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Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Action PR rebrands as Action Group

The best agencies are indispensable to their clients, and to us that means working across multiple disciplines
– Cheryl Hersey

Fitness-focused communications and PR specialist Action PR has rebranded to become Action Group, to 'better reflect' its expanding range of services.

Founded in 2010, the agency has added a number of new strands to its offer and now works across eight divisions – advertising, consultancy, content, design, events, models, PR and web.

One of its most high-profile recent projects was assisting Everyone Active in adding boutique fitness offers to its big box model, by helping to secure deals with HIIT brands F45 and Speedflex, as well as budget yoga chain MoreYoga.

In late 2019, the company launched a dedicated fitness modelling agency, Action Models, designed to support the content arm of the business. It was also the year in which Action created the brand and studio design for FORTIS powered by Speedflex – another Everyone Active initiative.

“The best agencies are indispensable to their clients, and to us that means working across multiple disciplines, drawing on a full range of skill sets to deliver unrivalled results in a sector we understand inside and out," said director and co-founder Cheryl Hersey.

"Our goal with Action Group is to better reflect what we already do, which is to offer the widest range of communications and content services in the fitness industry, from marketing to modelling and beyond.”

Find out more at action-group.co.uk.

Sign up for FREE ezines & magazines
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Features
Innovation
With members stuck at home, now’s the perfect time to plan some cost-effective upgrades to your clubs. Suppliers explain how a flooring refresh could help attract members back in-club as the pandemic eases
Features
HCM research
The good news? People are changing their exercise habits in lockdown, becoming more active and spending more time exercising with their children, according to new research
Features
Coronavirus
As clubs were ordered to close, one logical response was to freeze memberships, despite the financial difficulties it would cause. However, many operators found their community was willing to support them, as Kath Hudson reports
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The coronavirus pandemic has inspired a huge pivot to digital right across the industry, from sole traders to large chains and trusts. Kath Hudson looks at some of the offerings pulled together in lightning fast time to keep members active and sane
Features
Opinion
Myzone’s Tamara Bailey says finding a way through the coronavirus crisis will mean taking an honest look at how successful your member engagement really is
Features
Software
With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing
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As the sector looks into the void of the COVID-19 lockdown and its aftermath, Duncan Wood-Allum presents a blueprint for a positive future
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director of the Center for Skeletal Muscle Research, University of Virginia
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Opinion
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News

Action PR rebrands as Action Group

The best agencies are indispensable to their clients, and to us that means working across multiple disciplines
– Cheryl Hersey

Fitness-focused communications and PR specialist Action PR has rebranded to become Action Group, to 'better reflect' its expanding range of services.

Founded in 2010, the agency has added a number of new strands to its offer and now works across eight divisions – advertising, consultancy, content, design, events, models, PR and web.

One of its most high-profile recent projects was assisting Everyone Active in adding boutique fitness offers to its big box model, by helping to secure deals with HIIT brands F45 and Speedflex, as well as budget yoga chain MoreYoga.

In late 2019, the company launched a dedicated fitness modelling agency, Action Models, designed to support the content arm of the business. It was also the year in which Action created the brand and studio design for FORTIS powered by Speedflex – another Everyone Active initiative.

“The best agencies are indispensable to their clients, and to us that means working across multiple disciplines, drawing on a full range of skill sets to deliver unrivalled results in a sector we understand inside and out," said director and co-founder Cheryl Hersey.

"Our goal with Action Group is to better reflect what we already do, which is to offer the widest range of communications and content services in the fitness industry, from marketing to modelling and beyond.”

Find out more at action-group.co.uk.

Sign up for FREE ezines & magazines
Related news

Action PR launches fitness model agency

11 Mar 2020
Action PR has launched Action Fitness Models, a modelling firm tailored to the fitness industry ...

Action PR's Speedflex studios integrate technology for small group workouts

22 Jan 2020
Action PR have created a new studio design for Everyone Active 's Fortis Powered by ...

News

The fitness industry in Europe is uniting today (30 May) to launch #beactivehour, a free
PureGym has become the latest fitness operator to deploy a digital offering in a bid
A new report has revealed the likely timescales and shape of the UK fitness market's
There has been a "surge in appreciation" of exercise during lockdown, with people turning to
Gyms and health clubs in Dubai, UAE, have begun reopening their doors today (27 May)
HCM understands that the directors of énergie Fitness have brought in specialist company FRP Advisory
Zynk Design Consultants
Zynk Design Consultants
Adidas believes that creators, just like athletes, need an environment that inspires their employees to
Planning approval has been granted for a new David Lloyd Club in Bicester, Oxfordshire. The
Aerobic exercise boosts blood flow into two key regions of the brain associated with memory,
Gympass has launched a new digital platform as a response to the increase in demand
Austrian medical health and wellness operator, Lanserhof, has launched a programme for people who’ve had
HCM can report that Europe Active's annual thought-leader conference, the European Health and Fitness Forum
The number of people signing up for memberships at Planet Fitness has been at 2019
Focus Training
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Gyms in England could be open in July if lobbying by the fitness industry comes
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EMD UK
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1 - 15 of 11,432
Features
Innovation
With members stuck at home, now’s the perfect time to plan some cost-effective upgrades to your clubs. Suppliers explain how a flooring refresh could help attract members back in-club as the pandemic eases
Features
HCM research
The good news? People are changing their exercise habits in lockdown, becoming more active and spending more time exercising with their children, according to new research
Features
Coronavirus
As clubs were ordered to close, one logical response was to freeze memberships, despite the financial difficulties it would cause. However, many operators found their community was willing to support them, as Kath Hudson reports
Features
Coronavirus
The coronavirus pandemic has inspired a huge pivot to digital right across the industry, from sole traders to large chains and trusts. Kath Hudson looks at some of the offerings pulled together in lightning fast time to keep members active and sane
Features
Opinion
Myzone’s Tamara Bailey says finding a way through the coronavirus crisis will mean taking an honest look at how successful your member engagement really is
Features
Software
With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing
Features
Coronavirus
As the sector looks into the void of the COVID-19 lockdown and its aftermath, Duncan Wood-Allum presents a blueprint for a positive future
Features
People
HCM people

Professor Zhen Yan

director of the Center for Skeletal Muscle Research, University of Virginia
Regular exercise may help people survive COVID-19
People
Kate Cracknell talks connected health and digital transformation with Chris Blackwell-Frost, Martin Friend and Rick Crawford from Nuffield Health’s senior management team
People
HCM people

Dr Jonathan Leary

Remedy Place, West Hollywood: Founder and CEO
Remedy Place teaches people how to take care of themselves and gives them the tools they need to be holistically healthy
People
HCM people

Michael Ramsay

Founder and director, STRONG Rowformer
There’s something about the combination of fast-twitch and slow-twitch fibres working together that absolutely destroys you and gives you an almost euphoric feeling at the end of every workout
People
Now we have an offering with no geographical limits, we’re looking to sell digital memberships beyond our member base
People
HCM people

Adala Bolto

Founder, ZADI Training
I saw the need to create a bespoke, female-specific and results-driven boutique offering that was on-trend as well as being sexy and backed by exercise science when it came to getting results
People
It’s no mistake that many successful boutiques have a baller brand strategist sitting at their core
People
There are more opportunities in the UK than we thought – If glasgow can support five clubs, why shouldn’t we have three in leeds and sheffield?
People
HCM people

Aaron Brooks-Thornett

Freely Given PT: founder
A donation-based payment system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This also challenges me to keep service levels high
People
Job search
POST YOUR JOB
Opinion
promotion
The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
Opinion: Ensuring members return after lockdown
Opinion
promotion
Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Opinion: How the current pandemic may be helping the fitness industry to innovate
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Featured supplier news
Featured supplier: Gympass partners with Wexer to launch on-demand workouts for operators
Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for its 2,200+ operator partners. The platform comprises more than 500 workouts from 18 content providers including Zumba and Gaiam.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Locking solutions
Monster Padlocks: Locking solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Wearable technology solutions
MyZone: Wearable technology solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Trade associations
International SPA Association - iSPA: Trade associations
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
Stages Cycling: Fitness equipment
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Lockers/interior design
Fitlockers: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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