Alliance Leisure
Alliance Leisure
Alliance Leisure
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FITNESS, HEALTH, WELLNESS
Gold company profile

Alliance Leisure

The company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer.
Find out more about Alliance Leisure here...
Alliance Leisure: News and press releases
13 May 2026
The redevelopment of The Peak leisure centre in Stirling, Scotland, is now complete, sporting a significantly expanded gym and two brand-new fitness studios.
07 Apr 2026
Boutique franchisor, Tribute Brands, has signed a deal with Let’s Go Fitness to open 20 reformer Pilates studios in Switzerland.
13 Mar 2026
“Innovation” is a term frequently used in the leisure industry, but in a sector that evolves rapidly, driven by shifting participation patterns, rising operational pressures and evolving community expectations, simply being innovative is no longer enough.
20 Jan 2026
Craiglockhart Leisure and Tennis Centre in Edinburgh has unveiled a newly completed, purpose-built spin studio, delivered through the UK Leisure Framework, by Alliance Leisure and supported by a specialist team of Scotland-based delivery partners.
19 Jan 2026
Alliance Leisure starts work this month on the third levelling up funded project for Staffordshire Moorland District Council as part of the multi-million pound regeneration of Leek town centre.
19 Jan 2026
Alliance Leisure is working with Kore (formerly Sandwell Leisure Trust) and Tribute Brands to increase access to reformer Pilates in the public sector.
03 Nov 2025
Alliance Leisure is celebrating a double triumph at the prestigious ukactive Awards, including the highly coveted Jan Spaticchia Special Recognition Award, presented to Founder and CEO, Sarah Watts.
22 Oct 2025
Alliance Leisure has brought together a team of Scotland-based leisure construction specialists to deliver the upgrade and extension of Troon Leisure Club on behalf of South Ayrshire Council.
16 Oct 2025
Bury St Edmunds Leisure Centre is set to undergo a major refurbishment with a wide range of upgrades from exciting new water play installations to the complete decarbonisation of the site.
15 Oct 2025
The new Cath Thom Leisure Centre at Wilson Sports Village has opened to the public, the latest project successfully delivered by Alliance Leisure for Hyndburn Borough Council.
09 Oct 2025
Alliance Leisure has achieved Green Accreditation with the national environmental accreditation scheme, Investors in the Environment (iiE), recognising the company’s robust approach to reducing its environmental impact and driving measurable change.
08 Oct 2025
Alliance Leisure, acting as Sandwell Council’s development partner and Leisure Energy, principal contractor, begin work at Tipton Leisure Centre to deliver a Public Sector Decarbonisation Scheme project to lower running costs and carbon emissions.
Show more Alliance Leisure news...
Alliance Leisure: featured in our publications
Show preview: Elevate 2026
Health Club Management 2026 issue 4
Welcome to Elevate 2026
Health Club Management 2025 issue 11
Alliance Leisure utilised its extensive industry expertise and proven resilience to deliver Clay Cross Active, an end-to-end health and wellness facility in Derbyshire
Interview: Sarah Watts
Health Club Management 2024 issue 1
As Alliance Leisure celebrates its 25th anniversary, its founder and CEO tells Kate Cracknell why Alliance will never build another leisure centre
HCM People: Jamie Groves
Health Club Management 2024 issue 1
Denbighshire Leisure’s turnover has increased by 25 per cent since 2021, so the developments have paid for themselves and more
Health Club Management 2023 issue 5
Health is a national asset that drives prosperity at an individual and collective level. Alliance Leisure CEO, Sarah Watts, explains how the organisation is supporting communities through the reimagining of public sector leisure
Show preview: Elevate 2023
Health Club Management 2023 issue 4
As the industry in the UK gears up for this annual trade event, HCM gives the lowdown on what you can expect
About Alliance Leisure
About us
Alliance Leisure works with Local Authorities, Trusts and leisure operators to deliver transformational projects that create engaging active environments and support healthy, happy, and prosperous communities. Projects range from £100k to £20m+. In addition to development works, award- winning Alliance Leisure also supports leisure operators across the UK in the promotion of their facilities and services through its marketing and training brand TA6. TA6 is focused on creating sustainable revenue streams, investing in staff development and improving the health of local communities.

Product range and services
Alliance Leisure are the go-to leisure developer for UK-based operators looking to expand, refurbish or build new leisure facilities. Through comprehensive research and feasibility studies, Alliance Leisure creates active environments that directly address the needs of the community they service; replacing or transforming tired, under-utilised leisure facilities into thriving, energy efficient technology- driven activity hubs that engage all ages and abilities has become a kitemark of the leisure developer. Alliance Leisure is the appointed delivery partner for the UK Leisure Framework, owned and managed by Denbighshire Leisure. The UK Leisure Framework is the only Framework in the UK dedicated to leisure development and provides an end-to-end solution for public sector bodies looking to scope, precure, design and build sustainable leisure facilities, taking advantage of effi ciencies and expertise at every level of the supply chain. Alliance Leisure is an environmentally responsible company.
Plans for the next 12 months
Our company goal as we emerge from the pandemic is to stand side-by-side with partners and not just help the sector recover but truly thrive. We are constantly innovating and are currently exploring new activities, alongside best in class health, leisure and wellbeing solutions. We are committed to continuing to measure the social value created across our developments and use the National Themes Outcomes and Measures (TOMs) Framework.
Key personnel
Sarah Watts, ceo
Paul Cluett, managing director
James Foley, commercial director
Tom Fairey, development director
Paul Woodford, strategic engagement director
John Leaver, marketing & frameworks director
Julia Goddard, senior business development manager
Jonny Curley, senior business development manager
Key customers
Local Authorities
Leisure Trusts
Universities and Colleges
Testimonial
"Over the coming years, Denbighshire Leisure will continue to work with Alliance Leisure, breaking down investment barriers to ensure communities across the UK have access to the facilities they need to live more active, health and prosperous lives."
– Jamie Groves, managing director at Denbighshire Leisure
Alliance Leisure
Tel: +44 (0)1458 877558
Address: 2340/2440 The Quadrant, Aztec West, Bristol, BS324AQ, United Kingdom
Sarah Watts, ceo
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26-29 Oct 2027
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Diary dates
Gold company profile

Alliance Leisure

The company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer.
Find out more about Alliance Leisure here...
Alliance Leisure: News and press releases
13 May 2026
The redevelopment of The Peak leisure centre in Stirling, Scotland, is now complete, sporting a significantly expanded gym and two brand-new fitness studios.
07 Apr 2026
Boutique franchisor, Tribute Brands, has signed a deal with Let’s Go Fitness to open 20 reformer Pilates studios in Switzerland.
13 Mar 2026
“Innovation” is a term frequently used in the leisure industry, but in a sector that evolves rapidly, driven by shifting participation patterns, rising operational pressures and evolving community expectations, simply being innovative is no longer enough.
20 Jan 2026
Craiglockhart Leisure and Tennis Centre in Edinburgh has unveiled a newly completed, purpose-built spin studio, delivered through the UK Leisure Framework, by Alliance Leisure and supported by a specialist team of Scotland-based delivery partners.
19 Jan 2026
Alliance Leisure starts work this month on the third levelling up funded project for Staffordshire Moorland District Council as part of the multi-million pound regeneration of Leek town centre.
19 Jan 2026
Alliance Leisure is working with Kore (formerly Sandwell Leisure Trust) and Tribute Brands to increase access to reformer Pilates in the public sector.
03 Nov 2025
Alliance Leisure is celebrating a double triumph at the prestigious ukactive Awards, including the highly coveted Jan Spaticchia Special Recognition Award, presented to Founder and CEO, Sarah Watts.
22 Oct 2025
Alliance Leisure has brought together a team of Scotland-based leisure construction specialists to deliver the upgrade and extension of Troon Leisure Club on behalf of South Ayrshire Council.
16 Oct 2025
Bury St Edmunds Leisure Centre is set to undergo a major refurbishment with a wide range of upgrades from exciting new water play installations to the complete decarbonisation of the site.
15 Oct 2025
The new Cath Thom Leisure Centre at Wilson Sports Village has opened to the public, the latest project successfully delivered by Alliance Leisure for Hyndburn Borough Council.
09 Oct 2025
Alliance Leisure has achieved Green Accreditation with the national environmental accreditation scheme, Investors in the Environment (iiE), recognising the company’s robust approach to reducing its environmental impact and driving measurable change.
08 Oct 2025
Alliance Leisure, acting as Sandwell Council’s development partner and Leisure Energy, principal contractor, begin work at Tipton Leisure Centre to deliver a Public Sector Decarbonisation Scheme project to lower running costs and carbon emissions.
Alliance Leisure: featured in our publications
Show preview: Elevate 2026
Health Club Management 2026 issue 4
Welcome to Elevate 2026
Health Club Management 2025 issue 11
Alliance Leisure utilised its extensive industry expertise and proven resilience to deliver Clay Cross Active, an end-to-end health and wellness facility in Derbyshire
Interview: Sarah Watts
Health Club Management 2024 issue 1
As Alliance Leisure celebrates its 25th anniversary, its founder and CEO tells Kate Cracknell why Alliance will never build another leisure centre
HCM People: Jamie Groves
Health Club Management 2024 issue 1
Denbighshire Leisure’s turnover has increased by 25 per cent since 2021, so the developments have paid for themselves and more
Health Club Management 2023 issue 5
Health is a national asset that drives prosperity at an individual and collective level. Alliance Leisure CEO, Sarah Watts, explains how the organisation is supporting communities through the reimagining of public sector leisure
Show preview: Elevate 2023
Health Club Management 2023 issue 4
As the industry in the UK gears up for this annual trade event, HCM gives the lowdown on what you can expect
About Alliance Leisure
About us
Alliance Leisure works with Local Authorities, Trusts and leisure operators to deliver transformational projects that create engaging active environments and support healthy, happy, and prosperous communities. Projects range from £100k to £20m+. In addition to development works, award- winning Alliance Leisure also supports leisure operators across the UK in the promotion of their facilities and services through its marketing and training brand TA6. TA6 is focused on creating sustainable revenue streams, investing in staff development and improving the health of local communities.

Product range and services
Alliance Leisure are the go-to leisure developer for UK-based operators looking to expand, refurbish or build new leisure facilities. Through comprehensive research and feasibility studies, Alliance Leisure creates active environments that directly address the needs of the community they service; replacing or transforming tired, under-utilised leisure facilities into thriving, energy efficient technology- driven activity hubs that engage all ages and abilities has become a kitemark of the leisure developer. Alliance Leisure is the appointed delivery partner for the UK Leisure Framework, owned and managed by Denbighshire Leisure. The UK Leisure Framework is the only Framework in the UK dedicated to leisure development and provides an end-to-end solution for public sector bodies looking to scope, precure, design and build sustainable leisure facilities, taking advantage of effi ciencies and expertise at every level of the supply chain. Alliance Leisure is an environmentally responsible company.
Alliance Leisure
Tel: +44 (0)1458 877558
Address: 2340/2440 The Quadrant, Aztec West, Bristol, BS324AQ, United Kingdom
Sarah Watts, ceo
Key personnel
Sarah Watts, ceo
Paul Cluett, managing director
James Foley, commercial director
Tom Fairey, development director
Paul Woodford, strategic engagement director
John Leaver, marketing & frameworks director
Julia Goddard, senior business development manager
Jonny Curley, senior business development manager
Key customers
Local Authorities
Leisure Trusts
Universities and Colleges
Plans for the next 12 months
Our company goal as we emerge from the pandemic is to stand side-by-side with partners and not just help the sector recover but truly thrive. We are constantly innovating and are currently exploring new activities, alongside best in class health, leisure and wellbeing solutions. We are committed to continuing to measure the social value created across our developments and use the National Themes Outcomes and Measures (TOMs) Framework.
Testimonial
"Over the coming years, Denbighshire Leisure will continue to work with Alliance Leisure, breaking down investment barriers to ensure communities across the UK have access to the facilities they need to live more active, health and prosperous lives."
– Jamie Groves, managing director at Denbighshire Leisure
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