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press release: Alliance Leisure

Gold company profile | Alliance Leisure
PRESS RELEASE

Trowbridge pupils create lasting legacy at time capsule event

15 Jun 2026
Burying a time capsule at the site of the new Trowbridge Leisure Centre / Wiltshire Council
Pupils from schools across Trowbridge have come together to bury a time capsule at the site of the town’s new leisure centre, capturing a snapshot of life in 2026 for future generations.
 
As work continues on the modern new facility, pupils marked this key milestone by placing a collection of memories, reflections and creative work into a sealed capsule, which will remain buried on site until at least 2056.
 
The time capsule includes a wide range of pupil-created items, such as letters, drawings, graphs, photo montages and photographs. A memorial book created by St Augustine’s Catholic College to mark the death of Queen Elizabeth II has also been included, alongside construction materials provided by Pellikaan, offering a glimpse into how the leisure centre itself was built.
 
As part of the event, pupils were also given a behind-the-scenes look at the construction site, including a tour of the developing swimming pool areas, bringing the project to life and giving them a real sense of what the finished centre will offer.
 
The event provided a fun and unique opportunity for young people to be part of a major local development and leave their mark on Trowbridge’s future.
 
Julia Goddard, regional director at Alliance Leisure, said: “The time capsule is a lovely way to connect this project with the community it is being built to serve, something that aligns closely with Alliance Leisure’s commitment to creating facilities that have a lasting impact on local people. When the capsule is opened in years to come, it will not only tell the story of the centre’s construction, but also of the young people and communities who were part of its journey from the very beginning.”
 
Cllr Mel Jacob, cabinet member for Communities, Engagement and Corporate Services, added: “This was a really special moment, bringing together young people from across Trowbridge to create something that will be discovered and enjoyed by future generations. The time capsule captures a snapshot of life today – from what matters to our communities to the creativity of our young people. By the time it is opened in 2056, the pupils involved today will be adults, and it’s wonderful to think their contributions will still be part of this site’s story.”
 
This project for Wiltshire Council is led by Alliance Leisure procured through the UK Leisure Framework, owned and managed by Denbighshire Leisure Ltd, and is due to complete later this year. The new Trowbridge Leisure Centre will feature swimming pools, a gym, fitness studios.
 
For more information about Alliance Leisure, please visit: https://allianceleisure.co.uk/


More press releases and updates from Alliance Leisure:
Alliance Leisure are proud to have supported West Lancashire Borough Council to deliver a £300,000 studio transformation project at Burscough Wellbeing and Leisure Hub, creating a dedicated group exercise space designed to meet growing demand for fitness
Alliance Leisure are excited to announce the completion of works to the Lagoons at Doncaster Dome, on behalf of Doncaster Culture and Leisure Trust, funded by City of Doncaster Council.
The redevelopment of The Peak leisure centre in Stirling, Scotland, is now complete, sporting a significantly expanded gym and two brand-new fitness studios.
Craiglockhart Leisure and Tennis Centre in Edinburgh has unveiled a newly completed, purpose-built spin studio, delivered through the UK Leisure Framework, by Alliance Leisure and supported by a specialist team of Scotland-based delivery partners.
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Alliance Leisure
Tel: +44 (0)1458 877558
Address: 2340/2440 The Quadrant, Aztec West, Bristol, BS324AQ, United Kingdom
Sarah Watts, CEO
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Alliance Leisure Services (Design, Build and Fund) press release: Trowbridge pupils create lasting legacy at time capsule event
Pupils from schools across Trowbridge have come together to bury a time capsule at the site of the town’s new leisure centre, capturing a snapshot of life in 2026 for future generations.
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press release: Alliance Leisure

Gold company profile | Alliance Leisure
PRESS RELEASE

Trowbridge pupils create lasting legacy at time capsule event

15 Jun 2026
Burying a time capsule at the site of the new Trowbridge Leisure Centre / Wiltshire Council
Pupils from schools across Trowbridge have come together to bury a time capsule at the site of the town’s new leisure centre, capturing a snapshot of life in 2026 for future generations.
 
As work continues on the modern new facility, pupils marked this key milestone by placing a collection of memories, reflections and creative work into a sealed capsule, which will remain buried on site until at least 2056.
 
The time capsule includes a wide range of pupil-created items, such as letters, drawings, graphs, photo montages and photographs. A memorial book created by St Augustine’s Catholic College to mark the death of Queen Elizabeth II has also been included, alongside construction materials provided by Pellikaan, offering a glimpse into how the leisure centre itself was built.
 
As part of the event, pupils were also given a behind-the-scenes look at the construction site, including a tour of the developing swimming pool areas, bringing the project to life and giving them a real sense of what the finished centre will offer.
 
The event provided a fun and unique opportunity for young people to be part of a major local development and leave their mark on Trowbridge’s future.
 
Julia Goddard, regional director at Alliance Leisure, said: “The time capsule is a lovely way to connect this project with the community it is being built to serve, something that aligns closely with Alliance Leisure’s commitment to creating facilities that have a lasting impact on local people. When the capsule is opened in years to come, it will not only tell the story of the centre’s construction, but also of the young people and communities who were part of its journey from the very beginning.”
 
Cllr Mel Jacob, cabinet member for Communities, Engagement and Corporate Services, added: “This was a really special moment, bringing together young people from across Trowbridge to create something that will be discovered and enjoyed by future generations. The time capsule captures a snapshot of life today – from what matters to our communities to the creativity of our young people. By the time it is opened in 2056, the pupils involved today will be adults, and it’s wonderful to think their contributions will still be part of this site’s story.”
 
This project for Wiltshire Council is led by Alliance Leisure procured through the UK Leisure Framework, owned and managed by Denbighshire Leisure Ltd, and is due to complete later this year. The new Trowbridge Leisure Centre will feature swimming pools, a gym, fitness studios.
 
For more information about Alliance Leisure, please visit: https://allianceleisure.co.uk/


More press releases and updates from Alliance Leisure:
Alliance Leisure are proud to have supported West Lancashire Borough Council to deliver a £300,000 studio transformation project at Burscough Wellbeing and Leisure Hub, creating a dedicated group exercise space designed to meet growing demand for fitness
Alliance Leisure are excited to announce the completion of works to the Lagoons at Doncaster Dome, on behalf of Doncaster Culture and Leisure Trust, funded by City of Doncaster Council.
The redevelopment of The Peak leisure centre in Stirling, Scotland, is now complete, sporting a significantly expanded gym and two brand-new fitness studios.
Craiglockhart Leisure and Tennis Centre in Edinburgh has unveiled a newly completed, purpose-built spin studio, delivered through the UK Leisure Framework, by Alliance Leisure and supported by a specialist team of Scotland-based delivery partners.
Alliance Leisure starts work this month on the third levelling up funded project for Staffordshire Moorland District Council as part of the multi-million pound regeneration of Leek town centre.
Alliance Leisure: news from HCMmag.com and FitTechGlobal.com
Walnuts Leisure Centre in Orpington, in the London Borough of Bromley, has reopened following a £17m transformation designed to secure the long-term future of the public leisure asset and reposition it as a community wellbeing hub.
Boutique franchisor, Tribute Brands, has signed a deal with Let’s Go Fitness to open 20 reformer Pilates studios in Switzerland.
“Innovation” is a term frequently used in the leisure industry, but in a sector that evolves rapidly, driven by shifting participation patterns, rising operational pressures and evolving community expectations, simply being innovative is no longer enough.
The £14 million redevelopment of the iconic Doncaster Dome, one of the youngest listed buildings in the UK, has begun.
Work is underway on a £38 million leisure and wellbeing hub in Caerphilly, Wales, transforming an area of disused scrubland into a vibrant community hub.
Alliance Leisure: featured in HCM and Fit Tech magazines
Industry insight: Mainstream model
Major European operators planning to scale through franchising, Jetts Fitness and Crunch Fitness establish footholds in India and US reformer brands eye Europe. Kath Hudson rounds up the main action in franchising over the past year
Show preview: Elevate 2026
Welcome to Elevate 2026
Alliance Leisure utilised its extensive industry expertise and proven resilience to deliver Clay Cross Active, an end-to-end health and wellness facility in Derbyshire
Interview: Sarah Watts
As Alliance Leisure celebrates its 25th anniversary, its founder and CEO tells Kate Cracknell why Alliance will never build another leisure centre
HCM People: Jamie Groves
Denbighshire Leisure’s turnover has increased by 25 per cent since 2021, so the developments have paid for themselves and more
Alliance Leisure
Tel: +44 (0)1458 877558
Address: 2340/2440 The Quadrant, Aztec West, Bristol, BS324AQ, United Kingdom
Sarah Watts, CEO
Key personnel
Sarah Watts, CEO
Paul Cluett, managing director
James Foley, commercial director
Tom Fairey, development director
Paul Woodford, strategic engagement director
John Leaver, marketing & frameworks director
Julia Goddard, senior business development manager
Jonny Curley, senior business development manager
Key customers
Local Authorities
Leisure Trusts
Universities and Colleges
Plans for the next 12 months
Our company goal as we emerge from the pandemic is to stand side-by-side with partners and not just help the sector recover but truly thrive. We are constantly innovating and are currently exploring new activities, alongside best in class health, leisure and wellbeing solutions. We are committed to continuing to measure the social value created across our developments and use the National Themes Outcomes and Measures (TOMs) Framework.
Testimonial
"Over the coming years, Denbighshire Leisure will continue to work with Alliance Leisure, breaking down investment barriers to ensure communities across the UK have access to the facilities they need to live more active, health and prosperous lives."
– Jamie Groves, managing director at Denbighshire Leisure
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