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press release: Serco Leisure

Three Serco Leisure-managed facilities earn Elite Training Centre status from UK Sport

23 Nov 2023
Steve Nelson (Serco Leisure) Kevin Burton Head of National Centres (Sport England), James Ewart,(Serco Leisure), Steve Welsh, Strategic Lead, Place Development (Sport England) / Serco Leisure
Three national sports centres operated by Serco Leisure have earned Elite Training Centre (ETC) accreditation from UK Sport, the organisation responsible for the strategic investment of Government and National Lottery funding into Olympic and Paralympic sport and major events.

To earn this status, Bisham Abbey, Lilleshall and Nottingham’s National Water Sports Centre have demonstrated that they are providing elite facilities and equipment, staff, and overall organisational culture – with a clear commitment to continuous improvement.

The three Serco Leisure-operated centres are part of a group of eight initial locations to be granted ETC status, each of which has been assessed against an excellence framework built around eight guiding principles:

• Sustainability and Equality, Diversity & Inclusion
• Partnerships
• Facilities and equipment
• Access
• People development
• Performance lifestyle
• Science and Medicine
• Quality

Steve Nelson, Serco Leisure’s Operations Director for national sports centres said: “Elite athletes expect an elite level of support from the behind-the-scenes teams who operate their training venues, and I am proud to say that is exactly what our people at each of these prestigious centres deliver.”

“We’re delighted that Serco Leisure’s ongoing support for Olympic and Paralympic sportsmen and women has been recognised with this prestigious accreditation.”

Dr Kate Baker, Director of Performance at UK Sport, said: “Our ETC hosts provide the essential daily training environments for our Olympic and Paralympic athletes. The ETC accreditation framework reflects the excellence of their support and our confidence that they will continue to empower athletes’ sustainable high performance.”

The other five organisations selected by UK Sport to become ETCs are:

• Loughborough University
• Manchester City Council
• Milton Keynes National Badminton Centre
• Sheffield City Council
• University of Bath
More press releases and updates from Serco Leisure:
Following a competitive tendering process, Serco Leisure and its operating partner in the region, More Leisure Community Trust (MCLT) have been awarded a five-year contract by Buckinghamshire Council to operate five centres, starting April 1st 2024.
Serco Leisure has won Water Leisure Operator of the Year at the UK Pool & Spa Awards, the fifth time they have achieved this accolade in the past six years.
Serco Leisure is celebrating a successful ukactive awards 2023, having picked up two prizes, plus a runners-up spot in the Equality, Diversity & Inclusion category for Birmingham’s Ladywood Leisure Centre.
Serco’s leisure business has been awarded a five-year extension on its contract to operate three facilities in the Ards and North Down area of Northern Ireland.
Bisham Abbey and Lilleshall, the national sports centres operated by Serco Leisure on behalf of Sport England have retained leisure industry benchmarking scheme Quest’s highest accreditation, Stretch – Outstanding, making it four assessment cycles in succession that both facilities have achieved this ranking.
Serco Leisure: news from HCMmag.com and FitTechGlobal.com
UKRI (UK Research and Innovation) is backing research to investigate the lack of older adults accessing facilities for exercise and the barriers they face.
Serco Leisure
Tel: +44 0116 240 7500
Address: Lancer House, 38 Scudamore Road, Leicester, Leicestershire, LE3 1UB, United Kingdom
Simon Lane, Managing Director
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Serco press release: Three Serco Leisure-managed facilities earn Elite Training Centre status from UK Sport
Three national sports centres operated by Serco Leisure have earned Elite Training Centre (ETC) accreditation from UK Sport, the organisation responsible for the strategic investment of Government and National Lottery funding into Olympic and Paralympic sport and major events.
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press release: Serco Leisure

Three Serco Leisure-managed facilities earn Elite Training Centre status from UK Sport

23 Nov 2023
Steve Nelson (Serco Leisure) Kevin Burton Head of National Centres (Sport England), James Ewart,(Serco Leisure), Steve Welsh, Strategic Lead, Place Development (Sport England) / Serco Leisure
Three national sports centres operated by Serco Leisure have earned Elite Training Centre (ETC) accreditation from UK Sport, the organisation responsible for the strategic investment of Government and National Lottery funding into Olympic and Paralympic sport and major events.

To earn this status, Bisham Abbey, Lilleshall and Nottingham’s National Water Sports Centre have demonstrated that they are providing elite facilities and equipment, staff, and overall organisational culture – with a clear commitment to continuous improvement.

The three Serco Leisure-operated centres are part of a group of eight initial locations to be granted ETC status, each of which has been assessed against an excellence framework built around eight guiding principles:

• Sustainability and Equality, Diversity & Inclusion
• Partnerships
• Facilities and equipment
• Access
• People development
• Performance lifestyle
• Science and Medicine
• Quality

Steve Nelson, Serco Leisure’s Operations Director for national sports centres said: “Elite athletes expect an elite level of support from the behind-the-scenes teams who operate their training venues, and I am proud to say that is exactly what our people at each of these prestigious centres deliver.”

“We’re delighted that Serco Leisure’s ongoing support for Olympic and Paralympic sportsmen and women has been recognised with this prestigious accreditation.”

Dr Kate Baker, Director of Performance at UK Sport, said: “Our ETC hosts provide the essential daily training environments for our Olympic and Paralympic athletes. The ETC accreditation framework reflects the excellence of their support and our confidence that they will continue to empower athletes’ sustainable high performance.”

The other five organisations selected by UK Sport to become ETCs are:

• Loughborough University
• Manchester City Council
• Milton Keynes National Badminton Centre
• Sheffield City Council
• University of Bath
More press releases and updates from Serco Leisure:
Following a competitive tendering process, Serco Leisure and its operating partner in the region, More Leisure Community Trust (MCLT) have been awarded a five-year contract by Buckinghamshire Council to operate five centres, starting April 1st 2024.
Serco Leisure has won Water Leisure Operator of the Year at the UK Pool & Spa Awards, the fifth time they have achieved this accolade in the past six years.
Serco Leisure is celebrating a successful ukactive awards 2023, having picked up two prizes, plus a runners-up spot in the Equality, Diversity & Inclusion category for Birmingham’s Ladywood Leisure Centre.
Serco’s leisure business has been awarded a five-year extension on its contract to operate three facilities in the Ards and North Down area of Northern Ireland.
Bisham Abbey and Lilleshall, the national sports centres operated by Serco Leisure on behalf of Sport England have retained leisure industry benchmarking scheme Quest’s highest accreditation, Stretch – Outstanding, making it four assessment cycles in succession that both facilities have achieved this ranking.
Serco Leisure: news from HCMmag.com and FitTechGlobal.com
UKRI (UK Research and Innovation) is backing research to investigate the lack of older adults accessing facilities for exercise and the barriers they face.
Serco Leisure
Tel: +44 0116 240 7500
Address: Lancer House, 38 Scudamore Road, Leicester, Leicestershire, LE3 1UB, United Kingdom
Simon Lane, Managing Director
Serco Leisure video gallery:
Key personnel
Simon Lane, Managing Director
Steve Nelson, Operations Director
Sally Kurton, Commercial Director
Steve Lawrence, Operations Director
Leigh Brooks, Marketing Director
Warren Higgins, Business Development Director
Key customers
Sport England
WheelPower
Local authorities
Plans for the next 12 months
2022 was a record-breaking 12 months for Serco Leisure, as we celebrated a set of sales figures at year-end that even our most optimistic forecasts hadn’t predicted.

2023 will see us consolidating those gains, while looking to improve our overall customer offering via the introduction of a new Single-Customer-View CRM system. When this launches later in the year, it will allow us to provide customers with a journey that goes far beyond their leisure centre visit and will instead marry up their in-centre experience with engaging digital touch-points and supportive human interventions.
Testimonial
"We have enjoyed a fantastic partnership with Serco Leisure since the contract was awarded in 2015. They manage nine facilities on our behalf and together we have opened four new facilities: Stechford, Northfield, Erdington and Ladywood, two of which won prestigious ukactive awards, highlighting the quality of these new builds.

"The knowledge, expertise and experience Serco bring is first class. In the post-COVID era, we’re confident they are the operator who will provide the level of service, variety of activity and the inclusive welcome the people of Birmingham deserve."
– Dave Wagg, Head of Sport & Development, Birmingham City Council
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