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Latest news

Peloton pushes Digital Membership with TV ad campaign

Peloton is working to engage with consumers in the US and UK during the global lockdown by ramping up the marketing of its Peloton Digital Membership which gives access to live streaming and on-demand classes without equipment via the Peloton App.

The company is running prime-time TV advertising campaigns for Peloton Digital Membership, offering app access for $12.99 + tax in the US and £12.99 a month in the UK, with a 30 day free trial at the outset. The App isn't currently available in the German market.

App-only access – originally launched in 2018 – was previously US$19.49 + tax a month, but the company dropped the rate in December 2019 to ramp up volume.

The Pandemic has given Peloton the opportunity to optimise home-based workout sales and accelerate the growth of Digital Memberships.

The Peloton App gives access to a range of exercise classes and coaching, including outdoor running, strength training with hand weights and bodyweight, meditation, yoga, stretching and bootcamp.

Other features include the option to workout alongside others, to earn 'achievements' and to track progress with metrics.

Peloton Digital Membership can be upgraded to US$39.00 + tax/£39.00 per month to add Bike and Tread classes for customers who go on to invest in their own bike or treadmill.

The company also sells sportswear in a tie up with Lululemon, handweights and other workout accessories.

Peloton is working to engage with consumers in the US and UK during the global lockdown by ramping up the marketing of its Peloton Digital Membership which gives access to live streaming and on-demand classes without equipment via the Peloton App.
TEC,HAF
2020/THUMB345503_624477_768987.jpg
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Latest news

Peloton pushes Digital Membership with TV ad campaign

Peloton is working to engage with consumers in the US and UK during the global lockdown by ramping up the marketing of its Peloton Digital Membership which gives access to live streaming and on-demand classes without equipment via the Peloton App.

The company is running prime-time TV advertising campaigns for Peloton Digital Membership, offering app access for $12.99 + tax in the US and £12.99 a month in the UK, with a 30 day free trial at the outset. The App isn't currently available in the German market.

App-only access – originally launched in 2018 – was previously US$19.49 + tax a month, but the company dropped the rate in December 2019 to ramp up volume.

The Pandemic has given Peloton the opportunity to optimise home-based workout sales and accelerate the growth of Digital Memberships.

The Peloton App gives access to a range of exercise classes and coaching, including outdoor running, strength training with hand weights and bodyweight, meditation, yoga, stretching and bootcamp.

Other features include the option to workout alongside others, to earn 'achievements' and to track progress with metrics.

Peloton Digital Membership can be upgraded to US$39.00 + tax/£39.00 per month to add Bike and Tread classes for customers who go on to invest in their own bike or treadmill.

The company also sells sportswear in a tie up with Lululemon, handweights and other workout accessories.

Peloton is working to engage with consumers in the US and UK during the global lockdown by ramping up the marketing of its Peloton Digital Membership which gives access to live streaming and on-demand classes without equipment via the Peloton App.
TEC,HAF
2020/THUMB345503_624477_768987.jpg

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We all know we need to stand more. Now an exciting new partnership between Physical and Teca Fitness expands this thinking into UK gyms and beyond
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At the heart of the Sydney Swans new headquarters in Australia is an elite player-focused training facility by strength equipment specialist BLK BOX
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Sponsored
Sustainability in the fitness industry is coming on in leaps and bounds as more operators refurbish their gym equipment to save money and the planet
HCM promotional features
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Life Fitness has reimagined cardio with the launch of its Symbio line which has been designed with advanced biomechanics and offers deep levels of customisation
HCM promotional features
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Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
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The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
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University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
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Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
HCM magazine
Immediate rewards can motivate people to exercise more, according to new research, reports Kath Hudson
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New research from UCLA Health looked at the impact of Kundalini yoga on memory and found a significant impact, finds Megan Whitby
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Mariah Rooney

Founder, Trauma Informed Weight Lifting
When people experience early life trauma it impacts their bodies and nervous systems. I became curious about how lifting weights could help them have the experience of strength
HCM magazine
Appointed president of Xponential Fitness when she was only 34, Sarah Luna attributes her career success to the grit, determination and stamina she honed as a dancer by day and Pilates teacher by night. She talks to Kath Hudson about how owning her choices has given her the resilience to take on one of the top jobs in the US fitness industry, while also raising a family
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AI has the potential to support people in making healthy lifestyle changes if its algorithms can be updated to understand the different stages of motivation, as Jodi Heckel reports
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Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you: [email protected]
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It’s time to start the conversation about pelvic health. It’s not just menopausal women who have challenges: young women and men can also experience issues they’re too embarrassed to discuss or seek help for, as Kath Hudson reports
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CoverMe Fitness, the studio management app for the fitness industry, has launched in Australia, with industry veteran Tony Zonato as managing director for the region.
Company profiles
Company profile: Alliance Leisure
The company’s core business is the provision of facility development and support for local authorities, ...
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Company profile: Orbit4
Orbit4 is a leading FitTech brand that provides gym operators with a comprehensive software solution ...
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Supplier showcase - Safe Space: Delivering the vision
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Taylor Made Designs Ltd press release: Taylor Made designs celebrates another successful elevate!
The team from Taylor Made Designs (TMD) enjoyed two days at the UK’s premium trade show this month, catching up with customers and showcasing samples from their new Leisure Essentials range.
Featured press releases
Zoom Media press release: Zoom Media UK partners with Your Personal Training to expand rewards platform to PT clients
Zoom Media UK, the leading provider of digital media solutions for fitness facilities, is announcing an exciting new partnership with Your Personal Training (YPT), the UK’s foremost Personal Training brand. This collaboration marks the first time Zoom’s rewards platform will be directly available to the clients of YPT trainers, offering unique incentives to enhance client engagement and retention.
Directory
Lockers
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salt therapy products
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Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
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Cleveland Lakes, Wiltshire and Gloucestershire
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Diary dates
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Diary dates
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