press release: Les Mills UK
Nuffield Health extends strategic partnership with Les Mills to launch Innovation Collection workouts and elevate group training experience
The new, three-year agreement reinforces commitment to innovation, member engagement, and instructor development across Nuffield Health clubs.
As the fitness industry continues to evolve, innovation and member experience remain critical drivers of success. Nuffield Health and Les Mills are doubling down on these priorities with the extension of their strategic partnership for another three years. This collaboration positions both brands at the forefront of group training, delivering cutting-edge programmes and enhanced studio experiences that meet the changing needs of today’s fitness consumers.
Les Mills has announced the extension of its strategic partnership with Nuffield Health for a further three years, cementing a shared vision to lead in group training innovation. This renewed collaboration will see Nuffield Health launch Les Mills’ newest suite of programmes such as Bodypump Heavy, Les Mills Yoga, and Les Mills Shapes known as the Innovation Collection and designed to deliver science-backed workouts that offer flexibility and variety for members and Instructors alike.
The partnership is doubling down on group training and aims to grow attendance, attract new member demographics, and expand Nuffield Health’s team of certified Instructors. By investing in team training and introducing the latest workouts, Les Mills will support Nuffield Health in elevating the studio experience and supporting long-term member retention.
Les Mills will provide a full-service approach as part of this partnership, including:
- Development of internal performance dashboards
- Inclusive Instructor training to support delivery and launch of new programmes.
- Group Fitness Management education pathway.
- High-impact launch events supported by Les Mills Trainers and Presenters
The rollout begins with Bodypump Heavy, a major launch inviting all clubs to participate. Additionally, a 22-club cohort will introduce Les Mills Yoga, with further expansions already planned.
Charlton Clarke, Les Mills UK, Customer Experience Director, said "Our extended partnership with Nuffield Health reflects a shared commitment to innovation and excellence in group training. Together, we’re creating experiences that inspire members and empower instructors."
Joanna Seldon, Nuffield Health, Fitness Innovation Director, said "We’re proud of the strong partnership we have built with Les Mills, which has helped us deliver innovative fitness experiences to our members. As we move into the next phase of our collaboration, we’re excited to further enhance the members’ experience and continue building exceptional group training to our clubs.”
BODYPUMP HEAVY™ is a trademark
There’s a huge opportunity to engage with Generation Active through our new innovative group training programmes and boutique offering with 'Les Mills Conquer and Ceremony', which will remove the barriers to group fitness for nearly a fifth of all members, resulting in increased participation and engagement and driving activity beyond the studio to the gym floor.
We changed the game by combining yoga and music to create the category’s biggest programme, Bodybalance – delivered in 15,000 clubs around the world and now we’re innovating once more to help club’s grab a bigger slice of the booming mind/body category and attract the next generation of club members.
We are continuing to invest in our instructors with our commitment to training and ongoing development. This includes offering instructors a multitude of platforms to learn from which recognises progression in teaching and enables instructors to achieve mastery in the art of group fitness.
In an industry as trend-driven as the fitness sector, it’s vital to keep pace with changing consumer preferences so we’re always working on the next big thing that’s going to keep our club partners ahead of the curve.
– Peter Wilkinson, national sales and marketing manager, Bannatyne Group
