press release: Alliance Leisure
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PRESS RELEASE
Trowbridge pupils create lasting legacy at time capsule event
15 Jun 2026
Burying a time capsule at the site of the new Trowbridge Leisure Centre / Wiltshire Council
Pupils from schools across Trowbridge have come together to bury a time capsule at the site of the town’s new leisure centre, capturing a snapshot of life in 2026 for future generations.
As work continues on the modern new facility, pupils marked this key milestone by placing a collection of memories, reflections and creative work into a sealed capsule, which will remain buried on site until at least 2056.
The time capsule includes a wide range of pupil-created items, such as letters, drawings, graphs, photo montages and photographs. A memorial book created by St Augustine’s Catholic College to mark the death of Queen Elizabeth II has also been included, alongside construction materials provided by Pellikaan, offering a glimpse into how the leisure centre itself was built.
As part of the event, pupils were also given a behind-the-scenes look at the construction site, including a tour of the developing swimming pool areas, bringing the project to life and giving them a real sense of what the finished centre will offer.
The event provided a fun and unique opportunity for young people to be part of a major local development and leave their mark on Trowbridge’s future.
Julia Goddard, regional director at Alliance Leisure, said: “The time capsule is a lovely way to connect this project with the community it is being built to serve, something that aligns closely with Alliance Leisure’s commitment to creating facilities that have a lasting impact on local people. When the capsule is opened in years to come, it will not only tell the story of the centre’s construction, but also of the young people and communities who were part of its journey from the very beginning.”
Cllr Mel Jacob, cabinet member for Communities, Engagement and Corporate Services, added: “This was a really special moment, bringing together young people from across Trowbridge to create something that will be discovered and enjoyed by future generations. The time capsule captures a snapshot of life today – from what matters to our communities to the creativity of our young people. By the time it is opened in 2056, the pupils involved today will be adults, and it’s wonderful to think their contributions will still be part of this site’s story.”
This project for Wiltshire Council is led by Alliance Leisure procured through the UK Leisure Framework, owned and managed by Denbighshire Leisure Ltd, and is due to complete later this year. The new Trowbridge Leisure Centre will feature swimming pools, a gym, fitness studios.
For more information about Alliance Leisure, please visit: https://allianceleisure.co.uk/
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Show preview: Elevate 2026
Welcome to Elevate 2026
Sponsored: Alliance Leisure - a facility for the future
Alliance Leisure utilised its extensive industry expertise
and proven resilience to deliver Clay Cross Active, an
end-to-end health and wellness facility in Derbyshire
Interview: Sarah Watts
As Alliance Leisure celebrates its 25th anniversary, its founder and CEO tells Kate Cracknell why Alliance will never build another leisure centre
HCM People: Jamie Groves
Denbighshire Leisure’s turnover has increased by 25 per cent since 2021, so the developments have paid for themselves and more
Alliance Leisure
Tel: +44 (0)1458 877558
Email: [email protected]
Address:
2340/2440 The Quadrant,
Aztec West,
Bristol,
BS324AQ,
United Kingdom

Sarah Watts, CEO

Key personnel
Sarah Watts, CEO
Paul Cluett, managing director
James Foley, commercial director
Tom Fairey, development director
Paul Woodford, strategic engagement director
John Leaver, marketing & frameworks director
Julia Goddard, senior business development manager
Jonny Curley, senior business development manager
Paul Cluett, managing director
James Foley, commercial director
Tom Fairey, development director
Paul Woodford, strategic engagement director
John Leaver, marketing & frameworks director
Julia Goddard, senior business development manager
Jonny Curley, senior business development manager
Key customers
Local Authorities
Leisure Trusts
Universities and Colleges
Leisure Trusts
Universities and Colleges
Plans for the next 12 months
Our company goal as we emerge from
the pandemic is to stand side-by-side
with partners and not just help the
sector recover but truly thrive. We are
constantly innovating and are currently
exploring new activities, alongside best
in class health, leisure and wellbeing
solutions. We are committed to
continuing to measure the social value
created across our developments and
use the National Themes Outcomes
and Measures (TOMs) Framework.
Testimonial
"Over the coming years, Denbighshire Leisure will continue to work with Alliance
Leisure, breaking down investment barriers to ensure communities across the UK have
access to the facilities they need to live more active, health and prosperous lives."
– Jamie Groves, managing director at Denbighshire Leisure
– Jamie Groves, managing director at Denbighshire Leisure
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