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FITNESS, HEALTH, WELLNESS

features

Editor's letter: New competition

The pandemic has disrupted everything and as businesses across the leisure industry reshape themselves to survive and thrive, new competition is emerging that will change the sector

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 7
Therme’s day resorts have full health and fitness offerings / Photo: Therme Group
Therme’s day resorts have full health and fitness offerings / Photo: Therme Group
The hospitality industry has been a sleeping giant in terms of its potential to harness the growth of health and fitness

Business is going to be like the Wild West for the next few years, with opportunities emerging, investors vying to back a ‘sure thing’, an inevitable percentage of business failures and competition coming from every direction. This much is clear from the frenzy of activity happening in the market since lockdowns started to ease around the world.

The pandemic is also re-shaping all sectors of the leisure market, making change inevitable when it comes to competition coming from new directions.

Although a big focus has been on how home fitness and digital will impact brick and mortar operations, this debate is now turning back to the reshaping of the facilities market.

The hospitality industry has been a sleeping giant in terms of its potential to harness the growth of health, fitness, activity and wellness, but the pandemic has woken it from its slumber.

The global tourism sector lost a billion trips in 2020 according to the World Tourism Organization and hotel strategists are turning their gaze to the health and fitness sector in their quest for alternative income streams from reliable, repeat customers.

We’re seeing hotel operators refurbishing their gyms or opening new ones and pointing their marketing firepower at local audiences to sign up consumers as members, bringing them head to head with gym operators.

There’s also an emerging trend within the hospitality sector of hotels changing to be full-service private members’ clubs and this will create new competition for gyms in urban locations.

The resorts sector is eyeing the fitness market too and in this issue, we talk to Stelian Iacob, CEO of Therme Group (page 16), which is doing a global roll-out of its health and wellness day resort concept, with eyes on Asia Pacific, North America and mainland Europe.

Therme is currently on-site in Manchester UK, building a 100,000sq m resort that will accommodate 7,500 people a day. This may sound ambitious, but three more are planned for the UK alone.

Therme is a broad offering, with pools and spa and wellness facilities, as well as a programme of exercise options, fitness classes, yoga and Pilates, starting at £14/day.

The company has traded well through the crisis at its existing sites and says the model is pandemic-proof.

So with all this change happening, consumers will have an increasingly wide range of choices when it comes to what they join and where and how they spend their money.

We can expect these new businesses to invest in, join and enrich our sector, as well as representing new competition. Existing health and fitness operators and trade organisations will need to be alive to the need to respond.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/623144_714528.jpg
New competition for the fitness indutry is coming from every direction, says Liz Terry
HCM magazine
Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you. [email protected]
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features

Editor's letter: New competition

The pandemic has disrupted everything and as businesses across the leisure industry reshape themselves to survive and thrive, new competition is emerging that will change the sector

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 7
Therme’s day resorts have full health and fitness offerings / Photo: Therme Group
Therme’s day resorts have full health and fitness offerings / Photo: Therme Group
The hospitality industry has been a sleeping giant in terms of its potential to harness the growth of health and fitness

Business is going to be like the Wild West for the next few years, with opportunities emerging, investors vying to back a ‘sure thing’, an inevitable percentage of business failures and competition coming from every direction. This much is clear from the frenzy of activity happening in the market since lockdowns started to ease around the world.

The pandemic is also re-shaping all sectors of the leisure market, making change inevitable when it comes to competition coming from new directions.

Although a big focus has been on how home fitness and digital will impact brick and mortar operations, this debate is now turning back to the reshaping of the facilities market.

The hospitality industry has been a sleeping giant in terms of its potential to harness the growth of health, fitness, activity and wellness, but the pandemic has woken it from its slumber.

The global tourism sector lost a billion trips in 2020 according to the World Tourism Organization and hotel strategists are turning their gaze to the health and fitness sector in their quest for alternative income streams from reliable, repeat customers.

We’re seeing hotel operators refurbishing their gyms or opening new ones and pointing their marketing firepower at local audiences to sign up consumers as members, bringing them head to head with gym operators.

There’s also an emerging trend within the hospitality sector of hotels changing to be full-service private members’ clubs and this will create new competition for gyms in urban locations.

The resorts sector is eyeing the fitness market too and in this issue, we talk to Stelian Iacob, CEO of Therme Group (page 16), which is doing a global roll-out of its health and wellness day resort concept, with eyes on Asia Pacific, North America and mainland Europe.

Therme is currently on-site in Manchester UK, building a 100,000sq m resort that will accommodate 7,500 people a day. This may sound ambitious, but three more are planned for the UK alone.

Therme is a broad offering, with pools and spa and wellness facilities, as well as a programme of exercise options, fitness classes, yoga and Pilates, starting at £14/day.

The company has traded well through the crisis at its existing sites and says the model is pandemic-proof.

So with all this change happening, consumers will have an increasingly wide range of choices when it comes to what they join and where and how they spend their money.

We can expect these new businesses to invest in, join and enrich our sector, as well as representing new competition. Existing health and fitness operators and trade organisations will need to be alive to the need to respond.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/623144_714528.jpg
New competition for the fitness indutry is coming from every direction, says Liz Terry
Latest News
With the launch of its 49th John Reed, RSG Group is looking for more opportunities ...
Latest News
PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans ...
Latest News
Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to ...
Latest News
Charitable trust, Mytime Active, has removed all single-use plastic overshoes from its swimming pools and ...
Latest News
Community Leisure UK is helping the drive to Net Zero with the launch of a ...
Latest News
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing ...
Latest News
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness ...
Latest News
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, ...
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Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international ...
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Featured supplier news: Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Featured supplier news
Featured supplier news: Study Active acquires Premier Global name and select branding assets
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US.
Company profiles
Company profile: Matrix Fitness
Preferred by some of the world’s finest hotels and resorts, Matrix offers an array of ...
Company profiles
Company profile: BLK BOX
BLK BOX is recognised as a trusted authority in strength equipment and facility design. Through ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Zoom Media press release: Zoom Media launches ‘livegood' wellness channel to deliver in-club entertainment on consoles and screens
Zoom Media, a leading provider of digital media solutions for health clubs, has launched a proprietary wellness content channel called Livegood – a digital hub of health and wellness media.
Featured press releases
Power Plate UK press release: Power plate + red light therapy: life-changing ‘biostacking’
“We combine Power Plate and red light therapy in all our small group classes,” says Natt Summers, founder and owner of Accomplish Fitness in Hungerford, Berkshire.
Directory
Snowroom
TechnoAlpin SpA: Snowroom
salt therapy products
Saltability: salt therapy products
Lockers
Fitlockers: Lockers
Cryotherapy
Art of Cryo: Cryotherapy
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
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