press release: Alliance Leisure
Gold company profile | Alliance Leisure
PRESS RELEASE
Alliance Leisure partnership unlocks opportunities for Reformer Pilates in the public sector with Kore Sandwell
19 Jan 2026
Pilat3s studio, Wednesbury Leisure Centre, Sandwell / Tribute Brands
Alliance Leisure is working with Kore (formerly Sandwell Leisure Trust) and Tribute Brands to increase access to reformer Pilates in the public sector.
The leisure development specialist is supporting the new Pilat3s studio at Wednesbury Leisure Centre in Sandwell. Operated by Kore, the studio will offer Pilat3s’ signature immersive experience which comprises dynamic movement, curated music and in-studio technology.
Sarah Watts, CEO of Alliance Leisure, says: “Alliance Leisure is known for its innovative approach and commitment to exploring new solutions for our clients. In line with this, we wanted to work with Mark Braithwaite and the team at Kore to demonstrate proof of concept in the public sector to help smaller trust clients successfully deliver reformer Pilates, one of the UK’s fastest growing fitness trends."
One of the longstanding challenges in launching and scaling reformer Pilates studios has been sourcing reformer Pilates instructors. Owned by fitness franchisor, Tribute Brands, Pilat3s’ pre-choreographed sessions, screen-based content and comprehensive training and support will enable Kore’s existing instructors to upskill to deliver exceptional Pilates classes.
Each 50-minute class - Align, Tone and Power - blends dynamic movement with a tech-enhanced, multi-sensory experience. This includes a central system that controls lighting, music, routines and video as well as in-studio screens providing clear, instructional demonstrations.
“Many of our clients are keen to offer reformer Pilates to compete with the private sector and align with the broader shift towards a more holistic, recovery-focused offering. We were introduced to Tribute and were extremely impressed by the PILAT3S product and the high level of support and training the company provides,” says Watts.
Mark Braithwaite, CEO of Kore, says: “We have been exploring options around Reformer Pilates for the last 12 months and after the initial introduction to Tribute Brands by Alliance Leisure, we knew that this solution would be a great fit. The introduction of Reformer Pilates into Wednesbury Leisure Centre will be another first for Sandwell residents.”
Jonathan Fisher, Founder and CEO of Tribute Brands, says: “From the outset, Pilat3s set out to remove the barriers that have limited reformer Pilates from reaching wider audiences, including instructor shortages, inconsistent delivery and the confidence barrier for first-time participants. By enabling partners such as Alliance Leisure and Kore to implement a standardised, high-quality reformer Pilates experience through a plug-and-play model, we are delighted to support their shared commitment to making this form of exercise more inclusive, consistent and accessible in a community-focused, public sector setting.”
More press releases and updates from Alliance Leisure:
Alliance Leisure are excited to announce the completion of works to the Lagoons at Doncaster
Dome, on behalf of Doncaster Culture and Leisure Trust, funded by City of Doncaster Council.
Pupils from schools across Trowbridge have come together to bury a time capsule at the site
of the town’s new leisure centre, capturing a snapshot of life in 2026 for future
generations.
The redevelopment of The Peak leisure centre in Stirling, Scotland, is now complete,
sporting a significantly expanded gym and two brand-new fitness studios.
Craiglockhart Leisure and Tennis Centre in Edinburgh has unveiled a newly completed,
purpose-built spin studio, delivered through the UK Leisure Framework, by Alliance Leisure
and supported by a specialist team of Scotland-based delivery partners.
Alliance Leisure starts work this month on the third levelling up funded project for
Staffordshire Moorland District Council as part of the multi-million pound regeneration of
Leek town centre.
Alliance Leisure: news from HCMmag.com and FitTechGlobal.com
Boutique franchisor, Tribute Brands, has signed a deal with Let’s Go Fitness to open 20
reformer Pilates studios in Switzerland.
“Innovation” is a term frequently used in the leisure industry, but in a sector that evolves
rapidly, driven by shifting participation patterns, rising operational pressures and evolving
community expectations, simply being innovative is no longer enough.
The £14 million redevelopment of the iconic Doncaster Dome, one of the youngest listed
buildings in the UK, has begun.
Work is underway on a £38 million leisure and wellbeing hub in Caerphilly, Wales, transforming
an area of disused scrubland into a vibrant community hub.
Alliance Leisure: featured in HCM and Fit Tech magazines
Industry insight: Mainstream model
Major European operators planning to scale through franchising, Jetts Fitness and Crunch Fitness establish footholds in India and US reformer brands eye Europe. Kath Hudson rounds up the main action in franchising over the past year
Show preview: Elevate 2026
Welcome to Elevate 2026
Sponsored: Alliance Leisure - a facility for the future
Alliance Leisure utilised its extensive industry expertise
and proven resilience to deliver Clay Cross Active, an
end-to-end health and wellness facility in Derbyshire
Interview: Sarah Watts
As Alliance Leisure celebrates its 25th anniversary, its founder and CEO tells Kate Cracknell why Alliance will never build another leisure centre
HCM People: Jamie Groves
Denbighshire Leisure’s turnover has increased by 25 per cent since 2021, so the developments have paid for themselves and more
Alliance Leisure
Tel: +44 (0)1458 877558
Email: [email protected]
Address:
2340/2440 The Quadrant,
Aztec West,
Bristol,
BS324AQ,
United Kingdom
Sarah Watts, CEO
Key personnel
Sarah Watts, CEO
Paul Cluett, managing director
James Foley, commercial director
Tom Fairey, development director
Paul Woodford, strategic engagement director
John Leaver, marketing & frameworks director
Julia Goddard, senior business development manager
Jonny Curley, senior business development manager
Paul Cluett, managing director
James Foley, commercial director
Tom Fairey, development director
Paul Woodford, strategic engagement director
John Leaver, marketing & frameworks director
Julia Goddard, senior business development manager
Jonny Curley, senior business development manager
Key customers
Local Authorities
Leisure Trusts
Universities and Colleges
Leisure Trusts
Universities and Colleges
Plans for the next 12 months
Our company goal as we emerge from
the pandemic is to stand side-by-side
with partners and not just help the
sector recover but truly thrive. We are
constantly innovating and are currently
exploring new activities, alongside best
in class health, leisure and wellbeing
solutions. We are committed to
continuing to measure the social value
created across our developments and
use the National Themes Outcomes
and Measures (TOMs) Framework.
Testimonial
"Over the coming years, Denbighshire Leisure will continue to work with Alliance
Leisure, breaking down investment barriers to ensure communities across the UK have
access to the facilities they need to live more active, health and prosperous lives."
– Jamie Groves, managing director at Denbighshire Leisure
– Jamie Groves, managing director at Denbighshire Leisure
Search news, features & products:
Find a supplier:
