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press release: Serco Leisure
Serco Leisure wins twice at ukactive awards
30 Oct 2023
Bangor Aurora’s Elaine Hutton and Gavin Short from the Rebecca Adlington Leisure Centre / Serco
Serco Leisure had six centres/individuals shortlisted this year, with representatives in the Club/Centre of the Year, Physical Activity Hero of the Year, Outstanding Leadership for Managing Director, Simon Lane, plus the aforementioned Equality, Diversity & Inclusion category.
Simon Lane, Serco’s Managing Director for Leisure & Micromobility said: “For Serco Leisure to win two awards and come so close in a third category from just six finalists is a tremendous achievement for the business at what is the sector’s premier awards event.
“Congratulations to the Facility Manager, Gavin Short and the Rebecca Adlington Leisure Centre in Mansfield on their win - Club/Centre of the Year (Midlands), and a huge well done to Bangor Aurora’s Elaine Hutton, who won in the hottest contested category of the night - Physical Activity Hero of the Year.
“Ladywood Leisure Centre won the Equality, Diversity & Inclusion in 2022, but were pipped at the post this year, coming away with Highly Commended from the judges. Well done to Dawn Page and her team on a second finals night appearance in succession.
“I would also like to congratulate our other finalists – Birmingham’s Northfield Leisure Centre and Oak Tree Leisure Centre in Mansfield. Oak Tree’s shortlisting in 2023 marks an incredible run for the facility, as they have now made the final at the last five ukactive awards events.”
The ukactive awards recognise excellence in the physical activity sector. This year they were staged at the Royal Armouries conference venue in Leeds.
More press releases and updates from Serco Leisure:
Following a competitive procurement process, Serco Leisure and its operating partner, More
Leisure Community Trust (MLCT), have been appointed to operate five leisure facilities on
behalf of Oxford City Council from 30th March 2024.
Bisham Abbey and Lilleshall, the Sport England National Sports Centres managed by Serco
Leisure, have come out top across the leisure sector in assessments carried out in December
by Hospitality Assured.
Following a competitive tendering process, Serco Leisure and its operating partner in the
region, More Leisure Community Trust (MCLT) have been awarded a five-year contract by
Buckinghamshire Council to operate five centres, starting April 1st 2024.
Serco Leisure has won Water Leisure Operator of the Year at the UK Pool & Spa Awards, the fifth
time they have achieved this accolade in the past six years.
Three national sports centres operated by Serco Leisure have earned Elite Training Centre
(ETC) accreditation from UK Sport, the organisation responsible for the strategic investment
of Government and National Lottery funding into Olympic and Paralympic sport and major
events.
Serco Leisure: news from HCMmag.com and FitTechGlobal.com
UKRI (UK Research and Innovation) is backing research to investigate the
lack of older adults accessing facilities for exercise and the barriers they face.
Following a competitive tendering process, Serco Leisure and its partner More Leisure
Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District
Council to operate three centres in the town, starting 1 May 2022.
Serco Leisure
Tel: +44 0116 240 7500
Email: [email protected]
Address:
Lancer House,
38 Scudamore Road,
Leicester,
Leicestershire,
LE3 1UB,
United Kingdom
Simon Lane, Managing Director
Serco Leisure video gallery:
Key personnel
Simon Lane, Managing Director
Steve Nelson, Operations Director
Sally Kurton, Commercial Director
Steve Lawrence, Operations Director
Leigh Brooks, Marketing Director
Warren Higgins, Business Development Director
Steve Nelson, Operations Director
Sally Kurton, Commercial Director
Steve Lawrence, Operations Director
Leigh Brooks, Marketing Director
Warren Higgins, Business Development Director
Key customers
Sport England
WheelPower
Local authorities
WheelPower
Local authorities
Plans for the next 12 months
2022 was a record-breaking 12 months for Serco Leisure, as we celebrated a set of sales figures at year-end that even our most optimistic forecasts hadn’t predicted.
2023 will see us consolidating those gains, while looking to improve our overall customer offering via the introduction of a new Single-Customer-View CRM system. When this launches later in the year, it will allow us to provide customers with a journey that goes far beyond their leisure centre visit and will instead marry up their in-centre experience with engaging digital touch-points and supportive human interventions.
2023 will see us consolidating those gains, while looking to improve our overall customer offering via the introduction of a new Single-Customer-View CRM system. When this launches later in the year, it will allow us to provide customers with a journey that goes far beyond their leisure centre visit and will instead marry up their in-centre experience with engaging digital touch-points and supportive human interventions.
Testimonial
"We have enjoyed a fantastic partnership with Serco Leisure since the contract was awarded in 2015. They manage nine facilities on our behalf and together we have opened four new facilities: Stechford, Northfield, Erdington and Ladywood, two of which won prestigious ukactive awards, highlighting the quality of these new builds.
"The knowledge, expertise and experience Serco bring is first class. In the post-COVID era, we’re confident they are the operator who will provide the level of service, variety of activity and the inclusive welcome the people of Birmingham deserve."
– Dave Wagg, Head of Sport & Development, Birmingham City Council
"The knowledge, expertise and experience Serco bring is first class. In the post-COVID era, we’re confident they are the operator who will provide the level of service, variety of activity and the inclusive welcome the people of Birmingham deserve."
– Dave Wagg, Head of Sport & Development, Birmingham City Council
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