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Health Club Management

Health Club Management

News

Peloton pushes Digital Membership with TV ad campaign

Peloton is working to engage with consumers in the US and UK during the global lockdown by ramping up the marketing of its Peloton Digital Membership which gives access to live streaming and on-demand classes without equipment via the Peloton App.

The company is running prime-time TV advertising campaigns for Peloton Digital Membership, offering app access for $12.99 + tax in the US and £12.99 a month in the UK, with a 30 day free trial at the outset. The App isn't currently available in the German market.

App-only access – originally launched in 2018 – was previously US$19.49 + tax a month, but the company dropped the rate in December 2019 to ramp up volume.

The Pandemic has given Peloton the opportunity to optimise home-based workout sales and accelerate the growth of Digital Memberships.

The Peloton App gives access to a range of exercise classes and coaching, including outdoor running, strength training with hand weights and bodyweight, meditation, yoga, stretching and bootcamp.

Other features include the option to workout alongside others, to earn 'achievements' and to track progress with metrics.

Peloton Digital Membership can be upgraded to US$39.00 + tax/£39.00 per month to add Bike and Tread classes for customers who go on to invest in their own bike or treadmill.

The company also sells sportswear in a tie up with Lululemon, handweights and other workout accessories.

Sign up for FREE ezines & magazines
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Features
Promotional feature
Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
Features
HCM research
The good news? People are changing their exercise habits in lockdown, becoming more active and spending more time exercising with their children, according to new research
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Functional training
It’s easy to get stuck in a functional rut, relying on the same old burpees and ball slams. We ask for inspiration on how to put the fun back into functional training
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Coronavirus
As the sector looks into the void of the COVID-19 lockdown and its aftermath, Duncan Wood-Allum presents a blueprint for a positive future
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Matrix Connected Solutions helps Roko deliver a digital member experience beyond the four walls of the clubs
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Myzone’s Tamara Bailey says finding a way through the coronavirus crisis will mean taking an honest look at how successful your member engagement really is
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As clubs were ordered to close, one logical response was to freeze memberships, despite the financial difficulties it would cause. However, many operators found their community was willing to support them, as Kath Hudson reports
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13 Jun 2020
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ExCeL London, London, United Kingdom
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27-30 Oct 2020
Messe Stuttgart, Germany
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News

Peloton pushes Digital Membership with TV ad campaign

Peloton is working to engage with consumers in the US and UK during the global lockdown by ramping up the marketing of its Peloton Digital Membership which gives access to live streaming and on-demand classes without equipment via the Peloton App.

The company is running prime-time TV advertising campaigns for Peloton Digital Membership, offering app access for $12.99 + tax in the US and £12.99 a month in the UK, with a 30 day free trial at the outset. The App isn't currently available in the German market.

App-only access – originally launched in 2018 – was previously US$19.49 + tax a month, but the company dropped the rate in December 2019 to ramp up volume.

The Pandemic has given Peloton the opportunity to optimise home-based workout sales and accelerate the growth of Digital Memberships.

The Peloton App gives access to a range of exercise classes and coaching, including outdoor running, strength training with hand weights and bodyweight, meditation, yoga, stretching and bootcamp.

Other features include the option to workout alongside others, to earn 'achievements' and to track progress with metrics.

Peloton Digital Membership can be upgraded to US$39.00 + tax/£39.00 per month to add Bike and Tread classes for customers who go on to invest in their own bike or treadmill.

The company also sells sportswear in a tie up with Lululemon, handweights and other workout accessories.

Sign up for FREE ezines & magazines
Related news

Flywheel to shut down subscription service after settling Peloton lawsuit

28 Feb 2020
Indoor cycling brand Flywheel is to discontinue its Flywheel At Home subscription service after settling ...

Peloton CEO John Foley says he finds company's falling share price baffling

11 Nov 2019
Peloton co-founder and CEO John Foley has admitted that he is baffled as to why ...

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Shares in Peloton have fallen 14 per cent below their initial value since the company ...

News

The fitness industry in Europe is uniting today (30 May) to launch #beactivehour, a free
PureGym has become the latest fitness operator to deploy a digital offering in a bid
A new report has revealed the likely timescales and shape of the UK fitness market's
There has been a "surge in appreciation" of exercise during lockdown, with people turning to
Gyms and health clubs in Dubai, UAE, have begun reopening their doors today (27 May)
HCM understands that the directors of énergie Fitness have brought in specialist company FRP Advisory
Zynk Design Consultants
Zynk Design Consultants
Innovatise, the company behind myFitApp, today announced the immediate availability of its customer-branded live-streaming solution.
Planning approval has been granted for a new David Lloyd Club in Bicester, Oxfordshire. The
Aerobic exercise boosts blood flow into two key regions of the brain associated with memory,
Gympass has launched a new digital platform as a response to the increase in demand
Austrian medical health and wellness operator, Lanserhof, has launched a programme for people who’ve had
HCM can report that Europe Active's annual thought-leader conference, the European Health and Fitness Forum
The number of people signing up for memberships at Planet Fitness has been at 2019
EMD UK
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Gyms in England could be open in July if lobbying by the fitness industry comes
A survey by Savanta ComRes, in partnership with Sport England, has studied the impact of
Gyms and health clubs in the US have begun reopening their doors, with a number
Focus Training
Focus Training
1 - 15 of 11,432
Features
Promotional feature
Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
Features
HCM research
The good news? People are changing their exercise habits in lockdown, becoming more active and spending more time exercising with their children, according to new research
Features
Functional training
It’s easy to get stuck in a functional rut, relying on the same old burpees and ball slams. We ask for inspiration on how to put the fun back into functional training
Features
Coronavirus
As the sector looks into the void of the COVID-19 lockdown and its aftermath, Duncan Wood-Allum presents a blueprint for a positive future
Features
feature
Matrix Connected Solutions helps Roko deliver a digital member experience beyond the four walls of the clubs
Features
Opinion
Myzone’s Tamara Bailey says finding a way through the coronavirus crisis will mean taking an honest look at how successful your member engagement really is
Features
Coronavirus
As clubs were ordered to close, one logical response was to freeze memberships, despite the financial difficulties it would cause. However, many operators found their community was willing to support them, as Kath Hudson reports
Features
People
Now we have an offering with no geographical limits, we’re looking to sell digital memberships beyond our member base
People
HCM people

Dr Jonathan Leary

Remedy Place, West Hollywood: Founder and CEO
Remedy Place teaches people how to take care of themselves and gives them the tools they need to be holistically healthy
People
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People
HCM people

Professor Zhen Yan

director of the Center for Skeletal Muscle Research, University of Virginia
Regular exercise may help people survive COVID-19
People
HCM people

Michael Ramsay

Founder and director, STRONG Rowformer
There’s something about the combination of fast-twitch and slow-twitch fibres working together that absolutely destroys you and gives you an almost euphoric feeling at the end of every workout
People
There are more opportunities in the UK than we thought – If glasgow can support five clubs, why shouldn’t we have three in leeds and sheffield?
People
HCM people

Aaron Brooks-Thornett

Freely Given PT: founder
A donation-based payment system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This also challenges me to keep service levels high
People
HCM people

Ed Stanbury

BLOK: CEO and co-founder
Although we’re now ambitious about creating a global lifestyle brand, initially there wasn’t a grand masterplan – we just thought it would be fun to open a local gym and that has spiralled...
People
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Adala Bolto

Founder, ZADI Training
I saw the need to create a bespoke, female-specific and results-driven boutique offering that was on-trend as well as being sexy and backed by exercise science when it came to getting results
People
Job search
POST YOUR JOB
Opinion
promotion
Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Opinion: How the current pandemic may be helping the fitness industry to innovate
Opinion
promotion
The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
Opinion: Ensuring members return after lockdown
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Featured supplier news
Featured supplier: Bicester hotel opens purpose-built performance facilities to attract new target audience
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Safe Space Lockers
Safe Space have over 25 years of experience in the UK leisure and fitness industry, ...
Company profiles
Company profile: Life Fitness
Through our Life Fitness Solutions Partners, we can deliver design and build services, finance solutions, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Locking solutions
Monster Padlocks: Locking solutions
Direct debit solutions
Harlands Group: Direct debit solutions
Management software
Fisikal: Management software
Fitness Software
FunXtion International BV: Fitness Software
Wearable technology solutions
MyZone: Wearable technology solutions
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Sothys: Skincare
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
Stages Cycling: Fitness equipment
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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