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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Action PR rebrands as Action Group

The best agencies are indispensable to their clients, and to us that means working across multiple disciplines
– Cheryl Hersey

Fitness-focused communications and PR specialist Action PR has rebranded to become Action Group, to 'better reflect' its expanding range of services.

Founded in 2010, the agency has added a number of new strands to its offer and now works across eight divisions – advertising, consultancy, content, design, events, models, PR and web.

One of its most high-profile recent projects was assisting Everyone Active in adding boutique fitness offers to its big box model, by helping to secure deals with HIIT brands F45 and Speedflex, as well as budget yoga chain MoreYoga.

In late 2019, the company launched a dedicated fitness modelling agency, Action Models, designed to support the content arm of the business. It was also the year in which Action created the brand and studio design for FORTIS powered by Speedflex – another Everyone Active initiative.

“The best agencies are indispensable to their clients, and to us that means working across multiple disciplines, drawing on a full range of skill sets to deliver unrivalled results in a sector we understand inside and out," said director and co-founder Cheryl Hersey.

"Our goal with Action Group is to better reflect what we already do, which is to offer the widest range of communications and content services in the fitness industry, from marketing to modelling and beyond.”

Find out more at action-group.co.uk.

Fitness-focused communications and PR specialist Action PR has rebranded to become Action Group, to 'better reflect' its expanding services.
HAF,SAM
2020/THUMB345490_383247_844387.jpg
Latest News
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Consumer research has shown a population-wide surge in interest in reducing lockdown weight gain and getting fitter. Is the industry ready and willing to put its hand up to help people with weight loss? Kath Hudson reports
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Daniel Jones is the brains behind Orbit4, the world’s first digital ecosystem to manage and facilitate the entire commercial fitness product cycle. We caught up with him at Orbit4 HQ in Cheshire
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Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
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Active IQ has launched two new qualifications – the Level 2 Diploma in Health and Fitness and Level 3 Diploma in Health and Fitness – to help engage learners in an industry-ready training experience that can be tailored to suit local employer needs.
Featured supplier news
Featured supplier news: Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
Featured operators news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
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Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
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Company profile: Pulse Fitness
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness ...
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Supplier Showcases
Supplier showcase - Funxtion
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Red Light Therapy
 Red Light Rising: Red Light Therapy
Management software
Premier Software Solutions: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Salt therapy products
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Spa software
SpaBooker: Spa software
Fitness equipment
Precor: Fitness equipment
Trade associations
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Property & Tenders
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Carmarthenshire County Council
Property & Tenders
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Action PR rebrands as Action Group

The best agencies are indispensable to their clients, and to us that means working across multiple disciplines
– Cheryl Hersey

Fitness-focused communications and PR specialist Action PR has rebranded to become Action Group, to 'better reflect' its expanding range of services.

Founded in 2010, the agency has added a number of new strands to its offer and now works across eight divisions – advertising, consultancy, content, design, events, models, PR and web.

One of its most high-profile recent projects was assisting Everyone Active in adding boutique fitness offers to its big box model, by helping to secure deals with HIIT brands F45 and Speedflex, as well as budget yoga chain MoreYoga.

In late 2019, the company launched a dedicated fitness modelling agency, Action Models, designed to support the content arm of the business. It was also the year in which Action created the brand and studio design for FORTIS powered by Speedflex – another Everyone Active initiative.

“The best agencies are indispensable to their clients, and to us that means working across multiple disciplines, drawing on a full range of skill sets to deliver unrivalled results in a sector we understand inside and out," said director and co-founder Cheryl Hersey.

"Our goal with Action Group is to better reflect what we already do, which is to offer the widest range of communications and content services in the fitness industry, from marketing to modelling and beyond.”

Find out more at action-group.co.uk.

Fitness-focused communications and PR specialist Action PR has rebranded to become Action Group, to 'better reflect' its expanding services.
HAF,SAM
2020/THUMB345490_383247_844387.jpg

News

The government needs to urgently set out its plans to support physical activity and fitness
Glofox will begin offering health clubs, gyms and fitness studios instant access to financing, following
Hong Kong-based Bricks Group has revealed plans to launch its health club chain, U Time,
A £30m luxury leisure development scheme which has been more than a decade in the
Apple has previewed its much-awaited watchOS 8, the operating system for its Apple Watch. The
Chinese health club chain Supermonkey has finalised a series E funding round, valuing the company
Miha Bodytec GmbH
Miha Bodytec GmbH
Active IQ has launched two new qualifications – the Level 2 Diploma in Health and
Gymbox has signed a partnership agreement to provide members of flexible workspace provider WeWork with
The number of health club members returning to gyms since lockdown has beaten all expectations,
The Jumeirah Group has reopened the 186-room The Carlton Tower Jumeirah, in the heart of
David Lloyd Clubs has enrolled former Labour Party deputy leader Tom Watson to help raise
TRIB3 has secured a franchise deal which will see it open 20 studios across Belgium,
ukactive has published new data from the National ReferAll Database (NRD) – the UK’s first
Crown Sport Lockers (UK) Ltd
Crown Sport Lockers (UK) Ltd
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff
The US fitness industry is mobilising to support the Gym Mitigation and Survival (GYMs) Act,
Physical activity gives structure and meaning to people’s lives, according to new research. A study,
TRIB3 has opened a major new corporately owned boutique gym [or store in TRIBE3-speak] in
The Gym Group has outperformed all of its own expectations in the six weeks of
Irish health club chain West Wood Club is launching a new outdoor exercise concept at
Vegetables are more important than fruit in a healthy diet, according to new research from
FIBO Exhibition
FIBO Exhibition
Orbit4 is the first digital ecosystem that manages and facilitates the entire commercial fitness product
The World Health Organization (WHO) has launched a webinar series to explore the future of
There were more than one million admissions made to NHS hospitals during 2019-20, where obesity
fibodo Limited
fibodo Limited
1 - 20 of 11,913
HCM Magazine
Talking Point
Consumer research has shown a population-wide surge in interest in reducing lockdown weight gain and getting fitter. Is the industry ready and willing to put its hand up to help people with weight loss? Kath Hudson reports
HCM Magazine
Sponsored
HCM Magazine
Opinion
Moving Communities is our chance to demonstrate our value and develop a universal service for all, argues Martyn Allison
HCM Magazine
Interview
The co-founder of Pure Group is now growing the Bricks Group, a new business based on student wellness accommodation, fitness, and hospitality, with a new gym chain currently launching in the UK and Europe, as he explains to Liz Terry
HCM Magazine
Sponsored
Come join the party!
HCM Magazine
Sponsored
Daniel Jones is the brains behind Orbit4, the world’s first digital ecosystem to manage and facilitate the entire commercial fitness product cycle. We caught up with him at Orbit4 HQ in Cheshire
HCM Magazine
Sponsored
We talk to Dave Wright, CEO of Myzone, about the world’s first interchangeable heart rate monitor that provides real-time feedback – and the impact of COVID-19
HCM Magazine
HCM magazine
CV kit has been fully connective for some time, but with the rise of the hybrid gym goer, what are strength suppliers doing to meet the demand for a fully connected offer?
HCM magazine
Choosing the right flooring is critical for gym and health club operators. Suppliers share their latest news, tips and product launches to help you choose wisely
HCM magazine
Physical activity gives structure and meaning to people’s lives, according to new research
HCM magazine
As the industry enters a phase of regrowth following the loss of members during lockdown, it’s crucial to understand customer acquisition cost versus the lifetime value of each customer, as Paul Bedford and Jamie Owens explain
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HCM people

Andy McGlynn

Founder, GSquared
Once we grow beyond Manchester we’ll go head to head with Equinox and Third Space
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When we questioned our customers on what they liked about The Claremont Club, they all mentioned that we were helping people who were in dire need
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HCM People

Ben Alderton

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We see a world where every major city has access to Solo 60
HCM magazine
As our sector starts to recover, there will be changes in the needs of communities, consumers and the provision of opportunities. To explore this subject we hosted a virtual round table to better understand views on key workforce questions
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The industry can be the catalyst for recovery from the pandemic, as well as addressing many of the underlying issues which enabled COVID-19 to wreak such havoc
HCM magazine
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Active IQ launches two industry-ready health and fitness diplomas
Active IQ has launched two new qualifications – the Level 2 Diploma in Health and Fitness and Level 3 Diploma in Health and Fitness – to help engage learners in an industry-ready training experience that can be tailored to suit local employer needs.
Featured supplier news
Featured supplier news: Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
Featured operators news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Pulse Fitness
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness ...
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Supplier Showcases
Supplier showcase - Funxtion
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Red Light Therapy
 Red Light Rising: Red Light Therapy
Management software
Premier Software Solutions: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Fitness equipment
Precor: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Active IQ
Active IQ