GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Les Mills International
Les Mills International
Les Mills International
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Hussle: A proven revenue generator

An ongoing partnership between Active Leeds and Hussle has created exciting results in the form of increased usage and memberships

Published in Health Club Management 2021 issue 5
Active Leeds has had 7,000 visits to its sites via Hussle in two years / photo: Hussle
Active Leeds has had 7,000 visits to its sites via Hussle in two years / photo: Hussle

Active Leeds has been working with Hussle as its digital marketing partner for the past two years, creating nearly 7,000 visits to the trust’s 12 sites in that time.

“We felt working alongside Hussle was a good opportunity to get a wider customer base into our facilities,” says Mathew Frieze, sales and retention officer at Active Leeds. “We needed a way to expand our membership portfolio and felt that engaging Hussle’s services was the most cost-effective way for us to achieve this.

“Hussle has helped us to communicate our vision – that Leeds is the best city to be active in – to a much wider audience than we could have achieved alone.

“Anyone using the Hussle platform is exposed to our facilities, meaning we attract customers we’d never normally get through the doors – not just people who live in Leeds but anyone working in the area or passing through as they’re moving around the country. We’ve attracted a new segment of the market that we wouldn’t otherwise be able to tap into.

It’s very beneficial for us and has allowed us to increase our footfall and revenue.

“Our number of customer visits increased 33 per cent year on year (comparing Q1 2019 with Q1 2020), despite the fact we were only trading for half of March due to COVID-19,” explains Frieze. “Hussle visited to give us a performance review and we agreed some actionable plans to help us increase our revenue further in 2020. However, this was just before the pandemic hit, so we’re looking to resume these plans shortly.”

Hussle’s nationwide marketing power attracts customers to Active Leeds through commercial partnerships and its corporate offering, which has also enabled the trust to grow its membership base. “The way Hussle goes about advertising follows our brand and the messaging – getting more people active – is in line with ours too,” says Frieze. “We know that some customers go on to join our clubs directly and we look forward to working with Hussle’s new Membership Conversion Service later this year.”

www.hussle.com/list-my-gym

photo: Active Leeds

"Hussle has helped us to communicate our vision to a much wider audience than we could have achieved alone" –  Mathew Frieze, Active Leeds

https://www.leisureopportunities.co.uk/images/2021/250239_351040.jpg
An ongoing partnership between Active Leeds and Hussle has created exciting results in the form of increased usage and memberships
HCM magazine
HCM People

Stelian Iacob

Stelian Iacob, CEO and senior VP, Therme Group
We’re seeing a much greater focus on the need to integrate healthy living into daily life and reconnect with nature and each other
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
HCM People

Preston Lewis

Co-founder, Black Box VR
Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life
HCM Magazine
Research
30 minutes of exercise represents just two per cent of your entire day. Is it possible that our activity habits for just two per cent of the day are all that matter when it comes to health?
HCM Magazine
Profile
Urban Health Club is a key element of the collaborative, future-facing, urban regeneration development that is Urban Harbor. Its founder and CEO tells Kate Cracknell about his desire to create something new, extraordinary and beautiful, while at the same time improving people’s health
HCM Magazine
Product innovation
“A great atmosphere is just as important to the fitness journey as the right workout routine, says LEDSnaps’ CEO, Ian Kirby
HCM Magazine
Sponsored
With gyms reopening as the fitness industry recovers from the impact of lockdowns, members are seeking social interaction and engaging training experiences in a small group setting
HCM Magazine
Specifier
Rigs have been central to gyms for years. Now suppliers tell us how they’re evolving to meet the changing needs of clubs and clients
HCM Magazine
Sponsored
Jo Farrier, head of commercial and resources at Active Northumberland, talks about how a strategic partnership with Technogym is changing public perceptions of council leisure facilities
HCM Magazine
Sponsored
Empowered Brands has strengthened its leadership team with the appointment of a new chair and CEO following the untimely death of founder, Jan Spaticchia
HCM Magazine
Latest News
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will ...
Latest News
The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo, ...
Latest News
Further research into the levels of positive COVID-19 cases among those to have visited fitness ...
Latest News
Planning approval has been granted to what is set to become one of the first ...
Latest News
Digital fitness content provider, Wexer, is launching a new wellness resource on its connected Web ...
Latest News
Leisure-net has revealed plans to transform its active-net business event from an annual face-to-face gathering ...
Latest News
F45's IPO on the New York Stock Exchange (NYSE) has revealed a strong appetite from ...
Latest News
A large health club plays a major role in tech giant Microsoft’s recently opened R&D ...
Featured supplier news
Featured supplier news: Introducing the Official Hammer Strength Box: a complete small group training solution
With gyms reopening as the fitness industry recovers from the impact of the pandemic, members are seeking social interaction and engaging training experiences in a small group setting.
Featured supplier news
Featured supplier news: A new world for memberships
During lockdown clients have had more time to self-reflect than ever before. As a result, many are prioritising mental health and incorporating activity into their day to improve overall wellbeing.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Orbit4
Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment....
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Saltability: Salt therapy products
Management software
Premier Software Solutions: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Octane Fitness: Fitness equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Sothys: Skincare
Uniforms
Service Sport: Uniforms
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Architects/designers
Zynk Design Consultants: Architects/designers
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Supplier showcase: Hussle: A proven revenue generator

An ongoing partnership between Active Leeds and Hussle has created exciting results in the form of increased usage and memberships

Published in Health Club Management 2021 issue 5
Active Leeds has had 7,000 visits to its sites via Hussle in two years / photo: Hussle
Active Leeds has had 7,000 visits to its sites via Hussle in two years / photo: Hussle

Active Leeds has been working with Hussle as its digital marketing partner for the past two years, creating nearly 7,000 visits to the trust’s 12 sites in that time.

“We felt working alongside Hussle was a good opportunity to get a wider customer base into our facilities,” says Mathew Frieze, sales and retention officer at Active Leeds. “We needed a way to expand our membership portfolio and felt that engaging Hussle’s services was the most cost-effective way for us to achieve this.

“Hussle has helped us to communicate our vision – that Leeds is the best city to be active in – to a much wider audience than we could have achieved alone.

“Anyone using the Hussle platform is exposed to our facilities, meaning we attract customers we’d never normally get through the doors – not just people who live in Leeds but anyone working in the area or passing through as they’re moving around the country. We’ve attracted a new segment of the market that we wouldn’t otherwise be able to tap into.

It’s very beneficial for us and has allowed us to increase our footfall and revenue.

“Our number of customer visits increased 33 per cent year on year (comparing Q1 2019 with Q1 2020), despite the fact we were only trading for half of March due to COVID-19,” explains Frieze. “Hussle visited to give us a performance review and we agreed some actionable plans to help us increase our revenue further in 2020. However, this was just before the pandemic hit, so we’re looking to resume these plans shortly.”

Hussle’s nationwide marketing power attracts customers to Active Leeds through commercial partnerships and its corporate offering, which has also enabled the trust to grow its membership base. “The way Hussle goes about advertising follows our brand and the messaging – getting more people active – is in line with ours too,” says Frieze. “We know that some customers go on to join our clubs directly and we look forward to working with Hussle’s new Membership Conversion Service later this year.”

www.hussle.com/list-my-gym

photo: Active Leeds

"Hussle has helped us to communicate our vision to a much wider audience than we could have achieved alone" –  Mathew Frieze, Active Leeds

https://www.leisureopportunities.co.uk/images/2021/250239_351040.jpg
An ongoing partnership between Active Leeds and Hussle has created exciting results in the form of increased usage and memberships
Latest News
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will ...
Latest News
The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo, ...
Latest News
Further research into the levels of positive COVID-19 cases among those to have visited fitness ...
Latest News
Planning approval has been granted to what is set to become one of the first ...
Latest News
Digital fitness content provider, Wexer, is launching a new wellness resource on its connected Web ...
Latest News
Leisure-net has revealed plans to transform its active-net business event from an annual face-to-face gathering ...
Latest News
F45's IPO on the New York Stock Exchange (NYSE) has revealed a strong appetite from ...
Latest News
A large health club plays a major role in tech giant Microsoft’s recently opened R&D ...
Latest News
KA Leisure has appointed industry veteran Malcolm McPhail as its interim chief executive. McPhail, who ...
Latest News
Aspria Holdings, owner of eight premium wellbeing clubs in Germany, Belgium and Italy, has entered ...
Latest News
Vulnerable young people will be given opportunities to take part in sport and physical activity ...
Featured supplier news
Featured supplier news: Introducing the Official Hammer Strength Box: a complete small group training solution
With gyms reopening as the fitness industry recovers from the impact of the pandemic, members are seeking social interaction and engaging training experiences in a small group setting.
Featured supplier news
Featured supplier news: A new world for memberships
During lockdown clients have had more time to self-reflect than ever before. As a result, many are prioritising mental health and incorporating activity into their day to improve overall wellbeing.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Orbit4
Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment....
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Saltability: Salt therapy products
Management software
Premier Software Solutions: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Octane Fitness: Fitness equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Sothys: Skincare
Uniforms
Service Sport: Uniforms
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Architects/designers
Zynk Design Consultants: Architects/designers
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Les Mills International
Les Mills International