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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: New competition

The pandemic has disrupted everything and as businesses across the leisure industry reshape themselves to survive and thrive, new competition is emerging that will change the sector

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 7
Therme’s day resorts have full health and fitness offerings / Photo: Therme Group
Therme’s day resorts have full health and fitness offerings / Photo: Therme Group
The hospitality industry has been a sleeping giant in terms of its potential to harness the growth of health and fitness

Business is going to be like the Wild West for the next few years, with opportunities emerging, investors vying to back a ‘sure thing’, an inevitable percentage of business failures and competition coming from every direction. This much is clear from the frenzy of activity happening in the market since lockdowns started to ease around the world.

The pandemic is also re-shaping all sectors of the leisure market, making change inevitable when it comes to competition coming from new directions.

Although a big focus has been on how home fitness and digital will impact brick and mortar operations, this debate is now turning back to the reshaping of the facilities market.

The hospitality industry has been a sleeping giant in terms of its potential to harness the growth of health, fitness, activity and wellness, but the pandemic has woken it from its slumber.

The global tourism sector lost a billion trips in 2020 according to the World Tourism Organization and hotel strategists are turning their gaze to the health and fitness sector in their quest for alternative income streams from reliable, repeat customers.

We’re seeing hotel operators refurbishing their gyms or opening new ones and pointing their marketing firepower at local audiences to sign up consumers as members, bringing them head to head with gym operators.

There’s also an emerging trend within the hospitality sector of hotels changing to be full-service private members’ clubs and this will create new competition for gyms in urban locations.

The resorts sector is eyeing the fitness market too and in this issue, we talk to Stelian Iacob, CEO of Therme Group (page 16), which is doing a global roll-out of its health and wellness day resort concept, with eyes on Asia Pacific, North America and mainland Europe.

Therme is currently on-site in Manchester UK, building a 100,000sq m resort that will accommodate 7,500 people a day. This may sound ambitious, but three more are planned for the UK alone.

Therme is a broad offering, with pools and spa and wellness facilities, as well as a programme of exercise options, fitness classes, yoga and Pilates, starting at £14/day.

The company has traded well through the crisis at its existing sites and says the model is pandemic-proof.

So with all this change happening, consumers will have an increasingly wide range of choices when it comes to what they join and where and how they spend their money.

We can expect these new businesses to invest in, join and enrich our sector, as well as representing new competition. Existing health and fitness operators and trade organisations will need to be alive to the need to respond.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/623144_714528.jpg
New competition for the fitness indutry is coming from every direction, says Liz Terry
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Changes to DNA which occur during exercise give protection against a wide range of diseases, according to new research from the Univesity of Copenhagen
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The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
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The Gym Group has taken its digital hybrid strategy full circle, piloting in-gym workout pods and studios with its home workout delivery partner, Fiit. HCM talks to the team driving the project
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Letters
We’re asking the music industry to reinstate the Online Music Fitness Licence and to simplify music licencing arrangements
HCM Magazine
Sponsored
Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
HCM Magazine
Interview
David Lloyd Leisure has not only regained its pre-pandemic member numbers, it’s also seeking acquisitions, going hard on digital and continuing to upgrade its portfolio. Its CEO talks to Kate Cracknell
HCM Magazine
Insight
Dr Davina Deniszczyc talks us through the findings of the first Nuffield Healthier Nation Index, which has benchmarked activity levels and attitudes to exercise among the UK population
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Sponsored
Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK
HCM Magazine
Sponsored
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
HCM Magazine
Sponsored
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
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Latest News
People should concentrate on exercise and staying fit – rather than dieting and weight loss ...
Latest News
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, ...
Latest News
Swim England has warned that 2,000 swimming pools could be lost forever unless the government ...
Latest News
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness ...
Latest News
A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
Latest News
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see ...
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
Latest News
Half of UK adults aren't happy with their physical fitness levels, according to a study ...
Featured supplier news
Featured supplier news: Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Featured supplier news
Featured supplier news: Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Company profiles
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Fitness equipment
Octane Fitness: Fitness equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Red Light Therapy
 Red Light Rising: Red Light Therapy
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Matrix Fitness: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Management software
Premier Software Solutions: Management software
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor's letter: New competition

The pandemic has disrupted everything and as businesses across the leisure industry reshape themselves to survive and thrive, new competition is emerging that will change the sector

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 7
Therme’s day resorts have full health and fitness offerings / Photo: Therme Group
Therme’s day resorts have full health and fitness offerings / Photo: Therme Group
The hospitality industry has been a sleeping giant in terms of its potential to harness the growth of health and fitness

Business is going to be like the Wild West for the next few years, with opportunities emerging, investors vying to back a ‘sure thing’, an inevitable percentage of business failures and competition coming from every direction. This much is clear from the frenzy of activity happening in the market since lockdowns started to ease around the world.

The pandemic is also re-shaping all sectors of the leisure market, making change inevitable when it comes to competition coming from new directions.

Although a big focus has been on how home fitness and digital will impact brick and mortar operations, this debate is now turning back to the reshaping of the facilities market.

The hospitality industry has been a sleeping giant in terms of its potential to harness the growth of health, fitness, activity and wellness, but the pandemic has woken it from its slumber.

The global tourism sector lost a billion trips in 2020 according to the World Tourism Organization and hotel strategists are turning their gaze to the health and fitness sector in their quest for alternative income streams from reliable, repeat customers.

We’re seeing hotel operators refurbishing their gyms or opening new ones and pointing their marketing firepower at local audiences to sign up consumers as members, bringing them head to head with gym operators.

There’s also an emerging trend within the hospitality sector of hotels changing to be full-service private members’ clubs and this will create new competition for gyms in urban locations.

The resorts sector is eyeing the fitness market too and in this issue, we talk to Stelian Iacob, CEO of Therme Group (page 16), which is doing a global roll-out of its health and wellness day resort concept, with eyes on Asia Pacific, North America and mainland Europe.

Therme is currently on-site in Manchester UK, building a 100,000sq m resort that will accommodate 7,500 people a day. This may sound ambitious, but three more are planned for the UK alone.

Therme is a broad offering, with pools and spa and wellness facilities, as well as a programme of exercise options, fitness classes, yoga and Pilates, starting at £14/day.

The company has traded well through the crisis at its existing sites and says the model is pandemic-proof.

So with all this change happening, consumers will have an increasingly wide range of choices when it comes to what they join and where and how they spend their money.

We can expect these new businesses to invest in, join and enrich our sector, as well as representing new competition. Existing health and fitness operators and trade organisations will need to be alive to the need to respond.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/623144_714528.jpg
New competition for the fitness indutry is coming from every direction, says Liz Terry
Latest News
People should concentrate on exercise and staying fit – rather than dieting and weight loss ...
Latest News
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, ...
Latest News
Swim England has warned that 2,000 swimming pools could be lost forever unless the government ...
Latest News
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness ...
Latest News
A new high-end workspace, designed for the use of personal trainers, coaches and other health ...
Latest News
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see ...
Latest News
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it ...
Latest News
Half of UK adults aren't happy with their physical fitness levels, according to a study ...
Latest News
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic ...
Latest News
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture ...
Latest News
In a major move against the gym market, Apple has revealed a number of upgrades ...
Featured supplier news
Featured supplier news: Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Featured supplier news
Featured supplier news: Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Company profiles
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Fitness equipment
Octane Fitness: Fitness equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Red Light Therapy
 Red Light Rising: Red Light Therapy
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Matrix Fitness: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Management software
Premier Software Solutions: Management software
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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