press release: Pulse Fitness
Pulse Fitness powers innovative ‘Xpress’ gym concept at Zurich Train Station
Pulse Fitness has supported the launch of a groundbreaking new gym concept at Zurich’s main train station, delivering a compact yet highly effective strength training solution for busy commuters.
Developed by Swiss fitness provider and Pulse Fitness partner, Update Fitness, the “Xpress” format is designed to remove the traditional barriers to exercise by enabling users to train quickly and efficiently, without the need to change clothes, shower or schedule extended time slots.
Located in one of Switzerland’s busiest transport hubs, the pop-up facility maximises a small footprint while still offering a comprehensive strength training experience. Equipped with Pulse Fitness equipment, the space supports a wide range of exercises, allowing users to complete effective workouts in a time-efficient manner.
The concept has been specifically designed to appeal to time-pressed individuals, particularly working professionals, who may otherwise struggle to incorporate fitness into their daily routines. By eliminating common obstacles such as packing gym bags and planning around workouts, “Xpress” makes strength training more accessible and convenient.
Despite its compact size, the facility caters to users of all fitness levels, from beginners to experienced gym-goers. The flexible setup ensures that each user can engage in safe, effective training tailored to their needs.
David Taylor, Global Business Development Manager at Pulse Fitness, says: “Projects like Xpress demonstrate how fitness is evolving to meet the demands of modern lifestyles. By combining intelligent equipment design with compact, high-traffic environments, operators can remove traditional barriers to exercise and make strength training more accessible than ever.”
Sam-Maximilian Wibawa, Project Manager at Update Fitness, says: “This training format eliminates what experience has shown to be the biggest hurdle to exercising: the organisational effort surrounding the workout. Xpress offers a practical solution for anyone who doesn’t want to neglect their physical fitness despite a busy schedule.”
The Zurich installation is operating as a one-month pop-up, with plans to expand the concept to other high-traffic locations, including Basel, as well as integration into workplace environments. The first corporate installation is scheduled for launch in Oberbüren in partnership with Fust.
Pulse Fitness continues to deliver premium, British-manufactured equipment to forward-thinking operators worldwide, supporting innovative concepts that redefine how and where people train.
To get in contact, you can reach out here: www.pulsefitness.com
Richard Sheen, commercial sales director
This year, we are proud to be launching TRAKK 2.0 – an enhanced, web-based evolution of our digital ecosystem. Designed to meet the growing demand for intelligent, data-driven solutions, TRAKK 2.0 offers seamless access to real-time insights across any device, empowering operators, personal trainers and members to optimise performance and engagement like never before.
Alongside this digital advancement, Pulse Fitness is continuing to champion accessibility with the ongoing development of our Inclusive Line. In partnership with two-time Paralympian Ian Marsden, we are committed to driving change across the fitness industry by encouraging operators to adopt a more inclusive mindset and incorporate accessible equipment into their facilities.
Through collaboration, innovation and education, we aim to break down barriers and help make fitness spaces welcoming for all.
– Rob Beale, fitness director, Third Space
