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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Elevating the customer journey with technology

Technology has changed over the years, but very few in our industry have kept up with innovations available today.

More than ever, your ability to use technology to support the business, employees, and even your clients will determine how successful you can meet evolving customer expectations.

Consider these three ways technology can help elevate your customer journey.

1. Make booking an effortless experience. Your clients want to be able to call the front desk, but also book online from their laptop, tablet and phone. This allows them to book when they want to, whether it’s after you’re closed or just moments before they walk in.

Similarly, your employees expect to easily schedule a client appointment directly from their mobile phone.

2. Deliver highly personalised experiences. Maintaining a client profile digitally, along with intake forms, consultation data and treatment preferences equip your providers to deliver high quality treatments.

If you have more than one location, that client profile should be accessible from anywhere, which ensures that visit history, notes, preferences are all used to deliver a consistent experience.

3. Engage with clients between visits. Every client that you see came in for a reason. It’s your job to capture, understand and act upon that. If a client came in because of dull skin, be sure to send home care instructions after the visit, followed by a series of educational tips via email. Nurture their interest in a meaningful manner. Remind them when it’s time for their next visit. Encourage them with special notices.

With technology, you can make every digital communication seem like a personal conversation. Customer segmentation and trigger-based rules help you get the right message to the right client at the right time. The best part, it’s all automated.

What if the right technology could change every touchpoint you had with your customer? Contact us at Zenoti, we’d love to hear about your business goals and how we can help.

Contact Zenoti

Tel: + 1 877 481 7634

Email: [email protected]

Web: www.zenoti.com

Company Details
Zenoti
Zenoti helps business providers in the beauty, wellness and fitness space grow their business. The founding team brings expertise in building enterprise solutions that have been used by 200 of the Fortune 500 companies.
Zenoti’s solution addresses the needs of spas, salons, medical spas, fitness centres and yoga studios with technology based on three principles – reliable and speedy service, capabilities that support end-to-end business processes, and ease of use. The core solution enables a business to deliver delightful customer experiences, achieve operational excellence and drive revenue growth.
Address
Dalton Place John Dalton Street, Manchester, M2 6DS, UK
Telephone
+1 877 481 7634
Technology has changed over the years, but very few in our industry have kept up with innovations available today.
999976_277355.gif
Latest News
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating ...
Latest News
The Gym Group saw its membership grow by 10 per cent during the first six ...
Latest News
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September ...
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Parkour Generations has joined forces with Gymbox to bring parkour into the UK’s mainstream fitness ...
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Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see ...
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Nearly half (47 per cent) of men employed by fitness companies work in leadership roles ...
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HCM Magazine
Editor's letter
Deloitte’s research found the health and fitness industry has an overall impact on the global economy of US$91.22bn a year
HCM Magazine
HCM People
Digital therapeutics could offer digital-first wellness ‘prescriptions’, digital ‘treatments’ and curated content to alter mood and improve wellbeing
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Interview
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Research
Researchers have shed new light on the effects of HIIT on skeletal muscle, according to a study published on the eLife platform
HCM Magazine
HCM magazine
New Deloitte report finds the health and fitness sector contributes up to US$91.22bn* a year to global GDP, as Frances Marcellin reports
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New research from Swinburne University of Technology in Melbourne has found that heart patients benefit from resistance training
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Small group training is growing ever more popular, driven by supply-side innovation and demand, as HCM’s Frances Marcellin discovers
Featured supplier news
Featured supplier news: Dr Paul Bedford and Andreas Paulsen to speak at Sibec Europe-UK
Questex’s Sibec Europe-UK, Europe’s leading hosted buyer event for the fitness industry, will take place on 27-30 September 2022 at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured supplier news
Featured supplier news: EGYM announces integration with software provider Fisikal
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Featured operator news
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Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
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Video Gallery
Sport Alliance GmbH
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Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
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Empowered Brands is a fitness franchise incubator that acquired the énergie Fitness Group in 2020....
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IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Technogym and BUCS announce partnership extension
Technogym, the global fitness, and wellness solution leader has extended its partnership with BUCS, for five more years, supporting sports and fitness activities in the higher education segment.
Featured press releases
Featured press releases: Parkwood Leisure Appoints New Strategic Director
Parkwood Leisure is delighted to announce that Andy Farr will be re-joining the business as Strategic Director from September 2022.
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
On demand
Fitness On Demand: On demand
Architects/designers
Zynk Design Consultants: Architects/designers
Management software
Premier Software Solutions: Management software
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Spa software
SpaBooker: Spa software
Salt therapy products
Himalayan Source: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

News

Elevating the customer journey with technology

Technology has changed over the years, but very few in our industry have kept up with innovations available today.

More than ever, your ability to use technology to support the business, employees, and even your clients will determine how successful you can meet evolving customer expectations.

Consider these three ways technology can help elevate your customer journey.

1. Make booking an effortless experience. Your clients want to be able to call the front desk, but also book online from their laptop, tablet and phone. This allows them to book when they want to, whether it’s after you’re closed or just moments before they walk in.

Similarly, your employees expect to easily schedule a client appointment directly from their mobile phone.

2. Deliver highly personalised experiences. Maintaining a client profile digitally, along with intake forms, consultation data and treatment preferences equip your providers to deliver high quality treatments.

If you have more than one location, that client profile should be accessible from anywhere, which ensures that visit history, notes, preferences are all used to deliver a consistent experience.

3. Engage with clients between visits. Every client that you see came in for a reason. It’s your job to capture, understand and act upon that. If a client came in because of dull skin, be sure to send home care instructions after the visit, followed by a series of educational tips via email. Nurture their interest in a meaningful manner. Remind them when it’s time for their next visit. Encourage them with special notices.

With technology, you can make every digital communication seem like a personal conversation. Customer segmentation and trigger-based rules help you get the right message to the right client at the right time. The best part, it’s all automated.

What if the right technology could change every touchpoint you had with your customer? Contact us at Zenoti, we’d love to hear about your business goals and how we can help.

Contact Zenoti

Tel: + 1 877 481 7634

Email: [email protected]

Web: www.zenoti.com

Company Details
Zenoti
Zenoti helps business providers in the beauty, wellness and fitness space grow their business. The founding team brings expertise in building enterprise solutions that have been used by 200 of the Fortune 500 companies.
Zenoti’s solution addresses the needs of spas, salons, medical spas, fitness centres and yoga studios with technology based on three principles – reliable and speedy service, capabilities that support end-to-end business processes, and ease of use. The core solution enables a business to deliver delightful customer experiences, achieve operational excellence and drive revenue growth.
Address
Dalton Place John Dalton Street, Manchester, M2 6DS, UK
Telephone
+1 877 481 7634
Technology has changed over the years, but very few in our industry have kept up with innovations available today.
999976_277355.gif

News

Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating
The Gym Group saw its membership grow by 10 per cent during the first six
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September
Parkour Generations has joined forces with Gymbox to bring parkour into the UK’s mainstream fitness
Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see
Nearly half (47 per cent) of men employed by fitness companies work in leadership roles
Les Mills
Les Mills
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its
Scandinavian fitness chain SATS has reported Q2 results showing a 53 per cent increase in
The World Active Forum (WAF) – a new network of national fitness associations and organisations
Mark Wahlberg- and David Beckham-backed F45 Training has announced a reduction in its core workforce
Total Fitness says its membership numbers are back to pre-COVID-19 levels. With fifteen clubs in
Edinburgh’s new Meadowbank Sports Centre has opened after a five-year, £47m build which saw the
UK Active and Nike have launched the 2022 Open Doors programme. The scheme provides children
Fitness On Demand
Fitness On Demand
Operating at the extreme edge of performance, a race team requires every element and working
RSG Group has launched the flagship club for Heimat – the gym giant’s new fitness
Twenty Four, a new automated gym and sports facility, where all equipment is self-powered, has
Community benefit society Leisure in the Community (LITC) and 1Life Leisure Management Solutions (1Life) have
Peloton has announced that it will exit all owned manufacturing operations, cease making its own
LeisureDB has launched a new Spotlight Report series analysing the independent sector of the fitness
UKRI (UK Research and Innovation) is backing research to investigate the lack of older adults
Crown Sports Lockers
Crown Sports Lockers
EGYM has been pioneering the connected gym floor for more than a decade, partnering with
A new report – Optimising personalisation using fitness personas – which defines four key gym-goer
Doing the recommended amount of exercise during weekends is just as beneficial as spreading physical
1 - 20 of 12,300
HCM Magazine
Editor's letter
Deloitte’s research found the health and fitness industry has an overall impact on the global economy of US$91.22bn a year
HCM Magazine
HCM People
Digital therapeutics could offer digital-first wellness ‘prescriptions’, digital ‘treatments’ and curated content to alter mood and improve wellbeing
HCM Magazine
HCM People
We want to be the global market leader in micro-studios
HCM Magazine
Sponsored
Ben Hackney-Williams, head of content at Myzone, shares tools to drive positive change in 2022
HCM Magazine
Sponsored
Technogym’s latest connected equipment offers members personalised cardio training experiences with fresh content provided by expert instructors
HCM Magazine
Interview
With brands such as Fitness First, Goodlife, Zap Fitness and Jetts operating across Asia Pacific, Fitness and Lifestyle Group has long been a tech innovator, as Kate Cracknell discovers
HCM Magazine
Research
Researchers have shed new light on the effects of HIIT on skeletal muscle, according to a study published on the eLife platform
HCM Magazine
HCM magazine
New Deloitte report finds the health and fitness sector contributes up to US$91.22bn* a year to global GDP, as Frances Marcellin reports
HCM magazine
New research from Swinburne University of Technology in Melbourne has found that heart patients benefit from resistance training
HCM magazine
Small group training is growing ever more popular, driven by supply-side innovation and demand, as HCM’s Frances Marcellin discovers
HCM magazine
UK Active’s Alex Lucas explains the findings of a new report which shows how the fitness and leisure sector can help transform workforce activity levels in the new hybrid workplace
HCM magazine
HCM People

Dan Edwardes

CEO/founder Parkour Generations
Our partnership with Gymbox is a world first
HCM magazine
We’re in a comfortable position, with most of our members back and are poised for growth. Our forecasts for FY22/23 are strong
HCM magazine
Do people get fitter working out in the gym or at home? Researcher Bryce Hastings explains the evidence when it comes to how they measure up
HCM magazine
Abi Harris talks to industry experts about ways operators can ensure members feel a continual sense of achievement and progression that keeps them coming back for more
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
Featured supplier news
Featured supplier news: Dr Paul Bedford and Andreas Paulsen to speak at Sibec Europe-UK
Questex’s Sibec Europe-UK, Europe’s leading hosted buyer event for the fitness industry, will take place on 27-30 September 2022 at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured supplier news
Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Video Gallery
Sport Alliance GmbH
Mindbody, Inc
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: Empowered Brands
Empowered Brands is a fitness franchise incubator that acquired the énergie Fitness Group in 2020....
Company profiles
Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Technogym and BUCS announce partnership extension
Technogym, the global fitness, and wellness solution leader has extended its partnership with BUCS, for five more years, supporting sports and fitness activities in the higher education segment.
Featured press releases
Featured press releases: Parkwood Leisure Appoints New Strategic Director
Parkwood Leisure is delighted to announce that Andy Farr will be re-joining the business as Strategic Director from September 2022.
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
On demand
Fitness On Demand: On demand
Architects/designers
Zynk Design Consultants: Architects/designers
Management software
Premier Software Solutions: Management software
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Spa software
SpaBooker: Spa software
Salt therapy products
Himalayan Source: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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