Professional spa and skincare brand MarocMaroc has opened a second standalone boutique, this time in Amsterdam.

Located at 38 Van Baerlestraat, the new store marks the brand’s first presence in the Netherlands and forms part of its wider international expansion strategy. It follows the launch of its flagship boutique in Paris.

The Amsterdam space has been designed to reflect MarocMaroc’s Moroccan roots, with arches, curved lines and gold detailing intended to evoke the warmth and elegance of Moroccan culture.

Alongside a retail offer, the boutique features two treatment rooms providing a menu of face and body treatments.

Guests can also experience express treatments in the boutique’s dedicated Gold Capsule treatment space, which focuses on results-driven facial massages using the brand’s formulations.

Founded in 2007, MarocMaroc combines traditional Moroccan beauty rituals with French manufacturing and formulation expertise.

Its product line spans skincare, bodycare and haircare, using ingredients sourced from Morocco.

Commenting on the opening, store deputy general manager Jihane El Bacha said: “After Paris, Amsterdam was the next natural choice for the brand thanks to its international character and its residents’ love for meaningful experiences – aligning perfectly with our vision to share Moroccan heritage, crafted in France and celebrated worldwide.”