Core/Stairmaster
Core/Stairmaster
Core/Stairmaster
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

New #LoveSwimming campaign to tackle worrying trend: one in three English adults cannot swim

Latest figures from Swim England show that 14.2 million adults – 31 per cent of those aged 16 or older – cannot swim one length of a 25m pool.

The shocking statistic was revealed by the national governing body for swimming as it launches its #LoveSwimming campaign, which is aimed specifically at adults who lack the skill.

To encourage non-swimmers to try the pool, the campaign will highlight the achievements of adults who have conquered a fear of the water – or simply decided it’s never too late to learn.

"Swimming is a valuable life skill and it is so important that we continue to highlight its benefits in a bid to reduce the number of individuals unable to swim," said Jane Nickerson, Swim England CEO.

"By telling stories of inspiring people who have learnt in later life, we hope to encourage more individuals to take up swimming.

"Through the #LoveSwimming campaign, we’ve shown the benefits of swimming on mental wellbeing, physical health, social cohesion and family connection.

"I believe that those who learn to swim in later life should be celebrated. The sessions are welcoming, supportive and very well run but it takes a real hero to learn in their adult years."

The #LoveSwimming campaign is delivered by Swim England in partnership with a number of pool and leisure centre operators – including Active Nation, Barnsley Premier Leisure, BH Live Active, Everyone Active, Freedom Leisure, GLL, Nuffield Health, Places Leisure and Serco.

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News

New #LoveSwimming campaign to tackle worrying trend: one in three English adults cannot swim

Latest figures from Swim England show that 14.2 million adults – 31 per cent of those aged 16 or older – cannot swim one length of a 25m pool.

The shocking statistic was revealed by the national governing body for swimming as it launches its #LoveSwimming campaign, which is aimed specifically at adults who lack the skill.

To encourage non-swimmers to try the pool, the campaign will highlight the achievements of adults who have conquered a fear of the water – or simply decided it’s never too late to learn.

"Swimming is a valuable life skill and it is so important that we continue to highlight its benefits in a bid to reduce the number of individuals unable to swim," said Jane Nickerson, Swim England CEO.

"By telling stories of inspiring people who have learnt in later life, we hope to encourage more individuals to take up swimming.

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"I believe that those who learn to swim in later life should be celebrated. The sessions are welcoming, supportive and very well run but it takes a real hero to learn in their adult years."

The #LoveSwimming campaign is delivered by Swim England in partnership with a number of pool and leisure centre operators – including Active Nation, Barnsley Premier Leisure, BH Live Active, Everyone Active, Freedom Leisure, GLL, Nuffield Health, Places Leisure and Serco.

Sign up for FREE ezines & magazines
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MyZone
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1 - 15 of 11,147
Features
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Cryotherapy is hot right now, with more people attracted to its cited benefits, from reduced recovery time to improved sleep quality. Operators offering this chilly experience give us their advice
Features
Active ageing
The 2019 Moving Communities report highlighted that the silver pound could drive significant growth in public leisure. Operators are capitalising on this potential revenue stream, but uptake is slow. Utku Topraksevten investigates
Features
feature
A partnership between Pure Gym and BLK BOX is challenging the low-cost model
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Thought leaders
Equinox and SoulCycle became mired in controversy recently, when the CEO and majority shareholder of their parent company hosted a fundraiser for President Trump’s re-election. What's the way forward for these brands and what can we learn from this furore? Kath Hudson asks the thought leaders
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Featured supplier news
Featured supplier: Does your fitness studio contain the cure to 21st-century living?
What’s the secret ingredient that makes a live group fitness experience so powerful? And how can clubs unlock it?
Featured supplier news
Featured supplier: Wattbike Studio makes lasting impact on business at Holme Pierrepont
Since installing its new Wattbike indoor cycling studio last year, Holme Pierrepont Country Park, a Serco Leisure site that’s the home of the National Water Sports Centre, has seen a significant increase in cycle studio usage.
Opinion
promotion
An ever-increasing number of Brits are engaging in sporting events, setting themselves goals and looking to increase their fitness levels....
Opinion: Dr Crionna Tobin on nutritional training for PTs and fitness experts
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Company profile: Harlands Group
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Locking solutions
Ojmar: Locking solutions
Trade associations
International SPA Association - iSPA: Trade associations
Flooring
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Exercise equipment
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Core/Stairmaster
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