press release: Les Mills UK
Gold company profile | Les Mills UK
PRESS RELEASE
Les Mills and Fitness Time unveil landmark Saudi Arabia partnership
14 Jul 2022
Les Mills and Fitness Time have announced a major new partnership / Fitness Time
With more than 300,000 members and 150+ facilities across KSA & UAE, Fitness Time is the most advanced and largest health club chain in the Middle East.
From July 2022, the operator will strengthen its group exercise offering by introducing world-renowned Les Mills workouts such as BODYPUMP™, BODYCOMBAT™, and RPM™ across 151 KSA clubs. Fitness Time also plans to provide Les Mills workouts across its KSA portfolio of women’s clubs from August 2022.
The partnership brings together two leading brands with a shared mission of creating a fitter planet by motivating society to sustain healthy lifestyles. It will enable Fitness Time to consolidate its position as the market leader in the fast-growing KSA market, boasting a broad array of high-quality fitness options to motivate members.
Glen Stollery, CEO of Les Mills IMEA, said: “It’s an exciting time for fitness in the Kingdom when Les Mills as the world’s leader in group exercise joins forces with the largest health club chain in Saudi Arabia.”
“A premium group fitness offering is the backbone of success for many of the world’s most successful clubs so we can’t wait to work with Fitness Time to deliver life-changing workout experiences that will promote healthier happier lives and keep members coming back for more.”
Shadan AlSagri, Deputy COO of Fitness Time, shares: “What comes with this partnership is momentous to group fitness; as the Kingdom’s top wellness providers, Fitness Time and the world leaders in group exercises unite. We expect a promising shift in the region’s expectations in fitness.”
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Les Mills UK
Tel: 0207 264 0200
Email: [email protected]
Address:
We Work, 1 Poultry ,
London,
EC2R 8EJ,
United Kingdom
Martin Franklin, Les Mills CEO, Europe
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Key personnel
Martin Franklin, Les Mills CEO, Europe
Key customers
Les Mills works with a wide range of clubs and facilities across the UK and Ireland, from the independent sector, local authorities, universities, corporate wellness providers, budget and boutiques.
Plans for the next 12 months
Les Mills will continue to be focused on
supporting all club partners with live
group fitness and digital experiences.
There’s a huge opportunity to engage with Generation Active through our new innovative group training programmes and boutique offering with 'Les Mills Conquer and Ceremony', which will remove the barriers to group fitness for nearly a fifth of all members, resulting in increased participation and engagement and driving activity beyond the studio to the gym floor.
We changed the game by combining yoga and music to create the category’s biggest programme, Bodybalance – delivered in 15,000 clubs around the world and now we’re innovating once more to help club’s grab a bigger slice of the booming mind/body category and attract the next generation of club members.
We are continuing to invest in our instructors with our commitment to training and ongoing development. This includes offering instructors a multitude of platforms to learn from which recognises progression in teaching and enables instructors to achieve mastery in the art of group fitness.
In an industry as trend-driven as the fitness sector, it’s vital to keep pace with changing consumer preferences so we’re always working on the next big thing that’s going to keep our club partners ahead of the curve.
There’s a huge opportunity to engage with Generation Active through our new innovative group training programmes and boutique offering with 'Les Mills Conquer and Ceremony', which will remove the barriers to group fitness for nearly a fifth of all members, resulting in increased participation and engagement and driving activity beyond the studio to the gym floor.
We changed the game by combining yoga and music to create the category’s biggest programme, Bodybalance – delivered in 15,000 clubs around the world and now we’re innovating once more to help club’s grab a bigger slice of the booming mind/body category and attract the next generation of club members.
We are continuing to invest in our instructors with our commitment to training and ongoing development. This includes offering instructors a multitude of platforms to learn from which recognises progression in teaching and enables instructors to achieve mastery in the art of group fitness.
In an industry as trend-driven as the fitness sector, it’s vital to keep pace with changing consumer preferences so we’re always working on the next big thing that’s going to keep our club partners ahead of the curve.
Testimonial
“Member feedback [on Les Mills On Demand] has been phenomenal both from regular group exercisers, but also from those that have never done it before, giving them the confidence to come and try a live class when we re-open.”
– Peter Wilkinson, national sales and marketing manager, Bannatyne Group
– Peter Wilkinson, national sales and marketing manager, Bannatyne Group
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