press release: Alliance Leisure
Gold company profile | Alliance Leisure
PRESS RELEASE
Alliance Leisure assembles Scottish team to deliver Troon Leisure Club upgrade
22 Oct 2025
Troon Leisure Centre / Holmes Miller
Subject to planning permission, the project is scheduled to begin in November 2025, with an expected duration of around 12 months.
The development will be delivered through the UK Leisure Framework, managed by Denbighshire Leisure Ltd (DLL), and will utilise a locally based project team including Thomas Johnstone, Holmes Miller, Struer, and Wallace Whittle. This strong Scottish partnership underscores Alliance Leisure’s commitment to supporting the local supply chain and investing in regional expertise to deliver high-quality community leisure projects.
Jo Cameron, Delivery Manager at Alliance Leisure, says: “By working with trusted, Scotland-based partners, we’re ensuring the Troon Leisure Club upgrade is delivered with local insight and expertise. Together, we’ll create a sustainable, future-ready facility that supports health, wellbeing and social connection across the community.”
The redevelopment combines retained, refurbished and new-build elements to enhance the user experience and increase capacity. Plans include:
• A new fitness gym and multi-functional studio
• A new building frontage, entrance, reception and circulation area
• Refurbished wet changing area
• New dry changing area
• New baby change, accessible changing and toilet provision
• Alterations to external parking, access and landscaping
To maintain community access to health and fitness facilities during the works, a Community Fitness Hub will open at Muirhead Activity Centre in November. A selection of fitness classes and extended operating hours will be introduced to accommodate increased demand.
Councillor Alec Clark, Depute Leader and Policy Lead for Commercial/Operational Services at South Ayrshire Council, says: “I am pleased to confirm our investment in the upgrade of Troon Leisure Club, which will deliver modern, high-quality amenities for the local community. This development reflects our continued commitment to improving sport and leisure provision across South Ayrshire.”
More press releases and updates from Alliance Leisure:
The redevelopment of The Peak leisure centre in Stirling, Scotland, is now complete,
sporting a significantly expanded gym and two brand-new fitness studios.
Craiglockhart Leisure and Tennis Centre in Edinburgh has unveiled a newly completed,
purpose-built spin studio, delivered through the UK Leisure Framework, by Alliance Leisure
and supported by a specialist team of Scotland-based delivery partners.
Alliance Leisure starts work this month on the third levelling up funded project for
Staffordshire Moorland District Council as part of the multi-million pound regeneration of
Leek town centre.
Alliance Leisure is working with Kore (formerly Sandwell Leisure Trust) and Tribute Brands
to increase access to reformer Pilates in the public sector.
Alliance Leisure is celebrating a double triumph at the prestigious ukactive Awards,
including the highly coveted Jan Spaticchia Special Recognition Award, presented to Founder
and CEO, Sarah Watts.
Alliance Leisure: news from HCMmag.com and FitTechGlobal.com
Boutique franchisor, Tribute Brands, has signed a deal with Let’s Go Fitness to open 20
reformer Pilates studios in Switzerland.
“Innovation” is a term frequently used in the leisure industry, but in a sector that evolves
rapidly, driven by shifting participation patterns, rising operational pressures and evolving
community expectations, simply being innovative is no longer enough.
The £14 million redevelopment of the iconic Doncaster Dome, one of the youngest listed
buildings in the UK, has begun.
Work is underway on a £38 million leisure and wellbeing hub in Caerphilly, Wales, transforming
an area of disused scrubland into a vibrant community hub.
Fitness and leisure facilities in Sheerness, UK, are being upgraded as part of a
regeneration project, Sheerness Revival, funded by the UK government.
Alliance Leisure: featured in HCM and Fit Tech magazines
Show preview: Elevate 2026
Welcome to Elevate 2026
Sponsored: Alliance Leisure - a facility for the future
Alliance Leisure utilised its extensive industry expertise
and proven resilience to deliver Clay Cross Active, an
end-to-end health and wellness facility in Derbyshire
Interview: Sarah Watts
As Alliance Leisure celebrates its 25th anniversary, its founder and CEO tells Kate Cracknell why Alliance will never build another leisure centre
HCM People: Jamie Groves
Denbighshire Leisure’s turnover has increased by 25 per cent since 2021, so the developments have paid for themselves and more
Alliance Leisure
Tel: +44 (0)1458 877558
Email: [email protected]
Address:
2340/2440 The Quadrant,
Aztec West,
Bristol,
BS324AQ,
United Kingdom
Sarah Watts, ceo
Key personnel
Sarah Watts, ceo
Paul Cluett, managing director
James Foley, commercial director
Tom Fairey, development director
Paul Woodford, strategic engagement director
John Leaver, marketing & frameworks director
Julia Goddard, senior business development manager
Jonny Curley, senior business development manager
Paul Cluett, managing director
James Foley, commercial director
Tom Fairey, development director
Paul Woodford, strategic engagement director
John Leaver, marketing & frameworks director
Julia Goddard, senior business development manager
Jonny Curley, senior business development manager
Key customers
Local Authorities
Leisure Trusts
Universities and Colleges
Leisure Trusts
Universities and Colleges
Plans for the next 12 months
Our company goal as we emerge from
the pandemic is to stand side-by-side
with partners and not just help the
sector recover but truly thrive. We are
constantly innovating and are currently
exploring new activities, alongside best
in class health, leisure and wellbeing
solutions. We are committed to
continuing to measure the social value
created across our developments and
use the National Themes Outcomes
and Measures (TOMs) Framework.
Testimonial
"Over the coming years, Denbighshire Leisure will continue to work with Alliance
Leisure, breaking down investment barriers to ensure communities across the UK have
access to the facilities they need to live more active, health and prosperous lives."
– Jamie Groves, managing director at Denbighshire Leisure
– Jamie Groves, managing director at Denbighshire Leisure
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