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press release: Panatta Srl

Gold company profile | Panatta Srl
PROMOTION

Discover Panatta's Super Rowing Machine - a dynamic new training solution

11 Oct 2023
Panatta’s Super Rowing Machine is a precision-made machine designed for training back muscles in a range of motions.

The equipment accomodates the horizontal pulling movement of the upper limbs in a sitting position. This convergent guided trajectory effectively and evenly activates both the adductor muscles of the shoulder blades (trapezius and rhomboids) and the elbows flexors (brachialis and brachioradialis).

Compared to similar horizontal pull exercises performed with free weights or with cable machines, the Super Rowing Machine has a major advantage due to its lever system. This creates a physiological load curve in line with the strength curve developed by the target muscles.

Thanks to this set up, muscle contraction remains high and constant throughout the range of motion, maximising the effectiveness of the exercise.

The independent levers also work in a mono or bilateral way, while the multiple grips allow user to vary their working angles and therefore the stimulation of the muscle areas involved.

The grips include:

Prone, with medium/wide grip

This allows for a movement that is an almost pure abduction on a plane close to the transverse one, with the elbows nearly orthogonal to the torso. Meanwhile, the muscular work focuses on the upper back with the specific intervention of rhomboids, middle trapezium and posterior deltoids. The prone grip limits the intervention of elbow flexors (brachial biceps).

Neutral, with tight grip

This grip enables a movement which moves on a plane close to the sagittal one and becomes an almost pure extension, which increases the involvement of the great dorsal and large round. The neutral grip also allows the brachial biceps to express greater strength, for a balanced activation between the adductor and flexor muscles.

Semi-supine, with wide grip

This grip enables users to execute a movement that is still an almost pure extension on the plane close to sagittal. The semi-supine grip however places the brachial bicep in the optimal condition to express strength.

Due to adding thoracic support, Panatta has eliminated the tension of the lumbar area, while the easily moveable levers start – independent on both sides – allow for easy initial positioning on the machine with the correct setting of the joints.

Thanks to all these pros, the Super Rowing Machine combines maximum muscle efficiency with minimum joint risk.

/ Panatta
/ Panatta
More press releases and updates from Panatta Srl :
French fitness chain On Air Fitness, with 113 clubs across France and internationally (Spain, Morocco and Portugal) and more than 430,000 members, has chosen to introduce Panatta equipment — a 12-machine circuit from the premium Free Weight Special line —
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Arnold doesn’t need advertising. He never has. His personality—and the status he has earned over decades—allow him the luxury of an extraordinary simplicity. Even the simplicity of training at a trade show booth. Yes, right in the middle of the crowd. In the heart of an expo.
We are proud to announce a global partnership: Panatta, a worldwide leader in the "Made in Italy" fitness and bodybuilding equipment sector, is now the official supplier to World Gym International.
Performance and style come together in Yarishna Ayala and Lauralie Chapados, chosen by Panatta to represent the values of a brand synonymous with innovation and success.
Panatta Srl
Tel: +39 0733611824
Address: Via Madonna della Fonte 3/c , 62021 Apiro (MC), Marche , Italy
Edoardo Panatta, vice president
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press release: Panatta Srl

Gold company profile | Panatta Srl
PROMOTION

Discover Panatta's Super Rowing Machine - a dynamic new training solution

11 Oct 2023
Panatta’s Super Rowing Machine is a precision-made machine designed for training back muscles in a range of motions.

The equipment accomodates the horizontal pulling movement of the upper limbs in a sitting position. This convergent guided trajectory effectively and evenly activates both the adductor muscles of the shoulder blades (trapezius and rhomboids) and the elbows flexors (brachialis and brachioradialis).

Compared to similar horizontal pull exercises performed with free weights or with cable machines, the Super Rowing Machine has a major advantage due to its lever system. This creates a physiological load curve in line with the strength curve developed by the target muscles.

Thanks to this set up, muscle contraction remains high and constant throughout the range of motion, maximising the effectiveness of the exercise.

The independent levers also work in a mono or bilateral way, while the multiple grips allow user to vary their working angles and therefore the stimulation of the muscle areas involved.

The grips include:

Prone, with medium/wide grip

This allows for a movement that is an almost pure abduction on a plane close to the transverse one, with the elbows nearly orthogonal to the torso. Meanwhile, the muscular work focuses on the upper back with the specific intervention of rhomboids, middle trapezium and posterior deltoids. The prone grip limits the intervention of elbow flexors (brachial biceps).

Neutral, with tight grip

This grip enables a movement which moves on a plane close to the sagittal one and becomes an almost pure extension, which increases the involvement of the great dorsal and large round. The neutral grip also allows the brachial biceps to express greater strength, for a balanced activation between the adductor and flexor muscles.

Semi-supine, with wide grip

This grip enables users to execute a movement that is still an almost pure extension on the plane close to sagittal. The semi-supine grip however places the brachial bicep in the optimal condition to express strength.

Due to adding thoracic support, Panatta has eliminated the tension of the lumbar area, while the easily moveable levers start – independent on both sides – allow for easy initial positioning on the machine with the correct setting of the joints.

Thanks to all these pros, the Super Rowing Machine combines maximum muscle efficiency with minimum joint risk.

/ Panatta
/ Panatta
More press releases and updates from Panatta Srl :
French fitness chain On Air Fitness, with 113 clubs across France and internationally (Spain, Morocco and Portugal) and more than 430,000 members, has chosen to introduce Panatta equipment — a 12-machine circuit from the premium Free Weight Special line —
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Arnold doesn’t need advertising. He never has. His personality—and the status he has earned over decades—allow him the luxury of an extraordinary simplicity. Even the simplicity of training at a trade show booth. Yes, right in the middle of the crowd. In the heart of an expo.
We are proud to announce a global partnership: Panatta, a worldwide leader in the "Made in Italy" fitness and bodybuilding equipment sector, is now the official supplier to World Gym International.
Performance and style come together in Yarishna Ayala and Lauralie Chapados, chosen by Panatta to represent the values of a brand synonymous with innovation and success.
Panatta Srl
Tel: +39 0733611824
Address: Via Madonna della Fonte 3/c , 62021 Apiro (MC), Marche , Italy
Edoardo Panatta, vice president
Panatta Srl  video gallery:
Key personnel
Edoardo Panatta, Vice President
Key customers
Our key customers are B2B and we work with all the main targets in our sector (particularly independent clubs, but also leisure centres and gym chains).

We are also working in some other interesting markets, such as hotel chains, corporate fitness and home fitness.
Plans for the next 12 months
Innovation is always part of our plan. The company never stops investing and stimulating the market with 60 new products launched to the market in 2023 and the first quarter of 2024.
Testimonial
“We would recommend Panatta to anyone. The service from the very beginning is easy, honest, and flawless. The machines have improved significantly in recent years. Biomechanics are second to none, and they look fantastic. Members are loving them, and we regularly get complimented for having the Panatta kit.”
– Paul Pearson, gym owner, One Gym Fitness Chain
Testimonial
“I would recommend Panatta to any type of gym operator, big or small, the key features are the build quality, innovative machines and adjustable correct movements for all user needs. For us Panatta worked closely on the custom design and bespoke finish of the gym/equipment. The biomechanics of the machine is very high and our customers can feel the difference. It makes us stand out!”
– Rob Arnould, gym owner, Arnoulds Gym Wirral
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