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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Peloton pushes Digital Membership with TV ad campaign

Peloton is working to engage with consumers in the US and UK during the global lockdown by ramping up the marketing of its Peloton Digital Membership which gives access to live streaming and on-demand classes without equipment via the Peloton App.

The company is running prime-time TV advertising campaigns for Peloton Digital Membership, offering app access for $12.99 + tax in the US and £12.99 a month in the UK, with a 30 day free trial at the outset. The App isn't currently available in the German market.

App-only access – originally launched in 2018 – was previously US$19.49 + tax a month, but the company dropped the rate in December 2019 to ramp up volume.

The Pandemic has given Peloton the opportunity to optimise home-based workout sales and accelerate the growth of Digital Memberships.

The Peloton App gives access to a range of exercise classes and coaching, including outdoor running, strength training with hand weights and bodyweight, meditation, yoga, stretching and bootcamp.

Other features include the option to workout alongside others, to earn 'achievements' and to track progress with metrics.

Peloton Digital Membership can be upgraded to US$39.00 + tax/£39.00 per month to add Bike and Tread classes for customers who go on to invest in their own bike or treadmill.

The company also sells sportswear in a tie up with Lululemon, handweights and other workout accessories.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Peloton is working to engage with consumers in the US and UK during the global lockdown by ramping up the marketing of its Peloton Digital Membership which gives access to live streaming and on-demand classes without equipment via the Peloton App.
TEC,HAF
2020/THUMB345503_624477_768987.jpg
Latest News
Hundreds of thousands of small companies in the UK – including those operating in fitness ...
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Sport England has launched the latest edition of the popular This Girl Can campaign, celebrating ...
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Features
Editor's letter
A study in the US found that restaurant attendance was the only factor which correlated with testing positive for the virus
Features
Editor's letter
Lockdown was tough, but reopening has brought a new raft of challenges and opportunities, as gyms fight to be seen as powerful delivery partners in the fight against COVID-19, while also being safe for consumers
Features
Opinion
It’s time gyms and health clubs are recognised as a cornerstone of our global recovery from COVID-19 and given the necessary backing, says Phillip Mills
Features
Research
Older men who play football regularly have cells ‘younger’ than those of their inactive peers, according to new research from sports scientists in Denmark and Germany
Features
Functional
Suppliers are offering programming for rigs to enable operators to tackle social distancing challenges, create a boutique feel and reduce the intimidation factor. HCM gets the lowdown from key suppliers
Features
Talking Point
Some of those who’ve suffered from COVID-19 face a long road to recovery. What role can the health and fitness industry play in supporting them with their rehabilitation? Kath Hudson reports
Features
Special Report
World United is a brand new global campaign designed to help clubs reactivate paused members, attract new ones and celebrate the return of fitness. HCM gets a briefing from Jak Phillips
Features
People
People in Club V trust me and I want to do the best for them and help them progress
People
HCM people

Luca Maggiora

Co-founder, House of Wisdom
People think making a change is easy and fast, but that isn’t true. It’s hard and it takes time
People
Member confidence is the single most important factor, and I say – without doing so lightly – that our cleanliness standards, protocols and marketing are the best I’ve seen in the industry
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
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Click on a catalogue to view it online
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Locking solutions
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Diary dates
21-24 Sep 2020
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Messe Stuttgart, Germany
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22-23 Sep 2020
Heythrop Park, United Kingdom
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07 Oct 2020
Online, Singapore, Singapore
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17-23 Oct 2020
Pinggu, Beijing, China
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03-06 Nov 2020
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27-28 Nov 2020
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23-26 Feb 2021
IFEMA, Madrid, Spain
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03-04 Mar 2021
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03-06 Jun 2021
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Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
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News

Peloton pushes Digital Membership with TV ad campaign

Peloton is working to engage with consumers in the US and UK during the global lockdown by ramping up the marketing of its Peloton Digital Membership which gives access to live streaming and on-demand classes without equipment via the Peloton App.

The company is running prime-time TV advertising campaigns for Peloton Digital Membership, offering app access for $12.99 + tax in the US and £12.99 a month in the UK, with a 30 day free trial at the outset. The App isn't currently available in the German market.

App-only access – originally launched in 2018 – was previously US$19.49 + tax a month, but the company dropped the rate in December 2019 to ramp up volume.

The Pandemic has given Peloton the opportunity to optimise home-based workout sales and accelerate the growth of Digital Memberships.

The Peloton App gives access to a range of exercise classes and coaching, including outdoor running, strength training with hand weights and bodyweight, meditation, yoga, stretching and bootcamp.

Other features include the option to workout alongside others, to earn 'achievements' and to track progress with metrics.

Peloton Digital Membership can be upgraded to US$39.00 + tax/£39.00 per month to add Bike and Tread classes for customers who go on to invest in their own bike or treadmill.

The company also sells sportswear in a tie up with Lululemon, handweights and other workout accessories.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Peloton is working to engage with consumers in the US and UK during the global lockdown by ramping up the marketing of its Peloton Digital Membership which gives access to live streaming and on-demand classes without equipment via the Peloton App.
TEC,HAF
2020/THUMB345503_624477_768987.jpg

News

Hundreds of thousands of small companies in the UK – including those operating in fitness
Boutique gym attendance and class bookings in some world regions have bounced back to around
The government has further extended protection from rent enforcement activity until the end of the
Town Sports International – which operates a raft of brands, including the New York Sports
Wearable tech firm Formsense has secured a technology partnership with an inter-interdisciplinary team of researchers
Les Mills has launched a trio of digital solutions to help fitness operators shift towards
MyZone Group Ltd
MyZone Group Ltd
Carbon, creators of the first AI-powered at-home fitness mirror that tracks workouts, announces the launch
Sport England has launched the latest edition of the popular This Girl Can campaign, celebrating
COVID-19 has changed the world as we know it – and the fitness industry with
PureGym has secured a £100m cash injection from shareholders to help deal with both the
Organised fitness, sports and other leisure activities (including swimming) can continue despite the introduction of
A study by researchers at Emory University in the US has shown how exercise can
A new training initiative is aiming to 'retool the physical activity workforce' to help businesses
Volution.fit
Volution.fit
Hutchison Technologies virtual solutions are helping operators expand their virtual offering and get motivated members
Althought local lockdowns are impacting gyms in Melbourne and also the state of Victoria, most
The Global Wellness Summit (GWS), has announced that a “Call for Wellness Innovations” contest, as
A study of gym visit data from the US suggests that health clubs and fitness
Gard Chemicals
Gard Chemicals
1 - 15 of 11,602
Features
Editor's letter
A study in the US found that restaurant attendance was the only factor which correlated with testing positive for the virus
Features
Editor's letter
Lockdown was tough, but reopening has brought a new raft of challenges and opportunities, as gyms fight to be seen as powerful delivery partners in the fight against COVID-19, while also being safe for consumers
Features
Opinion
It’s time gyms and health clubs are recognised as a cornerstone of our global recovery from COVID-19 and given the necessary backing, says Phillip Mills
Features
Research
Older men who play football regularly have cells ‘younger’ than those of their inactive peers, according to new research from sports scientists in Denmark and Germany
Features
Functional
Suppliers are offering programming for rigs to enable operators to tackle social distancing challenges, create a boutique feel and reduce the intimidation factor. HCM gets the lowdown from key suppliers
Features
Talking Point
Some of those who’ve suffered from COVID-19 face a long road to recovery. What role can the health and fitness industry play in supporting them with their rehabilitation? Kath Hudson reports
Features
Special Report
World United is a brand new global campaign designed to help clubs reactivate paused members, attract new ones and celebrate the return of fitness. HCM gets a briefing from Jak Phillips
Features
People
People in Club V trust me and I want to do the best for them and help them progress
People
HCM people

Luca Maggiora

Co-founder, House of Wisdom
People think making a change is easy and fast, but that isn’t true. It’s hard and it takes time
People
Member confidence is the single most important factor, and I say – without doing so lightly – that our cleanliness standards, protocols and marketing are the best I’ve seen in the industry
People
When we have 13,000 people living in our villages, we know we can save the NHS over £40m a year
People
I’m Confident we can deliver 50 coach gyms in the uk, however, I feel the opportunity is really much larger
People
FIBO 2020 will set a new benchmark, ensuring virtual and live trade fairs evolve into a hybrid model, defining a future-oriented format that opens a new chapter in the trade fair industry
People
HCM people

Mark Tweedie

CEO, Community Leisure UK
Once facilities are mothballed they are unlikely to reopen ever again
People
There will be hundreds of products, services and innovations available in society, to support people in being active, and our expertise will have contributed
People
During lockdown, 40% of all spend on live streamed and pre-recorded workouts went to businesses those individuals had never physically visited
People
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Carbon Trainer raises the bar in strength training with next-generation AI Fitness Mirror
Carbon, creators of the first AI-powered at-home fitness mirror that tracks workouts announces the launch of Carbon Trainer.
Featured supplier news
Featured supplier: GymPraaktis develops AI Exercise Engine software to revolutionise at-home fitness
Health and wellness software company, GymPraaktis, is launching its new Exercise Engine software for gyms and members looking to improve their fitness routines from home.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Supplier Showcases
Supplier showcase - The personal touch
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Sothys: Skincare
Trade associations
International SPA Association - iSPA: Trade associations
Locking solutions
Monster Padlocks: Locking solutions
Exercise equipment
Matrix Fitness: Exercise equipment
Fitness software
Go Do.Fitness: Fitness software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Lockers/interior design
Fitlockers: Lockers/interior design
Management software
fibodo Limited: Management software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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