press release: Orbit4
Gold company profile | Orbit4
PRESS RELEASE
Gyms celebrate Orbit4 fitness challenge success
22 Apr 2025
Gyms celebrate Orbit4 fitness challenge success / Orbit4
The A-Z Fitness Challenge kicked off at the mighty V1be in Manchester, last April, with an action-packed Adrenal1ne class. With many amazing sessions in between, the challenge concluded on March 28th, 2025, at Cross-training Clitheroe with an intense DEKA session.
This nationwide (and international!) fitness adventure involved a diverse range of venues, including independent gyms, hotel gyms, private chains, and local authority Trusts. The initiative saw participants from all walks of life come together to champion fitness and well-being across the UK and beyond.
A Journey of Dedication and Passion
Daniel, founder of Orbit4, expressed his gratitude for everyone who helped make this monumental challenge possible: "A huge thanks to all those who supported the challenge - whether by taking part, hosting, or facilitating in any way. We’re deeply passionate about the fitness industry and the work we do to get the nation moving. It’s been a privilege to showcase the collective efforts of this incredible sector”. “A special thanks goes to Kev Forester, Orbit4 UK Business Development Manager who created the challenge and put so much energy behind the initiative”.
The Orbit4 team has certainly worked hard for this achievement, with a few aching bodies along the way, but the experience has been one of camaraderie and determination.
Industry Leaders Weigh In
The A-Z Fitness Challenge wouldn’t have been possible without the support and collaboration of fitness industry leaders across the UK. Here’s what some of them had to say about the initiative:
Andy Gill, Ethics Leisure: "The Ethics Leisure team were proud to support the fantastic A-Z Fitness initiative by Orbit4, and it was a huge success with an outstanding turnout! We had an amazing time delivering our world-famous Total Gym Super Circuit workout. The teams from Brio, Orbit4, partners, and all participants were incredible. Our team put everyone through their paces, and they all completed the challenge brilliantly. Thank you for having us—we look forward to working with you again in the future!"
Tanya Hall, EGYM, said: "It was great for EGYM to be featured in Orbit4's A-Z challenge, and we loved hosting Kev at Blackpool's Moorpark Leisure Centre. The challenge was an excellent way to showcase the many different ways people can train for better health."
Josh Costello, JD Gyms, said: "Thanks a ton for choosing JD Gyms for the Orbit4 A-Z Fitness Challenge! It was amazing having you join our Bootcamp class in the new Hybrid Functional Zone at our flagship Wigan site. Kev and the JD Gyms team were put through their paces, making full use of the new kit we have on offer."
Simon Kilby, Third Space, said: “We were delighted to support Orbit 4 in their A-Z challenge. We welcomed Kev and Steve to our Clapham Junction club. Not only that, yet we managed to squeeze the Gents to attend a ‘Lift’ class with Will. We hope you had a blast!”
Global Fitness with Local Impact
Not only did the challenge span the length and breadth of the UK, but it also took Orbit4 overseas. In October 2024, a special session was held in beautiful Sardinia as part of the W3Fit event, where fitness enthusiasts gathered to celebrate health and wellness in an idyllic setting.
For more information on Orbit4 and upcoming challenges, visit www.orbit4.org
More press releases and updates from Orbit4:
Orbit4 has announced the winners of its X400 Challenge, following a nationwide campaign that
brought together more than 30 teams and over 100 fitness industry professionals.
Orbit4 has successfully brought its industry-wide X400 Challenge Campaign to a close, with a
high-energy culmination event at Wyndley Leisure Centre (on Tuesday 31st March) that united
operators, suppliers and fitness professionals in a celebration of tea
Orbit4 marked the official launch of its new X400 Challenge with a dynamic, high-energy
event at Macclesfield Leisure Centre in celebration of National Fitness Day.
Orbit4, the leading digital ecosystem for the fitness and leisure industry for asset
management, is thrilled to announce the launch of its latest sector-wide initiative: The
X400 Challenge.
We're honoured to announce that the amazing team at Armah Sports Company are the latest gym
operator to adopt Orbit4.
Orbit4: featured in HCM and Fit Tech magazines
Sponsored: Orbit4 – Competitive advantage
The industry is embracing consumer-facing tech. Now it’s time to
streamline back-of-house systems with Orbit4, says Daniel Jones
Tech: Smooth operators
Creating fitness spaces customers love and keeping
them running smoothly takes savvy use of tech at
every stage of the journey, as Julie Cramer discovers
Sponsored: Orbit4
Orbit4 and GymNation have partnered to drive tech innovation
into the heart of the businesses, transforming operations
Supplier showcase: Orbit4 - Smart solutions
LiveWire Warrington is leading the way in revolutionising gym
management by integrating digital solutions to streamline
operations, reduce costs and enhance the member experience
Specifier: Asset management
How clubs manage their assets
has an impact on retention,
attrition and member satisfaction,
as well as investment and business
management, as Julie Cramer discovers
Software: Future intelligence
Tech is enabling deeper levels of personalisation to drive results for members, while making it easier for clubs to build more engaged communities, as Julie Cramer reports
Orbit4
Tel: +44 333 034 1637
Email: [email protected]
Web:
https://orbit4.org/
Address:
7 School Lane,
Hartford,
Cheshire,
CW8 1NP,
UK

Steve Ruffell, country manager, UK and Ireland

Orbit4 video gallery:
Key personnel
Daniel Jones, CEO
Steve Ruffell, country manager, UK and Ireland
Kev Forester, business development manager, UK and Ireland
Steve Ruffell, country manager, UK and Ireland
Kev Forester, business development manager, UK and Ireland
Key customers
• JD Gyms
• GymBox
• Third Space
• Anytime Fitness
• Holmes Place
• GymNation,
• B-Fit,
• Glasgow Life,
• Life Leisure,
• YourTrustRochdale,
• BwD Leisure.
• GymBox
• Third Space
• Anytime Fitness
• Holmes Place
• GymNation,
• B-Fit,
• Glasgow Life,
• Life Leisure,
• YourTrustRochdale,
• BwD Leisure.
Testimonial
“Before using Orbit4 we believed we made good financial
decisions. Now we know that using
data should be part of the process
when considering a refurbishment.
“Orbit4 technology is simple and highly effective and because managing operations and the sustainability of our business is paramount to our continued success, we take its functionality very seriously.”
– Marc Diaper, CEO, Gymbox
“Orbit4 technology is simple and highly effective and because managing operations and the sustainability of our business is paramount to our continued success, we take its functionality very seriously.”
– Marc Diaper, CEO, Gymbox
Testimonial
“Thanks to the immediate
improvements to our customers’
experiences, Orbit4 has noticeably
increased our Net Promoter Score.
The platform has greatly enhanced
our operational efficiencies”
– Rob Cunningham, director of leisure, BH Live
– Rob Cunningham, director of leisure, BH Live
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