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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Action PR rebrands as Action Group

The best agencies are indispensable to their clients, and to us that means working across multiple disciplines
– Cheryl Hersey

Fitness-focused communications and PR specialist Action PR has rebranded to become Action Group, to 'better reflect' its expanding range of services.

Founded in 2010, the agency has added a number of new strands to its offer and now works across eight divisions – advertising, consultancy, content, design, events, models, PR and web.

One of its most high-profile recent projects was assisting Everyone Active in adding boutique fitness offers to its big box model, by helping to secure deals with HIIT brands F45 and Speedflex, as well as budget yoga chain MoreYoga.

In late 2019, the company launched a dedicated fitness modelling agency, Action Models, designed to support the content arm of the business. It was also the year in which Action created the brand and studio design for FORTIS powered by Speedflex – another Everyone Active initiative.

“The best agencies are indispensable to their clients, and to us that means working across multiple disciplines, drawing on a full range of skill sets to deliver unrivalled results in a sector we understand inside and out," said director and co-founder Cheryl Hersey.

"Our goal with Action Group is to better reflect what we already do, which is to offer the widest range of communications and content services in the fitness industry, from marketing to modelling and beyond.”

Find out more at action-group.co.uk.

Fitness-focused communications and PR specialist Action PR has rebranded to become Action Group, to 'better reflect' its expanding services.
HAF,SAM
2020/THUMB345490_383247_844387.jpg
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News

Action PR rebrands as Action Group

The best agencies are indispensable to their clients, and to us that means working across multiple disciplines
– Cheryl Hersey

Fitness-focused communications and PR specialist Action PR has rebranded to become Action Group, to 'better reflect' its expanding range of services.

Founded in 2010, the agency has added a number of new strands to its offer and now works across eight divisions – advertising, consultancy, content, design, events, models, PR and web.

One of its most high-profile recent projects was assisting Everyone Active in adding boutique fitness offers to its big box model, by helping to secure deals with HIIT brands F45 and Speedflex, as well as budget yoga chain MoreYoga.

In late 2019, the company launched a dedicated fitness modelling agency, Action Models, designed to support the content arm of the business. It was also the year in which Action created the brand and studio design for FORTIS powered by Speedflex – another Everyone Active initiative.

“The best agencies are indispensable to their clients, and to us that means working across multiple disciplines, drawing on a full range of skill sets to deliver unrivalled results in a sector we understand inside and out," said director and co-founder Cheryl Hersey.

"Our goal with Action Group is to better reflect what we already do, which is to offer the widest range of communications and content services in the fitness industry, from marketing to modelling and beyond.”

Find out more at action-group.co.uk.

Fitness-focused communications and PR specialist Action PR has rebranded to become Action Group, to 'better reflect' its expanding services.
HAF,SAM
2020/THUMB345490_383247_844387.jpg

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HCM Magazine
HCM People
Having someone just feeling comfortable walking into the gym is important
HCM Magazine
Sponsored
Deansgate Square, the newest residential star on Manchester’s impressive skyline, is a fitting home for some of the city’s most stylish health and fitness facilities, with specialist acoustic flooring by TVS Group
HCM Magazine
Letters
Power Plate UK's Davide Ferreira and Stuart Stokes from ReferAll write to HCM
HCM Magazine
Sponsored
Ruskin Fitness Club has transformed its gym in partnership with Technogym, adding the new Excite Live line, as well as dedicated workout zones
HCM Magazine
Research
Regular sessions of new-generation yoga can help tackle the lockdown blues, increase sleep quality and boost mental health
HCM Magazine
Promotion
Wattbike AtomX leads the future of indoor cycling, says Richard Baker
HCM Magazine
Sponsored
Venueserve Fitness enables clubs to offer white-label content streaming to optimise capacity and member engagement
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Our road map is to manage leisure facilities, developing them into community hubs and ensuring the most in need get the most support
HCM magazine
Longer-term, we’re open to doing another IPO and taking our smart clubs overseas, or to doing another private equity deal, but for now, the focus is on building the company
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Red light therapy equipment supplier, Red Light Rising, has partnered with Aidan Robinson of ITRM Clinic in the UK
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Video Gallery
Freemotion 22 SERIES Powered by iFit
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The only connected fitness experience in commercial fitness centers, powered by iFit. Read more
More videos:
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
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Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Supplier Showcases
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Management software
fibodo Limited: Management software
Software
Volution.fit: Software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Fitness Software
FunXtion International BV: Fitness Software
Member feedback software
AskNicely: Member feedback software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Red Light Therapy
 Red Light Rising: Red Light Therapy
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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