Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
FITNESS, HEALTH, WELLNESS

Latest news

Xponential offloads Stride, its running-based boutique concept to focus on higher-growth markets

Xponential Fitness has divested Stride, the running boutique concept it bought in 2019
No consideration was made and CEO, Anthony Geisler, says the change won't impact 2024 numbers, as Stride only represents 1 per cent of its portfolio
Xponential has been adjusting its portfolio to optimise investment – Geisler told HCM he needs to see potential for a brand to get to 500 locations
Shaun Grove, president of Rumble Boxing will take over the Stride brand

Xponential has passed ownership of Stride Fitness – the running brand it bought in January 2019 – to Shaun Grove, president of Rumble Boxing, with no payment changing hands.

The company will trade as Stride Fitness Franchising Inc going forward, with Xponential providing handover support.

Stride was founded in 2017 by Katie Ownbey and Misa Dugally and only had one location in Pasadena at the time to joined the Xponential portfolio. It currently has 12 sites open with a focus on walk, jog run, HIIT and strength workouts.

"We're pleased to transition the Stride brand to an operator with almost a decade of experience owning and operating franchises, prior to joining Xponential," said CEO, Anthony Geisler."After considering the potential alternatives, we concluded this transaction was the best option for Xponential and the Stride brand."

As of 31 December 2023, Stride locations represented less than 1 per cent of Xponential’s portfolio and Geisler says the divestiture is not expected to materially impact the company's revenues in 2024.

Speaking to HCM in an exclusive interview towards the end of 2023, Geisler, said the company's portfolio was constantly under review to ensure it was optimising investment.

"The whole idea of a portfolio of brands is that things ebb and flow," he said... "This is the beauty of the portfolio play: we’re able to go in, buy brands and see which work very well and which don’t. We then have the ability to divest the brands that don’t work to our standard, but which may work to somebody else’s."

"We don’t have a strict timeline on how quickly a brand needs to perform," he said. "It isn’t a time bomb. But we do take a holistic look at each business: how we see the brand functioning in the US, internationally and online; the leadership and how we’ve gelled with the team; how much time and capital we’re putting into it."

Geisler hinted that Stride could be in play, saying "We continue to work on our less mainstream modalities such as dancing, rowing and running. Row House, for example, has almost 100 open studios. That’s exciting in the fitness and franchise worlds – a lot of people don’t make it to 100 open units – but then there’s a rest-of-franchise-world standard and there’s an Xponential standard. If we don’t see a path to, say, 500 open studios for each of our brands, we ask ourselves if there’s a better use of our time and our capital."

Immediately after talking to HCM, Xpotential did a deal with digital dance brand Kinrgy for the opening of brick and mortar stores, leaving Row House as the only one of the three brands namechecked to not yet get an overhaul, suggesting there may be news at some stage about changes there.

"We’re always evaluating our portfolio as a whole to ensure we have the optimal mix of brands," said Geisler. "Those brands may change over time, depending on factors such as consumer preferences, how each brand is performing and our overall strategy; as a public company, we have a duty to maximise value for shareholders and invest our time and capital wisely, while also remaining committed to our franchisees and providing them with the support they need to succeed."

Geisler told HCM the company would be unlikely to shut down a brand, saying: "Each has an IP, a customer base and studios that produce royalties. You wouldn’t just shut that down...

"We’d obviously make sure whoever we sold the brand to would step into our shoes and adequately support the franchisees," he said. "And with the value we place on strong performers and motivated entrepreneurs, if we were to make a change to our portfolio, we would look for opportunities to keep those high performers within the Xponential family."

Xponential will replace Grove as president of Rumble – he has agreed to remain in post until a successor is found.

To read more about Anthony Geisler's thinking on the development of Xponential Fitness, click click here.

To sign up for a free digital subscription to HCM, click here.

Related news

Xponential launches Club Pilates brand in London

11 Jan 2024
Xponential Fitness is bringing its Club Pilates brand to the UK, with the opening of ...

Xponential snaps up 11th brand – move into metabolic health with the acquisition of Lindora and does deal with Kinrgy dance brand

04 Dec 2023
Xponential Fitness has acquired metabolic health business, Lindora, as its eleventh brand from Solis Capital ...

Xponential opens 3,000th location – confirms plans to buy more brands

29 Nov 2023
Xponential Fitness, the largest global franchisor of boutique fitness brands, has announced the opening of ...
Xponential has passed ownership of Stride Fitness – the running brand it bought in January 2019 – to Shaun Grove, president of Rumble Boxing, with no payment changing hands.
SAR,HAF,FIT,IND,PTS,FRN
2024/THUMB352677_727162_769595.jpg
Latest News
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing ...
Latest News
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness ...
Latest News
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, ...
Latest News
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international ...
Latest News
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing ...
Latest News
The fitness sector’s pivot to active wellbeing is being discussed in a new weekly podcast, ...
Latest News
Planet Fitness has a new CEO – Colleen Keating. She will take up the position ...
Latest News
UK Active has announced details of its annual health and fitness industry awards ceremony, which ...
HCM promotional features
Sponsored
InBody logged an amazing 100,000 scans in January 2024 alone
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
HCM magazine
HCM People

Dr Jonathan Leary

Founder, Remedy Place
It was as though the whole world woke up at the same time
HCM magazine
I would say those results, along with the team’s total lack of complacency – their desire to keep improving – have been the two big highlights of my first year
HCM magazine
Egym has announced deals designed to position it for growth acceleration, as Kath Hudson reports
HCM magazine
Members are telling us they need support with their mental and spiritual health and the industry is starting to see this need. Now’s the time to fast-track our response
HCM magazine
Imposter syndrome about a promotion taught the CEO of SATS that behaving authentically is the most important part of leadership. He talks to Kath Hudson
Featured supplier news
Featured supplier news: Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Featured supplier news
Featured supplier news: Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Company profiles
Company profile: Zoom Media UK
As the original GymTV supplier, Zoom Media has a proven track record of working with ...
Company profiles
Company profile: Taylor Made Designs
Taylor Made Designs (TMD) is a ‘leisure specialist’ provider of bespoke leisure workwear, plus branded ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Power Plate UK press release: Power plate + red light therapy: life-changing ‘biostacking’
“We combine Power Plate and red light therapy in all our small group classes,” says Natt Summers, founder and owner of Accomplish Fitness in Hungerford, Berkshire.
Featured press releases
Zoom Media press release: Zoom Media expands partnership with Fitness4less
Zoom Media, the UK's leading provider of health and fitness digital media, has announced a new contract with Fitness4Less to deliver Out of Home advertising across its estate.
Directory
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Cryotherapy
Art of Cryo: Cryotherapy
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Crown Sports Lockers: Lockers
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

Latest news

Xponential offloads Stride, its running-based boutique concept to focus on higher-growth markets

Xponential Fitness has divested Stride, the running boutique concept it bought in 2019
No consideration was made and CEO, Anthony Geisler, says the change won't impact 2024 numbers, as Stride only represents 1 per cent of its portfolio
Xponential has been adjusting its portfolio to optimise investment – Geisler told HCM he needs to see potential for a brand to get to 500 locations
Shaun Grove, president of Rumble Boxing will take over the Stride brand

Xponential has passed ownership of Stride Fitness – the running brand it bought in January 2019 – to Shaun Grove, president of Rumble Boxing, with no payment changing hands.

The company will trade as Stride Fitness Franchising Inc going forward, with Xponential providing handover support.

Stride was founded in 2017 by Katie Ownbey and Misa Dugally and only had one location in Pasadena at the time to joined the Xponential portfolio. It currently has 12 sites open with a focus on walk, jog run, HIIT and strength workouts.

"We're pleased to transition the Stride brand to an operator with almost a decade of experience owning and operating franchises, prior to joining Xponential," said CEO, Anthony Geisler."After considering the potential alternatives, we concluded this transaction was the best option for Xponential and the Stride brand."

As of 31 December 2023, Stride locations represented less than 1 per cent of Xponential’s portfolio and Geisler says the divestiture is not expected to materially impact the company's revenues in 2024.

Speaking to HCM in an exclusive interview towards the end of 2023, Geisler, said the company's portfolio was constantly under review to ensure it was optimising investment.

"The whole idea of a portfolio of brands is that things ebb and flow," he said... "This is the beauty of the portfolio play: we’re able to go in, buy brands and see which work very well and which don’t. We then have the ability to divest the brands that don’t work to our standard, but which may work to somebody else’s."

"We don’t have a strict timeline on how quickly a brand needs to perform," he said. "It isn’t a time bomb. But we do take a holistic look at each business: how we see the brand functioning in the US, internationally and online; the leadership and how we’ve gelled with the team; how much time and capital we’re putting into it."

Geisler hinted that Stride could be in play, saying "We continue to work on our less mainstream modalities such as dancing, rowing and running. Row House, for example, has almost 100 open studios. That’s exciting in the fitness and franchise worlds – a lot of people don’t make it to 100 open units – but then there’s a rest-of-franchise-world standard and there’s an Xponential standard. If we don’t see a path to, say, 500 open studios for each of our brands, we ask ourselves if there’s a better use of our time and our capital."

Immediately after talking to HCM, Xpotential did a deal with digital dance brand Kinrgy for the opening of brick and mortar stores, leaving Row House as the only one of the three brands namechecked to not yet get an overhaul, suggesting there may be news at some stage about changes there.

"We’re always evaluating our portfolio as a whole to ensure we have the optimal mix of brands," said Geisler. "Those brands may change over time, depending on factors such as consumer preferences, how each brand is performing and our overall strategy; as a public company, we have a duty to maximise value for shareholders and invest our time and capital wisely, while also remaining committed to our franchisees and providing them with the support they need to succeed."

Geisler told HCM the company would be unlikely to shut down a brand, saying: "Each has an IP, a customer base and studios that produce royalties. You wouldn’t just shut that down...

"We’d obviously make sure whoever we sold the brand to would step into our shoes and adequately support the franchisees," he said. "And with the value we place on strong performers and motivated entrepreneurs, if we were to make a change to our portfolio, we would look for opportunities to keep those high performers within the Xponential family."

Xponential will replace Grove as president of Rumble – he has agreed to remain in post until a successor is found.

To read more about Anthony Geisler's thinking on the development of Xponential Fitness, click click here.

To sign up for a free digital subscription to HCM, click here.

Related news

Xponential launches Club Pilates brand in London

11 Jan 2024
Xponential Fitness is bringing its Club Pilates brand to the UK, with the opening of ...

Xponential snaps up 11th brand – move into metabolic health with the acquisition of Lindora and does deal with Kinrgy dance brand

04 Dec 2023
Xponential Fitness has acquired metabolic health business, Lindora, as its eleventh brand from Solis Capital ...

Xponential opens 3,000th location – confirms plans to buy more brands

29 Nov 2023
Xponential Fitness, the largest global franchisor of boutique fitness brands, has announced the opening of ...
Xponential has passed ownership of Stride Fitness – the running brand it bought in January 2019 – to Shaun Grove, president of Rumble Boxing, with no payment changing hands.
SAR,HAF,FIT,IND,PTS,FRN
2024/THUMB352677_727162_769595.jpg

Latest news

Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany,
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing
The fitness sector’s pivot to active wellbeing is being discussed in a new weekly podcast,
Elevate
Elevate
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets
Planet Fitness has a new CEO – Colleen Keating. She will take up the position
UK Active has announced details of its annual health and fitness industry awards ceremony, which
Social enterprise, Places Leisure, which is part of the Places for People Group, has appointed
Basic-Fit has signed up to trial Wellhub across its recently expanded Spanish network, giving access
Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into
Planet Fitness has become the subject of a hate campaign by certain groups of consumers
Questex/McLean Events (Spatec/SIBEC)
Questex/McLean Events (Spatec/SIBEC)
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry
Recovery, social wellness and longevity were talking points at PerformX recently, tipped by many speakers
Industry experts are gathering in Cologne for today's European Health & Fitness Forum (EHFF), followed
Jason Worthy has been appointed group CEO of Myzone to lead the 'next stage of
John Kersh has announced he is leaving boutique franchisor, Xponential Fitness, after eight years with
Oxygen Consulting is about to launch its first UK Padel Report, which investigates this fast-growing
Global publishing outfit, Leisure Media, has announced details of its new annual conference for decision-makers
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
Portugese footballer, Cristiano Ronaldo, has launched a health and wellness app that harmonises advice on
Disturbing new research has found BMI completely fails as an accurate measure of obesity in
1 - 20 of 12,300
HCM promotional features
Sponsored
InBody logged an amazing 100,000 scans in January 2024 alone
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
HCM magazine
HCM People

Dr Jonathan Leary

Founder, Remedy Place
It was as though the whole world woke up at the same time
HCM magazine
I would say those results, along with the team’s total lack of complacency – their desire to keep improving – have been the two big highlights of my first year
HCM magazine
Egym has announced deals designed to position it for growth acceleration, as Kath Hudson reports
HCM magazine
Members are telling us they need support with their mental and spiritual health and the industry is starting to see this need. Now’s the time to fast-track our response
HCM magazine
Imposter syndrome about a promotion taught the CEO of SATS that behaving authentically is the most important part of leadership. He talks to Kath Hudson
HCM magazine
Basic-Fit – which has been scaling rapidly across Europe –  is considering franchising to ramp up growth further afield
HCM magazine
New research has found BMI to be a highly inaccurate measure of childhood obesity, leading current thinking and policy based on it into question
HCM magazine
HCM People

Cristiano Ronaldo

Footballer and entrepreneur
Taking care of your physical and mental health is essential for a fulfilling life
HCM magazine
Will Orr has been talking to HCM about the company’s new strategy for 2024, as Kath Hudson reports
HCM magazine
You might be tempted to skip a service, but experts say it will cost you in the long run. Providers tell Steph Eaves why they their work is important to the management of assets
HCM magazine
A new study from researchers at Yale shows HIIT can reverse nerve damage caused by Parkinson’s
HCM magazine
Featured supplier news
Featured supplier news: Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Featured supplier news
Featured supplier news: Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Company profiles
Company profile: Zoom Media UK
As the original GymTV supplier, Zoom Media has a proven track record of working with ...
Company profiles
Company profile: Taylor Made Designs
Taylor Made Designs (TMD) is a ‘leisure specialist’ provider of bespoke leisure workwear, plus branded ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Power Plate UK press release: Power plate + red light therapy: life-changing ‘biostacking’
“We combine Power Plate and red light therapy in all our small group classes,” says Natt Summers, founder and owner of Accomplish Fitness in Hungerford, Berkshire.
Featured press releases
Zoom Media press release: Zoom Media expands partnership with Fitness4less
Zoom Media, the UK's leading provider of health and fitness digital media, has announced a new contract with Fitness4Less to deliver Out of Home advertising across its estate.
Directory
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Cryotherapy
Art of Cryo: Cryotherapy
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Crown Sports Lockers: Lockers
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Partner sites