advertising news
29 May 2026
One of the biggest mistakes operators in the fitness industry still make is advertising almost
18 Feb 2026
Italy’s wellness economy is ranked as the fourth-largest in Europe and the 10th largest globally,
16 Feb 2026
Fitness First UK has launched a multi-channel brand campaign that champions long-term wellbeing over quick
09 Jan 2026
PureGym has focused on the post-exercise, feel-good glow in an advertising campaign that launched on
07 Jan 2026
Anytime Fitness is tackling gymtimidation with a new advertising campaign and in-club initiative, designed for
07 Oct 2025
The Global Wellness Institute (GWI) says wellness is becoming a mainstream priority for real estate
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
01 Aug 2025
Stuart Angus, director of spa for Center Parcs UK and Ireland, has announced the launch
17 Jul 2025
The UK government has got behind Joe Wicks’ latest initiative – Activate – a new
03 Jul 2025
The much anticipated Fit for the Future: 10 Year Health Plan for England reveals ambitious
14 Jan 2025
Les Mills has backed up the official launch of its functional circuits programme, Ceremony, with
Discover Canolfan Pentre Awel: A Beacon of Innovation and Opportunity Canolfan Pentre Awel is set
The National Attractions Marketing Conference will see speakers representing some of the UK’s top visitor
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
12 May 2024
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million.
14 Mar 2024
Despite high inflation and energy costs, Basic-Fit lifted 2023 revenues by almost a third, achieved
23 Jan 2024
Carmel Lewis has been appointed president at global experiential planning and design firm, BRC Imagination
14 Aug 2023
Disney is looking to settle a lawsuit with Magic Key passholders over the alleged "deceptive
28 Apr 2023
Dior has launched a brand new wellness retreat at the iconic Hôtel du Cap-Eden-Roc in
08 Nov 2022
Planet Fitness has reported record results, with 16.6m members globally, according to its Q3 results.
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
20 Sep 2022
Plans to shelve the UK's sugar tax (Soft Drinks Industry Levy) and other pieces of
06 Apr 2022
The MSG Sphere, a controversial auditorium and music globe designed by Populous, has been given
08 Nov 2021
Planet Fitness says a surge in people returning to gyms has helped it recover from
05 Oct 2021
French car manufacturer Citroën and hotel brand Pullman Hotels & Resorts have partnered to create
12 Jul 2021
A group of Dutch engineers have presented a new attractions concept that combines a flying
08 Jul 2021
The Global Wellness Summit (GWS) has launched a new season of its podcast. Each of
The product range of IONTO-COMED includes a wide range of treatment beds offering maximum flexibility
28 Jan 2021
The UK government has been forced to remove a controversial radio advert which claimed people
04 Jan 2021
British makeup artist Pat McGrath has been honoured with a DBE by the Queen for
23 Oct 2020
Six creative companies have teamed up to launch the Vigilante Group, described as a "rebellious
15 Sep 2020
Sport England has launched the latest edition of the popular This Girl Can campaign, celebrating
09 Sep 2020
The Global Wellness Summit (GWS), has announced that a “Call for Wellness Innovations” contest, as
22 Aug 2020
Facebook for Business has introduced a new service, which enables users to create their own
14 Aug 2020
According to Resense COO, Emma Darby, domestic markets have always been a crucial target audience,
27 Jul 2020
Bans on meal deals, stricter rules on food advertising and printing calorie contents on menus
23 Jul 2020
Fitness sessions with Joe Wicks, that defined lockdown mornings for many families, have finally come
15 May 2020
Peloton is working to engage with consumers in the US and UK during the global
14 May 2020
Fitness-focused communications and PR specialist Action PR has rebranded to become Action Group, to 'better
05 May 2020
The trade body for the German fitness sector, Deutscher Industrieverband für Fitness und Gesundheit (DIFG),
13 Mar 2020
Online food retailer Musclefood.com has launched a partnership scheme for personal trainers and other fitness
15 Jan 2020
The latest edition of the highly-successful This Girl Can Campaign has been celebrated for its
01 Nov 2019
Google has revealed plans to acquire wearable company Fitbit in a deal worth US$2.1bn (€1.88bn,
HCM promotional features
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Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
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SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
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Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
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Third Space partnered with IndigoFitness to deliver a
bespoke training space for its new club at The Whiteley
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David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
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Find out how your gym can tap into the corporate wellness boom
HCM promotional features
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EGYM has opened a new HQ in Paternoster Square,
London and revealed a range of new launches
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New launch, Salus House, elevates boutique wellness with
high service levels and a partnership with Technogym
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Promotion
Performance Health Systems, manufacturer of Power Plate,
has a new CEO, with an ambitious vision for the company
HCM promotional features
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
HCM People
Stephen Price
Founder, SP&Co Group“Working in public health over the last few years has lit up parts of my brain again”
HCM magazine
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
HCM magazine
HCM People
Jamie Clements
The Breath Coach“I experienced a blissful feeling of joy I hadn’t felt since I was a kid”
HCM magazine
If the health service is to
survive, we must recognise
that it is a disease service
– and that wellbeing rests with
us, says the activity advocate
and healthy ageing champion.
He talks to Kate Cracknell
HCM magazine
Raphael Cuomo explores the
powerful link between addiction,
health and behaviour change
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
UK market penetration has risen to 18 per cent – one of the highest
globally, yet with 100 per cent of people seeing benefits when they
exercise, how high could it go? Kath Hudson asks the experts…
HCM magazine
New insight from Deloitte and Grant Thornton shows record growth, but the real shift is towards identity and perceived value, revealing opportunities to deepen engagement with members
HCM magazine
Read the latest issue
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
Elevate is set to celebrate its 10th anniversary in style this June, with organisers
confirming the event’s largest-ever drinks reception as registrations continue to run more
than 10% ahead of last year.
Featured supplier news
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members.
Company profiles
Sprung Gym Flooring a trusted brand who specialise in high-performance, durable, non-slip rubber gym flooring, ...
Company profiles
The UK's largest annual trade event dedicated to physical activity, health, and performance...
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