GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Latest news

Sereno Hotels opening second Lake Como property in stunning 16th century Italian palazzo

Sereno Hotels is opening a second property on the shores of Lake Como at Villa Pliniana, a 16th century Italian palazzo set on 18 waterfront acres.

This marks Sereno Hotels’ third location, and second on Lake Como after the recently-announced Il Sereno, Lago di Como, located less than 1,000 yards from Villa Pliniana and set to open in July 2016. The company also owns Le Sereno in St. Barths.

Villa Pliniana is due to open on 1 March, and will feature 19 bedrooms in the main villa as well as three additional stand-alone villas that can accommodate up to 39 guests. The villa will also have event halls, vast gardens and its own private spa with large swimming pool, whirlpool, rain showers, sauna, steam bath, solarium and relaxing lounge mezzanine.

The villa’s site is filled with history, having acquired its name from its first mention by Pliny the Elder in the 1st century. Villa Pliniana’s land was originally built on by Count Giovanni Anguissola in 1573, and has been visited by the likes of Lord Byron and Napoleon.

“We are thrilled to add Villa Pliniana to Il Sereno Lago di Como less than a mile away, and to its sister property in St. Barth’s,” said Luis Contreras, owner of Sereno Hotels. “Villa Pliniana is the perfect complement to Il Sereno, where our guests can now enjoy both the newest and oldest great buildings in Lake Como.”

Sereno Hotels has once again partnered with Milan-based designer Patricia Urquiola – who is also working on Il Sereno – to redesign Villa Pliniana’s interiors. Full restoration of the existing buildings has just been completed, and Urquiola’s designs will be unveiled later this year.

The villas feature 21st century comforts mixed with historical details such as frescoes, boiseries, terrazzos and fireplaces. A highlight is the piano where Gioachino Rossini wrote the Opera Tancredi in 1813, which still rests in the same spot where he once sat.

Related news

Arrive by traditional wooden Vaporina at Urquiola-designed contemporary sanctuary on the shores of Italy’s Lake Como

18 Dec 2015
Ten years after opening luxury boutique hotel le Sereno in St. Barths, Sereno Properties is ...

New spa for Saint Barthélemy hotel

02 Dec 2010
A new beachfront spa is to be created at the independently owned Le Sereno hotel ...
Sereno Hotels is opening a second property on the shores of Lake Como at Villa Pliniana, a 16th century Italian palazzo set on 18 waterfront acres.
CLD,SAB,HHR,HOT,DES,DEV
THUMB8433_107970.jpg
Latest News
Walnuts Leisure Centre in Orpington, in the London Borough of Bromley, has reopened following a ...
Latest News
The Gym Group, has announced that it's sustained positive trading momentum has continued through the ...
Latest News
Hyrox has announced it will be working with a second charity in the upcoming season ...
Latest News
US low-cost operator, Amped Fitness, has launched a flagship location in Texas, debuting its multi-sensory ...
Latest News
Luxury boutique Pilates and wellness studio, X-Club, officially launches a 4,000sq ft flagship at Marylebone ...
Latest News
The LifeFit Group continues its buy and build strategy with the acquisition of the Fitness ...
Latest News
An ambitious women’s only strength and lifting studio concept is set to launch in Dallas this ...
Latest News
Finnish outdoor fitness equipment specialist, Omnigym, has partnered with charity, Emmaüs Solidarité, to launch an ...
HCM promotional features
Sponsored
Social fitness the missing link to member engagement, according to a new Myzone report
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
HCM magazine
The new CEO of UK Active talks to HCM about the gym-curious and why he believes the sector can double in size by the end of the next decade
HCM magazine
The fitness industry is mourning the passing of Les Mills, a founding father of fitness, as Kath Hudson reports
HCM magazine
Software suppliers explain how AI, automation and connected digital experiences can work for the good of operators and consumers
HCM magazine
Shaping the future of the sector with a clear mission, unified voice and open channels of communication. This is the ambition of UK Active’s new chair
HCM magazine
People on weight loss drugs reduce their activity levels, according to a team at St John’s Hospital Illinois
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Featured supplier news
Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Company profiles
Company profile: Sprung Gym Flooring
Sprung Gym Flooring a trusted brand who specialise in high-performance, durable, non-slip rubber gym flooring, ...
Company profiles
Company profile: Panatta Srl
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
BLK BOX press release: Inside the build: Move360
Move360 was created with one clear goal: to provide an intelligent training environment where members can build strength, improve movement quality and train with confidence. To help bring their vision to life, Move360 partnered with BLK BOX to design, manufacture and install a facility that reflects the quality of coaching delivered every day.
Featured press releases
Elevate Arena press release: Elevate 2026 celebrates record attendance
Elevate’s 10th anniversary event has officially concluded after two lively days at Excel London, 17–18 June.
Directory
Industrial washing machines
Miele Company Limited: Industrial washing machines
Hot tubs
MSpa International Ltd: Hot tubs
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Fitness tracking platform
SpiviTech: Fitness tracking platform
Lockers
Crown Sports Lockers: Lockers
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

Latest news

Sereno Hotels opening second Lake Como property in stunning 16th century Italian palazzo

Sereno Hotels is opening a second property on the shores of Lake Como at Villa Pliniana, a 16th century Italian palazzo set on 18 waterfront acres.

This marks Sereno Hotels’ third location, and second on Lake Como after the recently-announced Il Sereno, Lago di Como, located less than 1,000 yards from Villa Pliniana and set to open in July 2016. The company also owns Le Sereno in St. Barths.

Villa Pliniana is due to open on 1 March, and will feature 19 bedrooms in the main villa as well as three additional stand-alone villas that can accommodate up to 39 guests. The villa will also have event halls, vast gardens and its own private spa with large swimming pool, whirlpool, rain showers, sauna, steam bath, solarium and relaxing lounge mezzanine.

The villa’s site is filled with history, having acquired its name from its first mention by Pliny the Elder in the 1st century. Villa Pliniana’s land was originally built on by Count Giovanni Anguissola in 1573, and has been visited by the likes of Lord Byron and Napoleon.

“We are thrilled to add Villa Pliniana to Il Sereno Lago di Como less than a mile away, and to its sister property in St. Barth’s,” said Luis Contreras, owner of Sereno Hotels. “Villa Pliniana is the perfect complement to Il Sereno, where our guests can now enjoy both the newest and oldest great buildings in Lake Como.”

Sereno Hotels has once again partnered with Milan-based designer Patricia Urquiola – who is also working on Il Sereno – to redesign Villa Pliniana’s interiors. Full restoration of the existing buildings has just been completed, and Urquiola’s designs will be unveiled later this year.

The villas feature 21st century comforts mixed with historical details such as frescoes, boiseries, terrazzos and fireplaces. A highlight is the piano where Gioachino Rossini wrote the Opera Tancredi in 1813, which still rests in the same spot where he once sat.

Related news

Arrive by traditional wooden Vaporina at Urquiola-designed contemporary sanctuary on the shores of Italy’s Lake Como

18 Dec 2015
Ten years after opening luxury boutique hotel le Sereno in St. Barths, Sereno Properties is ...

New spa for Saint Barthélemy hotel

02 Dec 2010
A new beachfront spa is to be created at the independently owned Le Sereno hotel ...
Sereno Hotels is opening a second property on the shores of Lake Como at Villa Pliniana, a 16th century Italian palazzo set on 18 waterfront acres.
CLD,SAB,HHR,HOT,DES,DEV
THUMB8433_107970.jpg

Latest news

Walnuts Leisure Centre in Orpington, in the London Borough of Bromley, has reopened following a
The Gym Group, has announced that it's sustained positive trading momentum has continued through the
Hyrox has announced it will be working with a second charity in the upcoming season
US low-cost operator, Amped Fitness, has launched a flagship location in Texas, debuting its multi-sensory
Luxury boutique Pilates and wellness studio, X-Club, officially launches a 4,000sq ft flagship at Marylebone
The LifeFit Group continues its buy and build strategy with the acquisition of the Fitness
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
An ambitious women’s only strength and lifting studio concept is set to launch in Dallas this
Finnish outdoor fitness equipment specialist, Omnigym, has partnered with charity, Emmaüs Solidarité, to launch an
Virgin Active has officially opened its redesigned Mayfair club, unveiling its latest Social Wellness Club
Europe’s largest low-cost operator, Basic-Fit, has agreed to acquire 41 Wellyou clubs in Germany for
Longevity is the most important motivator for today’s exercisers and social connection is key, according
Until has opened its fourth club at Canary Wharf, in the iconic YY London building.
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
Ben Allen has been appointed managing director at Common Bond. Having set the company up
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be
Low-cost gym operator, PureGym, is trialling recovery zones at two of its UK sites, democratising
In a milestone moment, mental health has become a core part of CIMSPA’s occupational professional
US high-value, low-price chain, Eos Fitness, has announced plans to pilot reformer Pilates in three
Panatta brought together four of the most influential figures in bodybuilding history on the stage
Preventive healthcare company Neko Health has added body composition analysis to its full-body health scan
Chequan Lewis is the new CEO of Crunch Fitness, taking over from Jim Rowley, who
1 - 20 of 12,300
HCM promotional features
Sponsored
Social fitness the missing link to member engagement, according to a new Myzone report
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
HCM magazine
The new CEO of UK Active talks to HCM about the gym-curious and why he believes the sector can double in size by the end of the next decade
HCM magazine
The fitness industry is mourning the passing of Les Mills, a founding father of fitness, as Kath Hudson reports
HCM magazine
Software suppliers explain how AI, automation and connected digital experiences can work for the good of operators and consumers
HCM magazine
Shaping the future of the sector with a clear mission, unified voice and open channels of communication. This is the ambition of UK Active’s new chair
HCM magazine
People on weight loss drugs reduce their activity levels, according to a team at St John’s Hospital Illinois
HCM magazine
HCM People

Shaun Grove

Owner, Stride Fitness
My goal was to invest in where fitness is going, not where it’s already been
HCM magazine
A new report puts physical activity at the heart of healthcare, says Muir Gray
HCM magazine
As the 20th State of the Industry Report is released, LeisureDB has rebranded to Evolve, as Kath Hudson reports
HCM magazine
New legislation is exposing weakness and potential liabilities in the management of customer data in health clubs, says Andy Chesterman
HCM magazine
Lisa Starr tries the Ammortal Chamber to see whether layering 10 modalities into one experience really delivers more
HCM magazine
We’ve reduced the level of council investment over the last three years by 40 per cent and increased our turnover by 9 per cent
HCM magazine
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Featured supplier news
Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Company profiles
Company profile: Sprung Gym Flooring
Sprung Gym Flooring a trusted brand who specialise in high-performance, durable, non-slip rubber gym flooring, ...
Company profiles
Company profile: Panatta Srl
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
BLK BOX press release: Inside the build: Move360
Move360 was created with one clear goal: to provide an intelligent training environment where members can build strength, improve movement quality and train with confidence. To help bring their vision to life, Move360 partnered with BLK BOX to design, manufacture and install a facility that reflects the quality of coaching delivered every day.
Featured press releases
Elevate Arena press release: Elevate 2026 celebrates record attendance
Elevate’s 10th anniversary event has officially concluded after two lively days at Excel London, 17–18 June.
Directory
Industrial washing machines
Miele Company Limited: Industrial washing machines
Hot tubs
MSpa International Ltd: Hot tubs
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Fitness tracking platform
SpiviTech: Fitness tracking platform
Lockers
Crown Sports Lockers: Lockers
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
Partner sites