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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

New #LoveSwimming campaign to tackle worrying trend: one in three English adults cannot swim

Latest figures from Swim England show that 14.2 million adults – 31 per cent of those aged 16 or older – cannot swim one length of a 25m pool.

The shocking statistic was revealed by the national governing body for swimming as it launches its #LoveSwimming campaign, which is aimed specifically at adults who lack the skill.

To encourage non-swimmers to try the pool, the campaign will highlight the achievements of adults who have conquered a fear of the water – or simply decided it’s never too late to learn.

"Swimming is a valuable life skill and it is so important that we continue to highlight its benefits in a bid to reduce the number of individuals unable to swim," said Jane Nickerson, Swim England CEO.

"By telling stories of inspiring people who have learnt in later life, we hope to encourage more individuals to take up swimming.

"Through the #LoveSwimming campaign, we’ve shown the benefits of swimming on mental wellbeing, physical health, social cohesion and family connection.

"I believe that those who learn to swim in later life should be celebrated. The sessions are welcoming, supportive and very well run but it takes a real hero to learn in their adult years."

The #LoveSwimming campaign is delivered by Swim England in partnership with a number of pool and leisure centre operators – including Active Nation, Barnsley Premier Leisure, BH Live Active, Everyone Active, Freedom Leisure, GLL, Nuffield Health, Places Leisure and Serco.

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News

New #LoveSwimming campaign to tackle worrying trend: one in three English adults cannot swim

Latest figures from Swim England show that 14.2 million adults – 31 per cent of those aged 16 or older – cannot swim one length of a 25m pool.

The shocking statistic was revealed by the national governing body for swimming as it launches its #LoveSwimming campaign, which is aimed specifically at adults who lack the skill.

To encourage non-swimmers to try the pool, the campaign will highlight the achievements of adults who have conquered a fear of the water – or simply decided it’s never too late to learn.

"Swimming is a valuable life skill and it is so important that we continue to highlight its benefits in a bid to reduce the number of individuals unable to swim," said Jane Nickerson, Swim England CEO.

"By telling stories of inspiring people who have learnt in later life, we hope to encourage more individuals to take up swimming.

"Through the #LoveSwimming campaign, we’ve shown the benefits of swimming on mental wellbeing, physical health, social cohesion and family connection.

"I believe that those who learn to swim in later life should be celebrated. The sessions are welcoming, supportive and very well run but it takes a real hero to learn in their adult years."

The #LoveSwimming campaign is delivered by Swim England in partnership with a number of pool and leisure centre operators – including Active Nation, Barnsley Premier Leisure, BH Live Active, Everyone Active, Freedom Leisure, GLL, Nuffield Health, Places Leisure and Serco.

Sign up for FREE ezines & magazines
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1 - 15 of 11,175
Features
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If you think of school leavers when you think of apprentices, think again. Apprenticeships are far from limited to career starters, with new generation programmes tailor-made to bring out the best in accomplished managers
Features
Active ageing
The 2019 Moving Communities report highlighted that the silver pound could drive significant growth in public leisure. Operators are capitalising on this potential revenue stream, but uptake is slow. Utku Topraksevten investigates
Features
Thought leaders
Equinox and SoulCycle became mired in controversy recently, when the CEO and majority shareholder of their parent company hosted a fundraiser for President Trump’s re-election. What's the way forward for these brands and what can we learn from this furore? Kath Hudson asks the thought leaders
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Job search
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Featured supplier news
Featured supplier: Not all functional training areas are created equal
In the last few years, the rise in popularity of functional training has been significant and operators are providing more space for functional training, both on the gym floor and in group training and studio settings.
Featured supplier news
Featured supplier: Pulse Fitness modernises Leiston Leisure Centre in £4m redevelopment
The Leiston Leisure Centre, owned by East Suffolk Council, reopened recently following a £4m redevelopment designed and implemented by Pulse Fitness.
Company profiles
Company profile: Netpulse
Founded in 2001, Netpulse is the world’s number one provider of branded mobile apps for ...
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Audio visual
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Locking solutions
Ojmar: Locking solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Lockers/interior design
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Spa software
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