press release: Les Mills UK
Zing Coach integrates Les Mills workouts to help users unlock the 'omnifitness effect'
Partnership taps into the motivational science behind Les Mills programs to help Zing Coach users maintain training consistency and accelerate progress.
Zing Coach, the leading AI-powered fitness platform, today announced a partnership with Les Mills, the global leader in group training, bringing Les Mills’ iconic group training programs directly into the Zing Coach experience.
For the first time, Zing Coach users can train with Les Mills group workouts while benefiting from Zing Coach’s adaptive AI personalization. The integration combines the motivation and structure of group training with individualized strength and conditioning plans that adjust to each person’s goals, energy levels, recovery, and available time.
Les Mills' research into Gen Z training habits has found that those who augment their gym training with home workouts manage to do 67% more workouts than gym-only exercisers (5.5 per week on average vs 3.3), highlighting how the ‘omnifitness effect’ boosts member engagement by unlocking more ways to work out.
The partnership builds on this opportunity. With 62% of Zing Coach users training in the gym, the integration is designed to support greater consistency and more efficient use of training time. Delivered through Zing Coach’s proprietary AI model, Les Mills programs become part of everyday training, helping users maintain continuity when sessions are missed or intensity needs to be adjusted.
“Our goal is to keep people motivated, engaged, and training regularly,” said Marina Nola, chief digital distribution officer at Les Mills. “By bringing Les Mills programs into Zing Coach, members get the motivation of human-led workouts and the flexibility of AI, the best of both worlds.”
“The integration of Les Mills classes changes how people train week to week,” said Anton Marchanka, CEO at Zing Coach. “Les Mills’ structured strength, conditioning, and progression-based workouts are empowered by Zing`s AI model, making them available in flexible formats that fit busy schedules, whether users train at home, in the gym, or alongside live classes, so consistency feels achievable instead of overwhelming.”
Together, Zing Coach and Les Mills aim to turn the excitement of group training into lasting habits, helping more people fall in love with movement and stay active over the long term.
There’s a huge opportunity to engage with Generation Active through our new innovative group training programmes and boutique offering with 'Les Mills Conquer and Ceremony', which will remove the barriers to group fitness for nearly a fifth of all members, resulting in increased participation and engagement and driving activity beyond the studio to the gym floor.
We changed the game by combining yoga and music to create the category’s biggest programme, Bodybalance – delivered in 15,000 clubs around the world and now we’re innovating once more to help club’s grab a bigger slice of the booming mind/body category and attract the next generation of club members.
We are continuing to invest in our instructors with our commitment to training and ongoing development. This includes offering instructors a multitude of platforms to learn from which recognises progression in teaching and enables instructors to achieve mastery in the art of group fitness.
In an industry as trend-driven as the fitness sector, it’s vital to keep pace with changing consumer preferences so we’re always working on the next big thing that’s going to keep our club partners ahead of the curve.
– Peter Wilkinson, national sales and marketing manager, Bannatyne Group
