press release: Absolute Performance
Gold company profile | Absolute Performance
PRESS RELEASE
Absolute Performance and Athlete Academy launch strength and conditioning education partnership
26 Mar 2024
Ed Archer will lead the programme of Level 3 Diploma and workshop courses / Athlete Academy
The Diploma for S&C Trainers is delivered under license from the UK Strength and Conditioning Association (UKSCA), which is a testament to the quality and rigour of the course.
Ed Archer, Programme Director at Athlete Academy, will lead the partnership’s programme of Level 3 Diploma and workshop courses. With a 25-year career in strength and conditioning and fitness education, Ed brings a wealth of experience to the partnership including time as a director of the UKSCA as well as work with Gloucester Rugby, Formula 1, professional ballet and international polo.
The programme of courses aims to develop a greater understanding of strength and conditioning and the important role it can play in health and wellbeing across the population. The courses are designed for those in coaching or rehabilitation roles, including professionals delivering sport and wellbeing education in schools.
Courses range from single-day workshops and introductory programmes to in-depth, 26-week Diplomas. Students can choose to enrol directly with Athlete Academy or through Absolute Performance, who are offering the courses to its customers at reduced rates.
“We are thrilled to partner with Athlete Academy to offer this range of accredited courses,” said Gary Oleinik, Sales and Marketing Director of Absolute Performance. “We believe that access to quality education is essential for professionals working in the fitness, education, rehabilitation and sports performance space, and we are proud to be able to offer our customers the opportunity to develop their skills and knowledge through this partnership.”
Ed Archer added: “Quality and integrity in facility design and the supply of equipment is key to creating positive environments for health and fitness exploration and achievement. We have crossed paths many times with Absolute Performance and their facilities over the past 15 years and have always been impressed with the quality of their products, the kindness and commitment of their team and their aspiration to do the right thing for their customers, regardless of the size of the project. We are very excited about joining forces with the AP team to provide a new and ambitious standard of fitness education.”
For more information on the courses offered through the partnership, contact Absolute Performance on 02920 362 664 o [email protected]
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Absolute Performance: news from HCMmag.com and FitTechGlobal.com
Cardiff-based gym design and installation company, Absolute Performance, has been awarded
the contract to design, supply and install three gyms for Team GB for the 2024 games in
Paris.
Absolute Performance: featured in HCM and Fit Tech magazines
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Absolute Performance
Tel: 02920 362 664
Email: [email protected]
Address:
Unit 19 Waterside Business Park,
Lamby Way,
Cardiff,
CF3 2ET,
Wales

Tony Buchanan, owner

Absolute Performance video gallery:
Key personnel
Tony Buchanan, owner
Sian Buchanan, owner
Sian Buchanan, owner
Key customers
We support a variety of customers across
the UK and further afield in several sectors.
Plans for the next 12 months
2026 marks another transformative year for AP, defined by powerful new partnerships, products, and performance-driven projects.
Designed to inspire, our product range continues to grow and evolve as our work with KingsBox brings some of Europe’s best racks and rigs to the UK market. Our partnership with Team GB continues, as this year we collaborate on our first Winter Olympics. The Absolute Performance team couldn’t be prouder to have been chosen to design and install a strength and conditioning facility for the incredible athletes competing in the 2026 games in Milano, Cortina.
This year, we are undertaking some exciting new projects that will see us break new ground, literally! With full project design, planning, management, construction, and fit-out, we are now able to construct the building, as well as install the gym inside, ideal for those who have limited internal space.
Designed to inspire, our product range continues to grow and evolve as our work with KingsBox brings some of Europe’s best racks and rigs to the UK market. Our partnership with Team GB continues, as this year we collaborate on our first Winter Olympics. The Absolute Performance team couldn’t be prouder to have been chosen to design and install a strength and conditioning facility for the incredible athletes competing in the 2026 games in Milano, Cortina.
This year, we are undertaking some exciting new projects that will see us break new ground, literally! With full project design, planning, management, construction, and fit-out, we are now able to construct the building, as well as install the gym inside, ideal for those who have limited internal space.
Testimonial
"Delivering three elite performance gyms across Paris in a short time frame is no mean feat, but we know Absolute Performance is up to the challenge. They’ve proven their expertise, service, and quality working with Team GB at the last two Olympic Games in Rio and Tokyo, and I have every confidence that Paris 2024 will be even better”
– Greg Retter, head of performance services, Team GB
– Greg Retter, head of performance services, Team GB
Testimonial
"I would recommend Absolute Performance. They’ve done exactly what they said they were going to do. They’ve delivered on everything they promised but not only that, they’ve done it in a friendly way, they’ve done it in a supportive way. Nothing was too much trouble".
– Luke Brailey, curriculum lead for PE, Hardenhuish School
– Luke Brailey, curriculum lead for PE, Hardenhuish School
Testimonial
"The AP team also took a no-nonsense approach, with no extra fluff or pressure to add pieces of equipment which we weren’t looking to include. They grasped what we were looking to do with the open, natural feel, whilst wanting the premium equipment when it came to Olympic lifting and strength and conditioning equipment".
– Robbie Johnson, Stone Personal Training.
– Robbie Johnson, Stone Personal Training.
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