GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
FreeMotion Fitness
FreeMotion Fitness
FreeMotion Fitness
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

More digital for the restart of fitness clubs

After months of lockdown, people all over the world are returning to the gym with great enthusiasm. They are doing it rapidly and with an unprecedented digital awareness, gained over the past year.

The development of digital fitness represents a great opportunity for fitness clubs in the post-Covid era. Many people who were unable to go to the gym during the lockdown trained at home, kept being active and are now ready and eager to return to the gym.

Moreover, those who first approached exercise digitally, during the pandemic, now have the opportunity to fully enjoy their training experience, as only a professional fitness club can allow. On the other hand, those who stopped training during the lockdown are now more resistant to return to the gym.

The future fitness business model will be hybrid: people will work out at home and at the gym, in the same way that they go to a restaurant and use a home delivery service. In this new scenario, digital will allow clubs to ride the wave of change as an opportunity.

For more than 20 years Technogym has been developing a digital ecosystem made of software, content, smart equipment and services; and now, to support fitness operators and educate end-users, the innovation continues with the launch of Mywellness 6.0 and Technogym App.

Mywellness 6.0 is an open CRM software platform that enables clubs to improve a member’s experience and accelerate attraction, retention and secondary spend.

Mywellness allows the operator to personalise the experience of each individual user and to deliver training programs and classes produced by the club to members, even at home with on-demand videos.

The new Mywellness app adds the possibility for the club to leverage the hybrid model, continuing to manage everything from training to billing in the gym, and selling services (personal training sessions, classes and routines) to members even at home in a pay-per-use or subscription model.

Technogym App represents the ideal solution for clubs that do not have the integrated Mywellness platform and wish to offer their members a wide library of on-demand video training experiences developed by Technogym and a coach. The training is based on artificial intelligence, which creates and proposes the most suitable programmes for the end-user’s needs and goals, and which constantly evolves based on results, being integrated and connected with Technogym equipment.

There's also a revenue-sharing model for clubs using Technogym App: members access a promotional rate for premium services and the club will receive a portion of the subscription paid by its members.

Technogym App represents a great opportunity for operators to attract new members to their clubs thanks to the credibility of the Technogym brand built up over 37 years of history, available in the best hotels and corporate facilities in more than 100 countries and as an official supplier to eight Olympic Games.

Mywellness app: how does it work?

The operator sets up services and content using Mywellness, the CRM platform for managing the fitness center members: from attraction to retention and secondary spending through assessment, programming, tracking, rewarding and analytics.

The operator can also configure the customer journey to be proposed to each different member profile based on their passions and aspirations: programmes, services, the interaction of the staff with the member, automatic notifications in the app.

When the customer subscribes to the fitness center, he or she is invited to download the Mywellness app, which becomes the reference point for all the wellness services offered in the centre. On the Mywellness app the clients will find their personalised training programme, their progress results, their classes to book, their challenges offered by the centre, their personal trainer and many other services.

With Mywellness 6.0, the customer also has access to services that can be used anywhere and at any time. Live classes, On Demand workouts, individual Personal Training sessions offered in streaming, are just a few examples of services that can be booked, used and/or purchased directly from the Mywellness App.

Technogym App: how does it work?Technogym App guides the user in obtaining the "maximum results in minimum time" and in a safer way with personalised training programmes and on-demand video libraries.

Whether the goal is to stay fit, or increase performance in sport, or simply to improve health, Technogym Coach adapts training to the needs and passions of the user, in the club, at home, outdoors and when traveling, monitoring results.

Technogym Coach, the digital trainer of Technogym App – based on artificial intelligence – guides the user step by step with tailored workouts, the Precision Programmes, adapted to personal goals, progression, time and available equipment.

Each day Technogym app suggests a workout based on the user's goal, combining the different components: warm-up, cardio, strength and recovery. Each part of the workout is guided by a trainer who shows the exercises and provides tips and motivation.

Depending on where the user is, he or she can change the list of available equipment to make the most of each training opportunity.

As an alternative to the daily Precision Programme suggested by the Technogym Coach the user can choose from the wide on-demand library, the exclusive Signature Programmes dedicated to sport, the Technogym Routines dedicated to specific muscle groups or fitness goals, or the Technogym Sessions, video lessons guided by the trainer.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Technogym
Technogym is the world leading producer of design and technology-driven fitness equipment and solutions for fitness facilities, hotels, spas, rehabilitation centres, corporate gyms, universities, professional sports facilities and private homes.

With over 2,000 employees across 14 branches, Technogym is present in over 100 countries. More than 65,000 wellness centres are equipped with Technogym and 35 million users train every day on Technogym equipment. Technogym was the official supplier for the past seven Olympic Games, from Sydney 2000 to PyeongChang 2018.
Address
Two The Boulevard Cain Road Bracknell Berkshire RG12 1WP UK
Telephone
+44 (0)800 3162496
After months of lockdown, people all over the world are returning to the gym with great enthusiasm. They are doing it rapidly and with an unprecedented digital awareness, gained over the past year.
2021/THUMB347999_787671_224321.jpg
Latest News
People should concentrate on exercise and staying fit – rather than dieting and weight loss ...
Latest News
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, ...
Latest News
Swim England has warned that 2,000 swimming pools could be lost forever unless the government ...
Latest News
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness ...
Latest News
A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
Latest News
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see ...
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
Latest News
Half of UK adults aren't happy with their physical fitness levels, according to a study ...
HCM Magazine
Sponsored
Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK
HCM Magazine
Statistics
How have consumers responded to the end of lockdowns? Cesar Carvalho shares some bounceback numbers with HCM
HCM Magazine
Running
Running booms when health clubs and gyms are closed. Could this enthusiasm result in treadmill training becoming the new spinning? Kath Hudson reports
HCM Magazine
Hybrid
The Gym Group has taken its digital hybrid strategy full circle, piloting in-gym workout pods and studios with its home workout delivery partner, Fiit. HCM talks to the team driving the project
HCM Magazine
Sponsored
Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
HCM Magazine
Sponsored
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
HCM Magazine
Sponsored
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
HCM Magazine
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
HCM people

David Beckham

Global partner, F45
This partnership with F45 is an exciting business venture for me
HCM magazine
The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
Featured supplier news
Featured supplier news: Power Plate teams up with Myzone for a new exercise experience
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.
Featured supplier news
Featured supplier news: Uptivo: Individual and group heart rate tracking
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Company profiles
Company profile: Indigofitness Ltd
We Create Training Spaces! We've been designing and delivering high quality training spaces for almost ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Power Plate: Exercise equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
Precor: Fitness equipment
Spa software
SpaBooker: Spa software
Salt therapy products
Himalayan Source: Salt therapy products
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Management software
Premier Software Solutions: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Uniforms
Service Sport: Uniforms
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

More digital for the restart of fitness clubs

After months of lockdown, people all over the world are returning to the gym with great enthusiasm. They are doing it rapidly and with an unprecedented digital awareness, gained over the past year.

The development of digital fitness represents a great opportunity for fitness clubs in the post-Covid era. Many people who were unable to go to the gym during the lockdown trained at home, kept being active and are now ready and eager to return to the gym.

Moreover, those who first approached exercise digitally, during the pandemic, now have the opportunity to fully enjoy their training experience, as only a professional fitness club can allow. On the other hand, those who stopped training during the lockdown are now more resistant to return to the gym.

The future fitness business model will be hybrid: people will work out at home and at the gym, in the same way that they go to a restaurant and use a home delivery service. In this new scenario, digital will allow clubs to ride the wave of change as an opportunity.

For more than 20 years Technogym has been developing a digital ecosystem made of software, content, smart equipment and services; and now, to support fitness operators and educate end-users, the innovation continues with the launch of Mywellness 6.0 and Technogym App.

Mywellness 6.0 is an open CRM software platform that enables clubs to improve a member’s experience and accelerate attraction, retention and secondary spend.

Mywellness allows the operator to personalise the experience of each individual user and to deliver training programs and classes produced by the club to members, even at home with on-demand videos.

The new Mywellness app adds the possibility for the club to leverage the hybrid model, continuing to manage everything from training to billing in the gym, and selling services (personal training sessions, classes and routines) to members even at home in a pay-per-use or subscription model.

Technogym App represents the ideal solution for clubs that do not have the integrated Mywellness platform and wish to offer their members a wide library of on-demand video training experiences developed by Technogym and a coach. The training is based on artificial intelligence, which creates and proposes the most suitable programmes for the end-user’s needs and goals, and which constantly evolves based on results, being integrated and connected with Technogym equipment.

There's also a revenue-sharing model for clubs using Technogym App: members access a promotional rate for premium services and the club will receive a portion of the subscription paid by its members.

Technogym App represents a great opportunity for operators to attract new members to their clubs thanks to the credibility of the Technogym brand built up over 37 years of history, available in the best hotels and corporate facilities in more than 100 countries and as an official supplier to eight Olympic Games.

Mywellness app: how does it work?

The operator sets up services and content using Mywellness, the CRM platform for managing the fitness center members: from attraction to retention and secondary spending through assessment, programming, tracking, rewarding and analytics.

The operator can also configure the customer journey to be proposed to each different member profile based on their passions and aspirations: programmes, services, the interaction of the staff with the member, automatic notifications in the app.

When the customer subscribes to the fitness center, he or she is invited to download the Mywellness app, which becomes the reference point for all the wellness services offered in the centre. On the Mywellness app the clients will find their personalised training programme, their progress results, their classes to book, their challenges offered by the centre, their personal trainer and many other services.

With Mywellness 6.0, the customer also has access to services that can be used anywhere and at any time. Live classes, On Demand workouts, individual Personal Training sessions offered in streaming, are just a few examples of services that can be booked, used and/or purchased directly from the Mywellness App.

Technogym App: how does it work?Technogym App guides the user in obtaining the "maximum results in minimum time" and in a safer way with personalised training programmes and on-demand video libraries.

Whether the goal is to stay fit, or increase performance in sport, or simply to improve health, Technogym Coach adapts training to the needs and passions of the user, in the club, at home, outdoors and when traveling, monitoring results.

Technogym Coach, the digital trainer of Technogym App – based on artificial intelligence – guides the user step by step with tailored workouts, the Precision Programmes, adapted to personal goals, progression, time and available equipment.

Each day Technogym app suggests a workout based on the user's goal, combining the different components: warm-up, cardio, strength and recovery. Each part of the workout is guided by a trainer who shows the exercises and provides tips and motivation.

Depending on where the user is, he or she can change the list of available equipment to make the most of each training opportunity.

As an alternative to the daily Precision Programme suggested by the Technogym Coach the user can choose from the wide on-demand library, the exclusive Signature Programmes dedicated to sport, the Technogym Routines dedicated to specific muscle groups or fitness goals, or the Technogym Sessions, video lessons guided by the trainer.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Technogym
Technogym is the world leading producer of design and technology-driven fitness equipment and solutions for fitness facilities, hotels, spas, rehabilitation centres, corporate gyms, universities, professional sports facilities and private homes.

With over 2,000 employees across 14 branches, Technogym is present in over 100 countries. More than 65,000 wellness centres are equipped with Technogym and 35 million users train every day on Technogym equipment. Technogym was the official supplier for the past seven Olympic Games, from Sydney 2000 to PyeongChang 2018.
Address
Two The Boulevard Cain Road Bracknell Berkshire RG12 1WP UK
Telephone
+44 (0)800 3162496
After months of lockdown, people all over the world are returning to the gym with great enthusiasm. They are doing it rapidly and with an unprecedented digital awareness, gained over the past year.
2021/THUMB347999_787671_224321.jpg

News

People should concentrate on exercise and staying fit – rather than dieting and weight loss
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021,
Swim England has warned that 2,000 swimming pools could be lost forever unless the government
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness
A new high-end workspace, designed for the use of personal trainers, coaches and other health
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see
Miha Bodytec GmbH
Miha Bodytec GmbH
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it
Half of UK adults aren't happy with their physical fitness levels, according to a study
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture
In a major move against the gym market, Apple has revealed a number of upgrades
Physical activity professionals in England will soon be able to access free, one-to-one learning with
FreeMotion Fitness
FreeMotion Fitness
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology.
An award celebrating outstanding individuals in the fitness sector is to be named in honour
David Lloyd Leisure (DLL) has reorganised its top team in order to expand its estate
Downtown Miami’s upcoming mixed-use development Legacy Hotel & Residences has signed a joint venture deal
Colin Waggett has revealed that the recent deal, which saw KSL Capital Partners acquire a
3d Leisure has acquired franchised studio operator Yourzone45 from Elms Fitness Group for an undisclosed
Les Mills
Les Mills
“At least 40 per cent of all businesses will die in the next 10 years
A new, one-day conference will create a platform for a debate on how the global
The Gym Group says it intends to exploit "the most favourable property market in its
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
1 - 20 of 12,027
HCM Magazine
Sponsored
Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK
HCM Magazine
Statistics
How have consumers responded to the end of lockdowns? Cesar Carvalho shares some bounceback numbers with HCM
HCM Magazine
Running
Running booms when health clubs and gyms are closed. Could this enthusiasm result in treadmill training becoming the new spinning? Kath Hudson reports
HCM Magazine
Hybrid
The Gym Group has taken its digital hybrid strategy full circle, piloting in-gym workout pods and studios with its home workout delivery partner, Fiit. HCM talks to the team driving the project
HCM Magazine
Sponsored
Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
HCM Magazine
Sponsored
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
HCM Magazine
Sponsored
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
HCM Magazine
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
HCM people

David Beckham

Global partner, F45
This partnership with F45 is an exciting business venture for me
HCM magazine
The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
HCM magazine
HCM People

Colin Waggett

CEO, Third Space
We first started talking to KSL over two years ago, so this was not a rushed partnership
HCM magazine
Dr Davina Deniszczyc talks us through the findings of the first Nuffield Healthier Nation Index, which has benchmarked activity levels and attitudes to exercise among the UK population
HCM magazine
Changes to DNA which occur during exercise give protection against a wide range of diseases, according to new research from the Univesity of Copenhagen
HCM magazine
Life Fitness introduces Integrity SL, the next-generation LED console with intuitive functionality and digital connectivity
HCM magazine
The speed of the bounceback has been staggering. By the end of July, we’d regained our pre-pandemic membership levels
HCM magazine
Booming membership sales, busy suburban clubs and members visiting during the working day. Operators are reporting it’s good to be back. Kath Hudson finds out what business has been like since the re-set button was pressed
HCM magazine
Featured supplier news
Featured supplier news: Power Plate teams up with Myzone for a new exercise experience
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.
Featured supplier news
Featured supplier news: Uptivo: Individual and group heart rate tracking
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Company profiles
Company profile: Indigofitness Ltd
We Create Training Spaces! We've been designing and delivering high quality training spaces for almost ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Power Plate: Exercise equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
Precor: Fitness equipment
Spa software
SpaBooker: Spa software
Salt therapy products
Himalayan Source: Salt therapy products
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Management software
Premier Software Solutions: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Uniforms
Service Sport: Uniforms
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
FreeMotion Fitness
FreeMotion Fitness