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press release: Alliance Leisure

Gold company profile | Alliance Leisure
PRESS RELEASE

Bury Leisure Centre refurbishment set to begin in November

16 Oct 2025
CGI impression: Bury St Edmunds Leisure Centre / West Suffolk Council
Bury St Edmunds Leisure Centre is set to undergo a major refurbishment with a wide range of upgrades from exciting new water play installations to the complete decarbonisation of the site.

Works are due to get underway in early November and will be completed in phases to minimise disruption to centre users.

West Suffolk Council successfully secured a decarbonisation grant to replace the centre’s gas plant with heat pumps. The decarbonisation works, combined with the proposed enhancements, will improve the centre’s facilities and services to better meet the needs of the community.

Cllr Ian Shipp, Cabinet Member for Leisure at West Suffolk Council, said: “I am delighted to announce that the refurbishment work is beginning on the leisure centre this November. This is a well-needed upgrade and enhancement, which has been designed to reflect the needs of our residents and communities, ensuring they are the best fit to enable our community to thrive. Careful consideration has been given to how the works will be completed, and the phased approach means the community can continue to access services that benefit their health and wellbeing.”

West Suffolk Council and Abbeycroft have worked with Alliance Leisure, the specialist leisure development partner, to design the refurbishment works to reflect the feedback generated through the consultation process and bring the project to fruition.

The first phase of the project will include the installation of a new dedicated spin studio. The existing fitness suite will also be redecorated and new equipment will be installed, including EGYM, offering modern, smart fitness technology.

Phase one also includes upgrades to the existing health suite, which will be refurbished with a modern sauna, steam room and new solarium facilities. The room finishes will be enhanced to create a more natural tone, creating a light and relaxing environment.

Tracey Loynds, Operations Director, Abbeycroft said: “We’re really excited to see these improvements get underway - they represent a major investment in the future of health and wellbeing for our community. While we anticipate some disruption along the way, we’re doing everything possible to minimise it and ensure that our customers can continue to enjoy the facilities they value. Our goal has always been to provide opportunities for everyone to be more active and live healthier, happier lives, and this refurbishment will help us do just that for years to come.”

Ruth Ripsher, Delivery Manager at Alliance Leisure, said: “We are proud to be overseeing the transformation of Bury St Edmunds Leisure Centre for West Suffolk Council and Abbeycroft. A lot of careful work has taken place to ensure that the new centre fits the local community’s unique requirements, and we know that residents will be thrilled with their new facility as a result. What’s more, the site’s decarbonisation ensures that the facility benefits both people and the planet, making the revitalised leisure centre a true asset to the community.”

The development was procured using the UK Leisure Framework, owned and managed by Denbighshire Leisure Ltd. (DLL), with the project team consisting of Etec Group, Saunders Boston, Varsity Consulting, Hippo Leisure, Hensall and Leisure Energy.

For the latest updates on the project please visit www.abbeycroft.org.uk/bury-leisure-centre-improvements



More press releases and updates from Alliance Leisure:
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Tel: +44 (0)1458 877558
Address: 2340/2440 The Quadrant, Aztec West, Bristol, BS324AQ, United Kingdom
Sarah Watts, CEO
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press release: Alliance Leisure

Gold company profile | Alliance Leisure
PRESS RELEASE

Bury Leisure Centre refurbishment set to begin in November

16 Oct 2025
CGI impression: Bury St Edmunds Leisure Centre / West Suffolk Council
Bury St Edmunds Leisure Centre is set to undergo a major refurbishment with a wide range of upgrades from exciting new water play installations to the complete decarbonisation of the site.

Works are due to get underway in early November and will be completed in phases to minimise disruption to centre users.

West Suffolk Council successfully secured a decarbonisation grant to replace the centre’s gas plant with heat pumps. The decarbonisation works, combined with the proposed enhancements, will improve the centre’s facilities and services to better meet the needs of the community.

Cllr Ian Shipp, Cabinet Member for Leisure at West Suffolk Council, said: “I am delighted to announce that the refurbishment work is beginning on the leisure centre this November. This is a well-needed upgrade and enhancement, which has been designed to reflect the needs of our residents and communities, ensuring they are the best fit to enable our community to thrive. Careful consideration has been given to how the works will be completed, and the phased approach means the community can continue to access services that benefit their health and wellbeing.”

West Suffolk Council and Abbeycroft have worked with Alliance Leisure, the specialist leisure development partner, to design the refurbishment works to reflect the feedback generated through the consultation process and bring the project to fruition.

The first phase of the project will include the installation of a new dedicated spin studio. The existing fitness suite will also be redecorated and new equipment will be installed, including EGYM, offering modern, smart fitness technology.

Phase one also includes upgrades to the existing health suite, which will be refurbished with a modern sauna, steam room and new solarium facilities. The room finishes will be enhanced to create a more natural tone, creating a light and relaxing environment.

Tracey Loynds, Operations Director, Abbeycroft said: “We’re really excited to see these improvements get underway - they represent a major investment in the future of health and wellbeing for our community. While we anticipate some disruption along the way, we’re doing everything possible to minimise it and ensure that our customers can continue to enjoy the facilities they value. Our goal has always been to provide opportunities for everyone to be more active and live healthier, happier lives, and this refurbishment will help us do just that for years to come.”

Ruth Ripsher, Delivery Manager at Alliance Leisure, said: “We are proud to be overseeing the transformation of Bury St Edmunds Leisure Centre for West Suffolk Council and Abbeycroft. A lot of careful work has taken place to ensure that the new centre fits the local community’s unique requirements, and we know that residents will be thrilled with their new facility as a result. What’s more, the site’s decarbonisation ensures that the facility benefits both people and the planet, making the revitalised leisure centre a true asset to the community.”

The development was procured using the UK Leisure Framework, owned and managed by Denbighshire Leisure Ltd. (DLL), with the project team consisting of Etec Group, Saunders Boston, Varsity Consulting, Hippo Leisure, Hensall and Leisure Energy.

For the latest updates on the project please visit www.abbeycroft.org.uk/bury-leisure-centre-improvements



More press releases and updates from Alliance Leisure:
Alliance Leisure are excited to announce the completion of works to the Lagoons at Doncaster Dome, on behalf of Doncaster Culture and Leisure Trust, funded by City of Doncaster Council.
Pupils from schools across Trowbridge have come together to bury a time capsule at the site of the town’s new leisure centre, capturing a snapshot of life in 2026 for future generations.
The redevelopment of The Peak leisure centre in Stirling, Scotland, is now complete, sporting a significantly expanded gym and two brand-new fitness studios.
Craiglockhart Leisure and Tennis Centre in Edinburgh has unveiled a newly completed, purpose-built spin studio, delivered through the UK Leisure Framework, by Alliance Leisure and supported by a specialist team of Scotland-based delivery partners.
Alliance Leisure starts work this month on the third levelling up funded project for Staffordshire Moorland District Council as part of the multi-million pound regeneration of Leek town centre.
Alliance Leisure: news from HCMmag.com and FitTechGlobal.com
Boutique franchisor, Tribute Brands, has signed a deal with Let’s Go Fitness to open 20 reformer Pilates studios in Switzerland.
“Innovation” is a term frequently used in the leisure industry, but in a sector that evolves rapidly, driven by shifting participation patterns, rising operational pressures and evolving community expectations, simply being innovative is no longer enough.
The £14 million redevelopment of the iconic Doncaster Dome, one of the youngest listed buildings in the UK, has begun.
Work is underway on a £38 million leisure and wellbeing hub in Caerphilly, Wales, transforming an area of disused scrubland into a vibrant community hub.
Alliance Leisure: featured in HCM and Fit Tech magazines
Industry insight: Mainstream model
Major European operators planning to scale through franchising, Jetts Fitness and Crunch Fitness establish footholds in India and US reformer brands eye Europe. Kath Hudson rounds up the main action in franchising over the past year
Show preview: Elevate 2026
Welcome to Elevate 2026
Alliance Leisure utilised its extensive industry expertise and proven resilience to deliver Clay Cross Active, an end-to-end health and wellness facility in Derbyshire
Interview: Sarah Watts
As Alliance Leisure celebrates its 25th anniversary, its founder and CEO tells Kate Cracknell why Alliance will never build another leisure centre
HCM People: Jamie Groves
Denbighshire Leisure’s turnover has increased by 25 per cent since 2021, so the developments have paid for themselves and more
Alliance Leisure
Tel: +44 (0)1458 877558
Address: 2340/2440 The Quadrant, Aztec West, Bristol, BS324AQ, United Kingdom
Sarah Watts, CEO
Key personnel
Sarah Watts, CEO
Paul Cluett, managing director
James Foley, commercial director
Tom Fairey, development director
Paul Woodford, strategic engagement director
John Leaver, marketing & frameworks director
Julia Goddard, senior business development manager
Jonny Curley, senior business development manager
Key customers
Local Authorities
Leisure Trusts
Universities and Colleges
Plans for the next 12 months
Our company goal as we emerge from the pandemic is to stand side-by-side with partners and not just help the sector recover but truly thrive. We are constantly innovating and are currently exploring new activities, alongside best in class health, leisure and wellbeing solutions. We are committed to continuing to measure the social value created across our developments and use the National Themes Outcomes and Measures (TOMs) Framework.
Testimonial
"Over the coming years, Denbighshire Leisure will continue to work with Alliance Leisure, breaking down investment barriers to ensure communities across the UK have access to the facilities they need to live more active, health and prosperous lives."
– Jamie Groves, managing director at Denbighshire Leisure
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