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FITNESS, HEALTH, WELLNESS

features

Sponsored: Physical Co

Physical’s new RBX Rubber Pump Set incorporates user-centric functionality for an enhanced experience, says James Anderson

Published in Health Club Management 2023 issue 4
The RBX Rubber Pump Set was designed based on user feedback / Photo: Physical Company
The RBX Rubber Pump Set was designed based on user feedback / Photo: Physical Company

“If you’re going to redesign a best-selling product, you have to do it in a very considered way,” says Physical’s sales and marketing director, James Anderson.

“You have to be sure you’re not over-complicating things or bringing in change for change’s sake and you have to base all tweaks on customer feedback, so each refinement enhances product use without detracting from an experience that people are already enjoying.

“This is what I can confidently say we’ve achieved with the launch of our new RBX Rubber Pump Set – one of many fantastic new products in the 2023-24 Physical catalogue,” he adds.

The new set comes in a black, grey and teal colour palette, meeting customer requests for equipment that blends more subtly with their own colour schemes.

Other key feedback informing the new design related to plate shape and grip.

Designed to meet customer needs
“We had a lot of requests for flattened edges on the new discs to stop bars rolling away in class, but other customers said they wanted round discs for exercises such as ab roll-outs,” says Anderson. “We’ve delivered the best of both worlds: our 5kg and 2.5kg plates have flattened edges to prevent rolling and provide stability in floor-based exercises; our smaller 1.25kg plates are circular.”

10kg plates can be purchased separately and feature anti-roll edges.

Other feedback related to the enhanced use of plates as hand-held weights when used off the bar.

Previously manufactured with three grip holes, the new RBX plates have just two – one each side – for a perfect horizontal grip when doing ‘steering wheel’ exercises and an easier hold when used for things such as overhead tricep extensions.

The durable virgin rubber plates also have a textured surface and three grip positions – double-handed, single-handed and over the centre – thanks to grip texture on the inside and outside of handles. This enables a wide range of exercises that would normally require dumbbells or kettlebells.

The set includes a 1,400mm, 2.5kg premium bar with 50kg max loading, plus two x black 5kg plates, two x grey 2.5kg plates, two x teal 1.25kg plates and snap-lock collars as standard.

www.physicalcompany.co.uk

"Each refinement enhances product use without detracting from an experience that people are already enjoying," – James Anderson, sales and marketing director, Physical
The set includes rounded and anti-roll plates / Photo: GLL
The set includes rounded and anti-roll plates / Photo: GLL
The Rubber Pump Set is from the Physical 2023-24 catalogue
The Rubber Pump Set is from the Physical 2023-24 catalogue
https://www.leisureopportunities.co.uk/images/2023/787939_280821.jpg
Physical’s new RBX Rubber Pump Set incorporates user-centric functionality for an enhanced experience, says James Anderson
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features

Sponsored: Physical Co

Physical’s new RBX Rubber Pump Set incorporates user-centric functionality for an enhanced experience, says James Anderson

Published in Health Club Management 2023 issue 4
The RBX Rubber Pump Set was designed based on user feedback / Photo: Physical Company
The RBX Rubber Pump Set was designed based on user feedback / Photo: Physical Company

“If you’re going to redesign a best-selling product, you have to do it in a very considered way,” says Physical’s sales and marketing director, James Anderson.

“You have to be sure you’re not over-complicating things or bringing in change for change’s sake and you have to base all tweaks on customer feedback, so each refinement enhances product use without detracting from an experience that people are already enjoying.

“This is what I can confidently say we’ve achieved with the launch of our new RBX Rubber Pump Set – one of many fantastic new products in the 2023-24 Physical catalogue,” he adds.

The new set comes in a black, grey and teal colour palette, meeting customer requests for equipment that blends more subtly with their own colour schemes.

Other key feedback informing the new design related to plate shape and grip.

Designed to meet customer needs
“We had a lot of requests for flattened edges on the new discs to stop bars rolling away in class, but other customers said they wanted round discs for exercises such as ab roll-outs,” says Anderson. “We’ve delivered the best of both worlds: our 5kg and 2.5kg plates have flattened edges to prevent rolling and provide stability in floor-based exercises; our smaller 1.25kg plates are circular.”

10kg plates can be purchased separately and feature anti-roll edges.

Other feedback related to the enhanced use of plates as hand-held weights when used off the bar.

Previously manufactured with three grip holes, the new RBX plates have just two – one each side – for a perfect horizontal grip when doing ‘steering wheel’ exercises and an easier hold when used for things such as overhead tricep extensions.

The durable virgin rubber plates also have a textured surface and three grip positions – double-handed, single-handed and over the centre – thanks to grip texture on the inside and outside of handles. This enables a wide range of exercises that would normally require dumbbells or kettlebells.

The set includes a 1,400mm, 2.5kg premium bar with 50kg max loading, plus two x black 5kg plates, two x grey 2.5kg plates, two x teal 1.25kg plates and snap-lock collars as standard.

www.physicalcompany.co.uk

"Each refinement enhances product use without detracting from an experience that people are already enjoying," – James Anderson, sales and marketing director, Physical
The set includes rounded and anti-roll plates / Photo: GLL
The set includes rounded and anti-roll plates / Photo: GLL
The Rubber Pump Set is from the Physical 2023-24 catalogue
The Rubber Pump Set is from the Physical 2023-24 catalogue
https://www.leisureopportunities.co.uk/images/2023/787939_280821.jpg
Physical’s new RBX Rubber Pump Set incorporates user-centric functionality for an enhanced experience, says James Anderson
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Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors.
Featured supplier news
Featured supplier news: Phil Heath, 7x Mr Olympia, shares machine-only leg workout routine
Phil Heath, professional athlete, bodybuilder and 7x Mr. Olympia, has fielded a lot of questions about bodybuilding without machines. Should bodybuilders be limited to just free weights? Why?
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Company profile: Everyone Active
Everyone Active's aim is to get communities active, engaged and entertained through our wide-ranging activities ...
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Company profile: SIBEC
Sibec EMEA is the Fitness Industry’s premier one-to-one event will be hosted at Fairmont Monte ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
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Innerva press release: Charity launches community wellbeing space to address health disparities in Birmingham
A charity dedicated to narrowing the gender and ethnic diversity gap in physical activity has launched a community wellbeing space aimed at extending the lives of people with some of the UK’s poorest health outcomes.
Featured press releases
Greenwich Leisure Limited press release: Oasis Beach Pool invites Bedfordians to 'Totally Tropical Beach Party' Tuesday 28 May
Oasis Beach Pool, in Bedford, officially re-opens Tuesday 28 May with a celebration for the local community.
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Salt therapy products
Himalayan Source: Salt therapy products
Lockers
Crown Sports Lockers: Lockers
Cryotherapy
Art of Cryo: Cryotherapy
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
TechnoAlpin SpA: Snowroom
Property & Tenders
Loughton, IG10
Knight Frank
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Grantham, Leicestershire
Belvoir Castle
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Diary dates
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Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
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Worldwide, Various,
Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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