Gladstone’s new functionality enables university students and staff to access Gladstone Go platforms using existing Microsoft Entra credentials.

This allows students and staff to log into Go Join, Go Book, and related services using their Microsoft Entra (Azure Active Directory) credentials. This removes the need to create additional accounts or remember separate passwords, improving the user experience while maintaining robust security and compliance with institutional IT policies.

Key benefits include:

• Streamlined Access: Use of existing university logins to access leisure services.

• Operational Efficiency: Fewer password reset requests and simplified user administration for IT and support teams.

• Enhanced Security: Centralised authentication ensures compliance with organisational policies and best practice in access control.

Consumer Single Sign-On (Consumer SSO) offers particular advantages for universities, where students and staff can now access sport, fitness, and wellbeing services through the same credentials they already use for academic systems.

Lindsay Micklethwaite, Chief Product Officer of Gladstone Software, commented: “Consumer SSO is part of our commitment to improving digital accessibility and security across the leisure sector. For universities, it means easier access to sport and wellbeing services for thousands of students and staff; for operators, it means reduced admin, increased engagement, and a more secure environment.”

Implementation is straightforward for operators already using Gladstone’s staff Single Sign-On. It involves linking the Microsoft Entra tenant to Gladstone Operator, assigning relevant user groups, and mapping these to membership categories and site permissions.

Consumer SSO is now available to all Gladstone Go customers, with full implementation guidance provided in the Gladstone Knowledge Base and activation support available from the customer success team.