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Technogym
Technogym
Technogym
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Peloton pushes Digital Membership with TV ad campaign

Peloton is working to engage with consumers in the US and UK during the global lockdown by ramping up the marketing of its Peloton Digital Membership which gives access to live streaming and on-demand classes without equipment via the Peloton App.

The company is running prime-time TV advertising campaigns for Peloton Digital Membership, offering app access for $12.99 + tax in the US and £12.99 a month in the UK, with a 30 day free trial at the outset. The App isn't currently available in the German market.

App-only access – originally launched in 2018 – was previously US$19.49 + tax a month, but the company dropped the rate in December 2019 to ramp up volume.

The Pandemic has given Peloton the opportunity to optimise home-based workout sales and accelerate the growth of Digital Memberships.

The Peloton App gives access to a range of exercise classes and coaching, including outdoor running, strength training with hand weights and bodyweight, meditation, yoga, stretching and bootcamp.

Other features include the option to workout alongside others, to earn 'achievements' and to track progress with metrics.

Peloton Digital Membership can be upgraded to US$39.00 + tax/£39.00 per month to add Bike and Tread classes for customers who go on to invest in their own bike or treadmill.

The company also sells sportswear in a tie up with Lululemon, handweights and other workout accessories.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Peloton is working to engage with consumers in the US and UK during the global lockdown by ramping up the marketing of its Peloton Digital Membership which gives access to live streaming and on-demand classes without equipment via the Peloton App.
TEC,HAF
2020/THUMB345503_624477_768987.jpg
Latest News
Location and cost are the top considerations for consumers when it comes to choosing a ...
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Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having ...
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Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the ...
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People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication, ...
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Total Fitness plans to launch a new-style health club model, with plans already in the ...
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Fitness operator Crunch Fitness says it's continued its recovery from lockdowns, with membership levels across ...
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HCM Magazine
Sponsored
Life Fitness is introducing a new range of Hammer Strength anaerobic equipment to complement its legendary strength training range
HCM Magazine
Sponsored
Technogym’s Biocircuit offers a range of time-controlled and time-free circuits using the Biostrength line, with its Biodrive AI technology, delivering customised workouts
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Interview
The CEO of Total Fitness has been in-post for just over three years – a true tale of two halves, with dramatic growth in the first half of her tenure, followed by a second half dominated by the pandemic and a CVA. She talks to Kate Cracknell
HCM Magazine
HCM People
It makes services and tech more accessible and affordable for wellness professionals
HCM Magazine
Promotion
A new app called Trakk, from Pulse Fitness, promises triple benefits to operators, says Chris Johnson
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Research
A US study investigating consumer attitudes to gyms, health clubs and studios reveals a new focus on wellness, as well as opportunities for operators to grow their businesses
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Operations
With their dark vibe, pumping music and kit that needs adjusting, indoor cycling classes can be intimidating to the uninitiated. Steph Eaves asks suppliers for their tips on how to encourage beginners into the cycling studio – and keep them coming back
HCM Magazine
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Which messaging is most effective at inspiring people to get active and why? Researchers at the University of Waterloo in Canada set out to find out, as Tom Walker reports
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Alan Leach

Chair of IHRSA and CEO, West Wood Clubs
IHRSA is now on a mission to bring the global industry together
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Featured supplier news: Hammer Strength just got stronger: Introducing the new HD Performance Trainers
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio of industry-leading machines with the launch of its new anaerobic training line, HD Performance Trainers.
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Architects/designers
Zynk Design Consultants: Architects/designers
Skincare
Sothys: Skincare
Exercise equipment
Power Plate: Exercise equipment
Fitness equipment
Octane Fitness: Fitness equipment
Salt therapy products
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Management software
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Spa software
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trade associations
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Property & Tenders
Welwyn Garden City
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Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Peloton pushes Digital Membership with TV ad campaign

Peloton is working to engage with consumers in the US and UK during the global lockdown by ramping up the marketing of its Peloton Digital Membership which gives access to live streaming and on-demand classes without equipment via the Peloton App.

The company is running prime-time TV advertising campaigns for Peloton Digital Membership, offering app access for $12.99 + tax in the US and £12.99 a month in the UK, with a 30 day free trial at the outset. The App isn't currently available in the German market.

App-only access – originally launched in 2018 – was previously US$19.49 + tax a month, but the company dropped the rate in December 2019 to ramp up volume.

The Pandemic has given Peloton the opportunity to optimise home-based workout sales and accelerate the growth of Digital Memberships.

The Peloton App gives access to a range of exercise classes and coaching, including outdoor running, strength training with hand weights and bodyweight, meditation, yoga, stretching and bootcamp.

Other features include the option to workout alongside others, to earn 'achievements' and to track progress with metrics.

Peloton Digital Membership can be upgraded to US$39.00 + tax/£39.00 per month to add Bike and Tread classes for customers who go on to invest in their own bike or treadmill.

The company also sells sportswear in a tie up with Lululemon, handweights and other workout accessories.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Peloton is working to engage with consumers in the US and UK during the global lockdown by ramping up the marketing of its Peloton Digital Membership which gives access to live streaming and on-demand classes without equipment via the Peloton App.
TEC,HAF
2020/THUMB345503_624477_768987.jpg

News

Location and cost are the top considerations for consumers when it comes to choosing a
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication,
Total Fitness plans to launch a new-style health club model, with plans already in the
Fitness operator Crunch Fitness says it's continued its recovery from lockdowns, with membership levels across
Miha Bodytec GmbH
Miha Bodytec GmbH
FitnessOnDemand (FOD) [IHRSA BOOTH 1509] the leader in on-demand content from the world’s most innovative
The City of Madrid could become one of the healthiest in the world if plans
Luxury health club operator, Third Space, has opened the doors to its latest club in
A total of 22.7 million Brits – more than a third of the total population
Nuffield Health has reopened the historic Barbican health club in London, as part of ambitious
The PureGym app has been named the Health and Fitness App of the Year at
An initiative set up by the Rio Ferdinand Foundation in partnership with The Gym Group
Innovatise UK Ltd
Innovatise UK Ltd
GLL and its app partner Innovatise (myFitApp) have today announced the Better UK App has
A "significant majority" of the UK's swimming teachers and aquatic professionals feel that swimming excludes
The ​​Inaugural IHRSA SMART Summit has kicked off in Munich, Germany, with a focus on
Life Fitness has appointed Paul Stoneham as its new CEO, replacing Chris Clawson and effective
David Lloyd Clubs has launched a new family-focused programme in response to the trend of
Polish corporate wellness platform Benefit Systems has taken over a majority stake in club operator
Eight of the top 20 private health club operators in the UK have grown their
FreeMotion Fitness
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Greenvale Leisure Centre in Northern Ireland last month revealed its brand new 800sq m gym
Les Mills has launched a new solution to help fitness operators transform space in their
A new guide has been published to give health clubs, gyms and leisure centres in
The Retention Guru
The Retention Guru
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HCM Magazine
Sponsored
Life Fitness is introducing a new range of Hammer Strength anaerobic equipment to complement its legendary strength training range
HCM Magazine
Sponsored
Technogym’s Biocircuit offers a range of time-controlled and time-free circuits using the Biostrength line, with its Biodrive AI technology, delivering customised workouts
HCM Magazine
Interview
The CEO of Total Fitness has been in-post for just over three years – a true tale of two halves, with dramatic growth in the first half of her tenure, followed by a second half dominated by the pandemic and a CVA. She talks to Kate Cracknell
HCM Magazine
HCM People
It makes services and tech more accessible and affordable for wellness professionals
HCM Magazine
Promotion
A new app called Trakk, from Pulse Fitness, promises triple benefits to operators, says Chris Johnson
HCM Magazine
Research
A US study investigating consumer attitudes to gyms, health clubs and studios reveals a new focus on wellness, as well as opportunities for operators to grow their businesses
HCM Magazine
Operations
With their dark vibe, pumping music and kit that needs adjusting, indoor cycling classes can be intimidating to the uninitiated. Steph Eaves asks suppliers for their tips on how to encourage beginners into the cycling studio – and keep them coming back
HCM Magazine
HCM magazine
Which messaging is most effective at inspiring people to get active and why? Researchers at the University of Waterloo in Canada set out to find out, as Tom Walker reports
HCM magazine
HCM People

Alan Leach

Chair of IHRSA and CEO, West Wood Clubs
IHRSA is now on a mission to bring the global industry together
HCM magazine
NICE has done a U-turn on its controversial guidelines for treating Chronic Fatigue Syndrome, saying that physical activity or therapy should not now be routinely prescribed for patients
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Can partnerships and affiliations with less obvious companies, such as fast food brands, help the industry tap into a new demographic, or is the potential for them to compromise our reputation too big a risk to take? asks Abi Harris
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Climate change, like COVID-19, presents challenges that won’t go away and demands both our immediate attention and collective efforts. Kath Hudson reports
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We’re all about executing, even if we make mistakes. I’d rather get on and do than talk for ages. I’d rather try things and fail than miss out on a super idea
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This has always been a creative, driven sector, but the pressures of the pandemic have inspired a new outpouring of creativity, leading to the emergence of new models, partnerships and concepts
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HCM People

Harry Jameson and Oli Patrick

Co-founders, Future Practice
There’s still no ‘stress resilience’ profession. We believe fitness professionals can fill that gap
HCM magazine
Armah Sports has revealed the first B_fit health club – a smart club concept that’s gearing up for the Metaverse with AI, VR, Amazon Alexa and the Internet of Things, as Tom Walker reports
HCM magazine
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: 1Rebel enlists FunXtion to elevate its revolutionary, customer-driven RIG concept
A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its in-club experience to a much more connected and engaged level.
Featured supplier news
Featured supplier news: Hammer Strength just got stronger: Introducing the new HD Performance Trainers
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio of industry-leading machines with the launch of its new anaerobic training line, HD Performance Trainers.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, ...
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Architects/designers
Zynk Design Consultants: Architects/designers
Skincare
Sothys: Skincare
Exercise equipment
Power Plate: Exercise equipment
Fitness equipment
Octane Fitness: Fitness equipment
Salt therapy products
Himalayan Source: Salt therapy products
Management software
Premier Software Solutions: Management software
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
trade associations
International SPA Association - iSPA: trade associations
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Technogym
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