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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Hussle: A proven revenue generator

An ongoing partnership between Active Leeds and Hussle has created exciting results in the form of increased usage and memberships

Published in Health Club Management 2021 issue 5
Active Leeds has had 7,000 visits to its sites via Hussle in two years / photo: Hussle
Active Leeds has had 7,000 visits to its sites via Hussle in two years / photo: Hussle

Active Leeds has been working with Hussle as its digital marketing partner for the past two years, creating nearly 7,000 visits to the trust’s 12 sites in that time.

“We felt working alongside Hussle was a good opportunity to get a wider customer base into our facilities,” says Mathew Frieze, sales and retention officer at Active Leeds. “We needed a way to expand our membership portfolio and felt that engaging Hussle’s services was the most cost-effective way for us to achieve this.

“Hussle has helped us to communicate our vision – that Leeds is the best city to be active in – to a much wider audience than we could have achieved alone.

“Anyone using the Hussle platform is exposed to our facilities, meaning we attract customers we’d never normally get through the doors – not just people who live in Leeds but anyone working in the area or passing through as they’re moving around the country. We’ve attracted a new segment of the market that we wouldn’t otherwise be able to tap into.

It’s very beneficial for us and has allowed us to increase our footfall and revenue.

“Our number of customer visits increased 33 per cent year on year (comparing Q1 2019 with Q1 2020), despite the fact we were only trading for half of March due to COVID-19,” explains Frieze. “Hussle visited to give us a performance review and we agreed some actionable plans to help us increase our revenue further in 2020. However, this was just before the pandemic hit, so we’re looking to resume these plans shortly.”

Hussle’s nationwide marketing power attracts customers to Active Leeds through commercial partnerships and its corporate offering, which has also enabled the trust to grow its membership base. “The way Hussle goes about advertising follows our brand and the messaging – getting more people active – is in line with ours too,” says Frieze. “We know that some customers go on to join our clubs directly and we look forward to working with Hussle’s new Membership Conversion Service later this year.”

www.hussle.com/list-my-gym

photo: Active Leeds

"Hussle has helped us to communicate our vision to a much wider audience than we could have achieved alone" –  Mathew Frieze, Active Leeds

https://www.leisureopportunities.co.uk/images/2021/250239_351040.jpg
An ongoing partnership between Active Leeds and Hussle has created exciting results in the form of increased usage and memberships
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Latest News
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Featured supplier news: GLL Better UK App passes 1 million downloads
GLL and its app partner Innovatise (myFitApp) have today announced the Better UK App has been downloaded over 1 million times since it was launched in November 2019.
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Featured supplier news: Life Fitness introduces Integrity SL, the next generation LED console
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Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
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Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
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FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Uniforms
Service Sport: Uniforms
Fitness equipment
Precor: Fitness equipment
Management software
Premier Software Solutions: Management software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Salt therapy products
Himalayan Source: Salt therapy products
Skincare
Sothys: Skincare
Exercise equipment
Power Plate: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
trade associations
International SPA Association - iSPA: trade associations
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Supplier showcase: Hussle: A proven revenue generator

An ongoing partnership between Active Leeds and Hussle has created exciting results in the form of increased usage and memberships

Published in Health Club Management 2021 issue 5
Active Leeds has had 7,000 visits to its sites via Hussle in two years / photo: Hussle
Active Leeds has had 7,000 visits to its sites via Hussle in two years / photo: Hussle

Active Leeds has been working with Hussle as its digital marketing partner for the past two years, creating nearly 7,000 visits to the trust’s 12 sites in that time.

“We felt working alongside Hussle was a good opportunity to get a wider customer base into our facilities,” says Mathew Frieze, sales and retention officer at Active Leeds. “We needed a way to expand our membership portfolio and felt that engaging Hussle’s services was the most cost-effective way for us to achieve this.

“Hussle has helped us to communicate our vision – that Leeds is the best city to be active in – to a much wider audience than we could have achieved alone.

“Anyone using the Hussle platform is exposed to our facilities, meaning we attract customers we’d never normally get through the doors – not just people who live in Leeds but anyone working in the area or passing through as they’re moving around the country. We’ve attracted a new segment of the market that we wouldn’t otherwise be able to tap into.

It’s very beneficial for us and has allowed us to increase our footfall and revenue.

“Our number of customer visits increased 33 per cent year on year (comparing Q1 2019 with Q1 2020), despite the fact we were only trading for half of March due to COVID-19,” explains Frieze. “Hussle visited to give us a performance review and we agreed some actionable plans to help us increase our revenue further in 2020. However, this was just before the pandemic hit, so we’re looking to resume these plans shortly.”

Hussle’s nationwide marketing power attracts customers to Active Leeds through commercial partnerships and its corporate offering, which has also enabled the trust to grow its membership base. “The way Hussle goes about advertising follows our brand and the messaging – getting more people active – is in line with ours too,” says Frieze. “We know that some customers go on to join our clubs directly and we look forward to working with Hussle’s new Membership Conversion Service later this year.”

www.hussle.com/list-my-gym

photo: Active Leeds

"Hussle has helped us to communicate our vision to a much wider audience than we could have achieved alone" –  Mathew Frieze, Active Leeds

https://www.leisureopportunities.co.uk/images/2021/250239_351040.jpg
An ongoing partnership between Active Leeds and Hussle has created exciting results in the form of increased usage and memberships
Latest News
UK Health clubs, gyms, hotels, pubs and other leisure businesses will all receive a 50 ...
Latest News
Fitness First UK has changed its pricing structure and is now offering a flexible membership ...
Latest News
Boutique operator 1Rebel has launched its first 1Rebel Labs Studio at its club in Holborn. ...
Latest News
The Local Government Association (LGA) has called on the UK government to invest £875m in ...
Latest News
Anthony Hamilton, the father of F1 racing driver Lewis Hamilton, is launching a fitness equipment ...
Latest News
The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1 ...
Latest News
The first énergie Fitness club has opened in Spain as part of a push for ...
Latest News
A global innovation competition has been launched to find ways to encourage and support more ...
Latest News
Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes ...
Latest News
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Latest News
The global health and fitness industry is returning to a busy programme of live trade ...
Featured supplier news
Featured supplier news: GLL Better UK App passes 1 million downloads
GLL and its app partner Innovatise (myFitApp) have today announced the Better UK App has been downloaded over 1 million times since it was launched in November 2019.
Featured supplier news
Featured supplier news: Life Fitness introduces Integrity SL, the next generation LED console
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Uniforms
Service Sport: Uniforms
Fitness equipment
Precor: Fitness equipment
Management software
Premier Software Solutions: Management software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Salt therapy products
Himalayan Source: Salt therapy products
Skincare
Sothys: Skincare
Exercise equipment
Power Plate: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
trade associations
International SPA Association - iSPA: trade associations
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills International
Les Mills International