press release: Orbit4
Gold company profile | Orbit4
PRESS RELEASE
Orbit4 launches X400 Challenge with high-energy National Fitness Day event at Macclesfield Leisure Centre
25 Sep 2025
Official launch of Orbit4's new X400 Challenge / Orbit4
Participating teams included representatives from Orbit4, ATHX, Everybody Health & Leisure, Endurance Zone, Myzone, and Deadly Dozen. Their enthusiastic involvement reflected the inclusive and energetic ethos at the core of the X400 Challenge.
The challenge format featured teams of two to four participants completing eight physically demanding rounds—ranging from farmers carries and walking lunges to bear crawls and burpee broad jumps—interspersed with running segments, covering a total distance of 3.2km.
Feedback from attendees was overwhelmingly positive. Participants praised the event for its intensity, team spirit, and sense of achievement, describing it as a “brutal but brilliant workout” and “a totally different way to test fitness.” Many also highlighted the event’s success in “bringing people together, building connections, and creating a buzz across the industry.”
Kev Forester, Business Development Manager at Orbit4, commented: “The launch of the X400 Challenge delivered exactly what we envisioned—energy, teamwork, and a true celebration of National Fitness Day. We’re thrilled to see gyms, suppliers, and fitness professionals across the UK and beyond embrace the challenge in the months ahead.”
The X400 Challenge campaign is now open for entries through 31 March 2026. Prizes include complimentary entry to an ATHX event, MyZone Switch Heart Rate Monitors, Built For Athletes Backpacks, Adidas Dropset trainers, and a £500 charity donation to each winning team’s chosen cause.
The launch event was made possible through the support of Everybody Health & Leisure and Deadly Dozen, with in-kind sponsorship from ATHX, MyZone, and Endurance Zone—underscoring the collaborative spirit at the heart of the initiative.
For more information or to register, visit orbit4.org/blog/x400 or contact [email protected].
More press releases and updates from Orbit4:
Orbit4 has announced the winners of its X400 Challenge, following a nationwide campaign that
brought together more than 30 teams and over 100 fitness industry professionals.
Orbit4 has successfully brought its industry-wide X400 Challenge Campaign to a close, with a
high-energy culmination event at Wyndley Leisure Centre (on Tuesday 31st March) that united
operators, suppliers and fitness professionals in a celebration of tea
Orbit4, the leading digital ecosystem for the fitness and leisure industry for asset
management, is thrilled to announce the launch of its latest sector-wide initiative: The
X400 Challenge.
Orbit4 successfully completes a 26-workout challenge in just 12 months, with their journey
spanning from the south-coast of Bournemouth to Perthshire, Scotland—and even to Sardinia,
Italy!
We're honoured to announce that the amazing team at Armah Sports Company are the latest gym
operator to adopt Orbit4.
Orbit4: featured in HCM and Fit Tech magazines
Sponsored: Orbit4 – Competitive advantage
The industry is embracing consumer-facing tech. Now it’s time to
streamline back-of-house systems with Orbit4, says Daniel Jones
Tech: Smooth operators
Creating fitness spaces customers love and keeping
them running smoothly takes savvy use of tech at
every stage of the journey, as Julie Cramer discovers
Sponsored: Orbit4
Orbit4 and GymNation have partnered to drive tech innovation
into the heart of the businesses, transforming operations
Supplier showcase: Orbit4 - Smart solutions
LiveWire Warrington is leading the way in revolutionising gym
management by integrating digital solutions to streamline
operations, reduce costs and enhance the member experience
Specifier: Asset management
How clubs manage their assets
has an impact on retention,
attrition and member satisfaction,
as well as investment and business
management, as Julie Cramer discovers
Software: Future intelligence
Tech is enabling deeper levels of personalisation to drive results for members, while making it easier for clubs to build more engaged communities, as Julie Cramer reports
Orbit4
Tel: +44 333 034 1637
Email: [email protected]
Web:
https://orbit4.org/
Address:
7 School Lane,
Hartford,
Cheshire,
CW8 1NP,
UK
Steve Ruffell, country manager, UK and Ireland
Orbit4 video gallery:
Key personnel
Daniel Jones, CEO
Steve Ruffell, country manager, UK and Ireland
Kev Forester, business development manager, UK and Ireland
Steve Ruffell, country manager, UK and Ireland
Kev Forester, business development manager, UK and Ireland
Key customers
• JD Gyms
• GymBox
• Third Space
• Anytime Fitness
• Holmes Place
• GymNation,
• B-Fit,
• Glasgow Life,
• Life Leisure,
• YourTrustRochdale,
• BwD Leisure.
• GymBox
• Third Space
• Anytime Fitness
• Holmes Place
• GymNation,
• B-Fit,
• Glasgow Life,
• Life Leisure,
• YourTrustRochdale,
• BwD Leisure.
Testimonial
“Before using Orbit4 we believed we made good financial
decisions. Now we know that using
data should be part of the process
when considering a refurbishment.
“Orbit4 technology is simple and highly effective and because managing operations and the sustainability of our business is paramount to our continued success, we take its functionality very seriously.”
– Marc Diaper, CEO, Gymbox
“Orbit4 technology is simple and highly effective and because managing operations and the sustainability of our business is paramount to our continued success, we take its functionality very seriously.”
– Marc Diaper, CEO, Gymbox
Testimonial
“Thanks to the immediate
improvements to our customers’
experiences, Orbit4 has noticeably
increased our Net Promoter Score.
The platform has greatly enhanced
our operational efficiencies”
– Rob Cunningham, director of leisure, BH Live
– Rob Cunningham, director of leisure, BH Live
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