press release: Gladstone Software
Gold company profile | Gladstone Software
PRESS RELEASE
Gladstone announces launch of digital passes and tickets to simplify access and support self-serve leisure experiences
18 Nov 2025
Digital Passes and Tickets / Gladstone Software
Launching soon across GladstoneGo and GoMobile, the update allows visitors to check in at leisure centres using a secure digital pass or ticket stored on their smartphone. Whether it’s a PAYG class, a full gym membership, or a family swim session, each digital credential is automatically linked to the user’s booking or membership, enabling frictionless, queue-free entry via QR code or NFC tap.
“When people arrive at a leisure centre, they just want to get on with their session,” said Lindsay Micklethwaite, CPO at Gladstone. “This is about removing barriers - no more queuing at reception, forgotten cards, or bottlenecks at the turnstile. It’s a cleaner, quicker experience that reflects what modern users expect.”
Key features:
• Instant access for new members: Customers who join online receive a branded digital pass for Apple or Google Wallet -no paperwork or printing required.
• Guest and PAYG tickets: Anyone booking online is issued a digital ticket, making it easy to manage family and group bookings.
• Friction-free entry: Users tap in via QR code or NFC, giving staff more time to support those who need extra help.
• Branded and configurable: Every pass or ticket is personalised with your centre’s name, logo, and colour palette to maintain a consistent brand experience.
A better experience for everyone
This feature is already generating strong interest from operators who want to simplify operations without compromising security or service quality. From single-site gyms to large council-run trusts, it’s a low-effort upgrade that can make a big impact.
Use cases include:
• David joins the gym online: He receives his membership pass within minutes and taps into the gym the very next day.
• Priya books a family swim: Each family member gets a digital ticket, so they can all head straight in - no delays at reception.
Why it matters
Digital Passes and Tickets are being developed to meet real operational needs - reducing pressure on front desks, cutting down on lost cards and fobs, and offering a smoother experience for all types of visitors. It also supports wider digital strategies around self-service, automation, and inclusion.
Gladstone will begin rolling out the new feature to Gladstone Cloud customers in the coming months. Operators can register their interest now by contacting their Account Manager or visiting www.gladstonesoftware.co.uk
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Gladstone Software
Email: [email protected]
Address:
Hithercroft Court,
Lupton Road,
Wallingford,
OX10 9BT,
United Kingdom

Steve Scales, chief executive officer

Gladstone Software video gallery:
Key personnel
Steve Scales, CEO
Stephanie Hutchings, CMO
Tom Lakeman, CRO
Lindsay Micklethwaite, CPO
Garry Adamson, COO
Mark Osborn, CTO
Stephanie Hutchings, CMO
Tom Lakeman, CRO
Lindsay Micklethwaite, CPO
Garry Adamson, COO
Mark Osborn, CTO
Key customers
• Places Leisure
• Everyone Active
• David Lloyd
• Fitness First
• 3D Leisure
• Freedom Leisure
• Active Leeds
• Falkirk Council
• Leicester City Council
• Pembrokeshire Council
• Brio Leisure
• University of Birmingham
• University of Cambridge
• University of Southampton
• Strathclyde University
• Everyone Active
• David Lloyd
• Fitness First
• 3D Leisure
• Freedom Leisure
• Active Leeds
• Falkirk Council
• Leicester City Council
• Pembrokeshire Council
• Brio Leisure
• University of Birmingham
• University of Cambridge
• University of Southampton
• Strathclyde University
Plans for the next 12 months
We’re committed to evolving with
the industry. In the coming year,
we’ll continue to enhance our
cloud platform - focusing on user
experience, innovation, and security.
Testimonial
"GladstoneGo has made it so easy for our members to book, pay, and manage their activities anytime, anywhere whilst convenient self-service is significantly improving the customer experience. The analytics tools have also given us invaluable insights into member behaviour, helping us tailor our services to what people need".
– Stuart Holden, Be Well services manager - strategy & innovation, Be Well Wigan Council
– Stuart Holden, Be Well services manager - strategy & innovation, Be Well Wigan Council
Testimonial
"After much detailed review of the market and customer experience requirement, analysis of the change required and vision of the future planning was completed, the decision to move to Gladstone was easy. We have the best provider/ product (Gladstone) to deal with the next 10 years in Ireland"
– Niall Cull, CEO, dlr Leisure
– Niall Cull, CEO, dlr Leisure
Testimonial
"We have an ongoing relationship with Gladstone. We have been searching for a solution that can move us forward in our digital journey. We chose to speak to Gladstone about this because they understand us and the way that we work. Plus, we can benefit from their industry knowledge and experience."
– Paul France, business & operations manager, One Leisure
– Paul France, business & operations manager, One Leisure
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