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press release: Everyone Active

Gold company profile | Everyone Active
PRESS RELEASE

New leisure centre service to deliver improved facilities in West Northants

19 Dec 2025
West Northants contract expanded / Everyone Active

A major new leisure service will deliver significant investment and improved facilities across West Northamptonshire, following the appointment of Everyone Active, to operate council-run centres in Northampton and Daventry for the next ten years.

Awarded after an extensive competitive procurement process, the new service will enhance local leisure provision, improve quality, and deliver better value for residents. It will come into effect on 1 April 2026, covering Daventry Leisure Centre, Daventry Sports Park, Moulton Leisure Centre, Danes Camp Leisure Centre, Mounts Baths and Lings Forum Leisure Centre.

The agreement will unlock a comprehensive programme of modernisation and refurbishment, creating high-quality, accessible and welcoming spaces that support healthier, more active lifestyles. This investment forms a key part of West Northamptonshire Council’s long-term commitment to boosting health and wellbeing, increasing participation in physical activity, and ensuring leisure facilities continue to meet local need. Towcester Centre for Leisure and Brackley Leisure Centre will continue to be operated by Legacy Leisure under an existing contract which runs until 2036.

Everyone Active - who currently operate Daventry Leisure Centre, Daventry Sports Park and Moulton Leisure Centre - will take on management of the Northampton centres from Trilogy Active, who chose not to bid for the new contract.

Among many benefits, the new service will introduce a strengthened package of social value and inclusion measures, including:

  • Discounted fees for care-experienced young people, carers and support for vulnerable groups
  • Discounted fees for Armed Forces, veterans, Emergency Services workers, students and those people over state pension age

Cllr James Petter, Deputy Leader and Cabinet Member for Local Economy, Culture and Leisure, said: “This new service represents a major investment in the future of leisure provision in West Northants. We are committed to ensuring our communities have access to modern, inspiring and inclusive facilities that support healthy, active lifestyles.

“The Council also has a duty to secure best value for taxpayers, ensuring economy, efficiency and effectiveness. With Trilogy Active’s current contract due to end in 2026, it was right to test the market through a full and lawful tender process. Everyone Active has a strong national track record, and we look forward to working with them to deliver the high-quality services our residents expect and deserve.”

The Council will now work closely with Everyone Active and Trilogy Active during a three-month mobilisation period to ensure a smooth, seamless transition for customers and staff. All leisure centres will remain open, and further updates will be provided to members, partners and users over the coming months.

Simon Fearn, Everyone Active’s regional contract manager, said: “Everyone Active has enjoyed a long-standing relationship with West Northamptonshire Council which has gone from strength to strength. We are extremely proud of this partnership and are delighted to have extended it for another 10 years.

“With six sites included in the new service, alongside significant investment, the future is bright for leisure in West Northamptonshire. Serving communities is at the heart of what we do and we are committed to providing the very best experience for local people over the next decade.”



More press releases and updates from Everyone Active:
A swimming partnership providing inclusive swimming lessons for Primary school aged children with disabilities has gone from strength to strength and is now supporting 450 children every week.
Leading leisure operator, Everyone Active has announced the appointment of three senior leaders to its board, reinforcing the organisation’s commitment to innovation, growth and operational excellence across the UK.
Award-winning leisure operator Everyone Active has partnered with Team GB sprinter and TV personality Harry Aikines-Aryeetey as its first-ever YOU+ Ambassador.
Award-winning leisure operator, Everyone Active, has partnered with four-time Paralympic gold medallist Maisie Summers-Newton MBE as its new Aquatics Ambassador.
The winners have been crowned at Everyone Active’s prestigious Champions Awards, celebrating the achievements of community groups, inspiring athletes and supportive colleagues.
Everyone Active: news from HCMmag.com and FitTechGlobal.com
Everyone Active has partnered with Team GB sprinter and TV personality, Harry Aikines- Aryeetey, who is the first ambassador of its You+ wellbeing membership.
The £30. 6 million Bedworth Physical Activity Hub is now open, replacing a centre which dated back to the 1970s.
David Bibby will retire from Everyone Active in May after leading the organisation since 2006.
Accessing medical and health support via health club memberships is seeing growing consumer demand in the UK, according to recent data from healthcare providers, HealthHero and Health Key. There is also growing demand for longevity and prevention advice.
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Everyone Active
Tel: 01455 890 508
Address: 2 Watling Drive, Sketchley Meadows , Hinckley, Leicestershire, LE10 3EY, England
Duncan Jefford, managing director
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Everyone Active press release: New leisure centre service to deliver improved facilities in West Northants
A major new leisure service will deliver significant investment and improved facilities across West Northamptonshire, following the appointment of Everyone Active, to operate council-run centres in Northampton and Daventry for the next ten years.
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press release: Everyone Active

Gold company profile | Everyone Active
PRESS RELEASE

New leisure centre service to deliver improved facilities in West Northants

19 Dec 2025
West Northants contract expanded / Everyone Active

A major new leisure service will deliver significant investment and improved facilities across West Northamptonshire, following the appointment of Everyone Active, to operate council-run centres in Northampton and Daventry for the next ten years.

Awarded after an extensive competitive procurement process, the new service will enhance local leisure provision, improve quality, and deliver better value for residents. It will come into effect on 1 April 2026, covering Daventry Leisure Centre, Daventry Sports Park, Moulton Leisure Centre, Danes Camp Leisure Centre, Mounts Baths and Lings Forum Leisure Centre.

The agreement will unlock a comprehensive programme of modernisation and refurbishment, creating high-quality, accessible and welcoming spaces that support healthier, more active lifestyles. This investment forms a key part of West Northamptonshire Council’s long-term commitment to boosting health and wellbeing, increasing participation in physical activity, and ensuring leisure facilities continue to meet local need. Towcester Centre for Leisure and Brackley Leisure Centre will continue to be operated by Legacy Leisure under an existing contract which runs until 2036.

Everyone Active - who currently operate Daventry Leisure Centre, Daventry Sports Park and Moulton Leisure Centre - will take on management of the Northampton centres from Trilogy Active, who chose not to bid for the new contract.

Among many benefits, the new service will introduce a strengthened package of social value and inclusion measures, including:

  • Discounted fees for care-experienced young people, carers and support for vulnerable groups
  • Discounted fees for Armed Forces, veterans, Emergency Services workers, students and those people over state pension age

Cllr James Petter, Deputy Leader and Cabinet Member for Local Economy, Culture and Leisure, said: “This new service represents a major investment in the future of leisure provision in West Northants. We are committed to ensuring our communities have access to modern, inspiring and inclusive facilities that support healthy, active lifestyles.

“The Council also has a duty to secure best value for taxpayers, ensuring economy, efficiency and effectiveness. With Trilogy Active’s current contract due to end in 2026, it was right to test the market through a full and lawful tender process. Everyone Active has a strong national track record, and we look forward to working with them to deliver the high-quality services our residents expect and deserve.”

The Council will now work closely with Everyone Active and Trilogy Active during a three-month mobilisation period to ensure a smooth, seamless transition for customers and staff. All leisure centres will remain open, and further updates will be provided to members, partners and users over the coming months.

Simon Fearn, Everyone Active’s regional contract manager, said: “Everyone Active has enjoyed a long-standing relationship with West Northamptonshire Council which has gone from strength to strength. We are extremely proud of this partnership and are delighted to have extended it for another 10 years.

“With six sites included in the new service, alongside significant investment, the future is bright for leisure in West Northamptonshire. Serving communities is at the heart of what we do and we are committed to providing the very best experience for local people over the next decade.”



More press releases and updates from Everyone Active:
A swimming partnership providing inclusive swimming lessons for Primary school aged children with disabilities has gone from strength to strength and is now supporting 450 children every week.
Leading leisure operator, Everyone Active has announced the appointment of three senior leaders to its board, reinforcing the organisation’s commitment to innovation, growth and operational excellence across the UK.
Award-winning leisure operator Everyone Active has partnered with Team GB sprinter and TV personality Harry Aikines-Aryeetey as its first-ever YOU+ Ambassador.
Award-winning leisure operator, Everyone Active, has partnered with four-time Paralympic gold medallist Maisie Summers-Newton MBE as its new Aquatics Ambassador.
The winners have been crowned at Everyone Active’s prestigious Champions Awards, celebrating the achievements of community groups, inspiring athletes and supportive colleagues.
Everyone Active: news from HCMmag.com and FitTechGlobal.com
Everyone Active has partnered with Team GB sprinter and TV personality, Harry Aikines- Aryeetey, who is the first ambassador of its You+ wellbeing membership.
The £30. 6 million Bedworth Physical Activity Hub is now open, replacing a centre which dated back to the 1970s.
David Bibby will retire from Everyone Active in May after leading the organisation since 2006.
Accessing medical and health support via health club memberships is seeing growing consumer demand in the UK, according to recent data from healthcare providers, HealthHero and Health Key. There is also growing demand for longevity and prevention advice.
Everyone Active: featured in HCM and Fit Tech magazines
Industry insight: Wellbeing focus
Oli Patrick gives his views on five of the big trends in the coming year, while urging the industry to keep a tight focus on the basics
Fitness Foresight: HCM Fitness trends
Kath Hudson and Liz Terry take a look at the top trends impacting the industry in 2026-27
HCM People: Jamie Clements
I experienced a blissful feeling of joy I hadn’t felt since I was a kid
Show preview: Elevate 2026
Welcome to Elevate 2026
Industry insights: The way I see it
How can the industry attract people who don’t think gyms are for them? How do we get governments on side? Are memberships too cheap? Will the recovery trend be a flash in the pan? And why is this such a great industry to work in? HCM Handbook gets the views from senior global operators
Kantar: Brand power
Liz Terry looks at which operators are most recognised by consumers, using Kantar’s latest brand insight
Everyone Active
Tel: 01455 890 508
Address: 2 Watling Drive, Sketchley Meadows , Hinckley, Leicestershire, LE10 3EY, England
Duncan Jefford, managing director
Everyone Active video gallery:
Key personnel
David Bibby, managing director
Pete Williams, business development director
Ben Beevers, group development director
Key customers
Our key customers are local authorities including district, borough, city and county councils.
Plans for the next 12 months
We now manage more than 250 sites in partnership with, or as an agent of, more than 70 local authorities. We will be working closely with each of our partners to help people get active and stay healthy. Whether it is state-of-the art gym equipment, excellent sports facilities, Swim England-accredited swimming programmes or fun activities for children, our centres will continue to offer something for the entire community to enjoy.
Testimonial
“To successfully deliver on their contract bid, clear and robust mobilisation plans were developed and presented that gave us as a council, assurance that the contract was in safe hands. SLM was proactive throughout this stage and continues to be forward-thinking and progressive in its approach with us as its client.”
– Steve Hughes, project manager, Somerset West & Taunton Council
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