Physical has announced the appointment of Aimee Stokes as key account manager, further growing its commercial fitness team as it eyes continued growth in this sector.

Stokes joins Physical from Core Health & Fitness, where she was employed for nine years – first as regional account manager for the south-east of England, more recently as national account manager responsible for the sale of commercial health and fitness equipment to key accounts.

Previous roles at the Amateur Swimming Association, the Inclusive Fitness Initiative (IFI) and Fitness First – as well as a degree in Sports Management and Leadership – ensure Stokes takes on her new role at Physical with a wide-ranging understanding of the sector.

“Aimee’s wealth of experience will be hugely valuable as Physical takes its support of the commercial fitness sector up yet another level,” confirms managing director John Halls.

“Her customer service, support and care skills are exceptional,” adds Physical sales and marketing director James Anderson. “Aimee has a proven track record of nurturing strong relationships, working in genuine partnership with customers. Her trusted advice and recommendations ensure facilities are developed in a way that enhances the end customer experience, as well as supporting operators’ growth plans.

“She is a natural fit for Physical, where we pride ourselves on our consistently high levels of customer service and our personal touch. We’re delighted to welcome Aimee to our team.”

Stokes says: “Physical has always been a trusted name in the commercial fitness space, but its growth over recent years and the maturity that’s now evident in its product range have made it even more of a go-to brand.

“I’m excited to join a company that really can provide everything a health club needs to create compelling training experiences, and very much look forward to working with customers – new and old – to exceed their expectations and those of their customers.”