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Precor UK
Precor UK
Precor UK
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Virgin Active promises fitness innovation through new Discovery Lab

Virgin Active has announced the launch of its long-awaited Discovery Lab – a creative hub made up of health and fitness experts that will drive development of products and classes.

Despite an impending takeover by South African investment firm Brait, its business as usual for the UK arm of the gym chain, which says the Discovery Lab will bring adventure and innovation from unusual places into the health club environment.

“We are incredibly focused on encouraging members to continually discover new things and find ways to stay active whatever their level of fitness,” said Clare Gambardella, European marketing director at Virgin Active.

“The Discovery Lab is a brilliant way to further bring this promise to life for our members, working with not only our own experts, but unexpected and exciting guest contributors who will help us think differently about the way we develop new products and classes.”

The Discovery Lab has been put together by Virgin Active’s head of fitness, Andy Birch, and will be led by the chain’s innovation and fitness team, including James Trevorrow (master of movement), Gillian Reeves (Groupex Guru) and Hugh Hanley (Super Trainer). The panel will then be joined by a series of independent experts and partners, working together to share knowledge, ideas and concepts.

The first output of the Discovery Lab will be the ‘Mudder Maker’ class, the result of Virgin Active’s recent tie-up with obstacle course race Tough Mudder. Starting in Virgin Active clubs this month, the 45 minute class puts participants through a circuit of 11 obstacles, designed to mimic the challenges of Tough Mudder events and improve fitness, stability, agility and strength.

Discovery Lab will also be available through Virgin Active’s digital and social media channels, offering trends, tips and advice to these communities. In addition, there will be opportunities for members to directly ask questions about their own training programmes to the Discovery Lab’s experts.

Virgin Active has announced the launch of its long-awaited Discovery Lab – a creative hub made up of health and fitness experts that will drive development of products and classes.
HAF,FIT,IND,TEC
633067_694111.jpg
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Find ways to come together and flourish. Even when you’re a group of competitors, you can make it work for everyone when you all listen with respect
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A new tracking tool, called Moving Communities, will assess the impact of the UK’s £100m National Leisure Recovery Fund, as well as evaluating the contribution public sector facilities make to their local communities, as HCM reports
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Policing the rules, even if it means losing members, will be crucial to building trust as health clubs reopen, Paul Roberts tells Kath Hudson
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New tax laws will hit the UK fitness sector in early April, changing the way freelance PTs are legally classified for income tax and national insurance, as Abi Harris reports
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Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery
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David Blitz

CEO, BlitzLake
One of the best aspects of Studio Three is our loyal membership community. Our team has really come to know our members and where they are in their wellness journey
HCM magazine
Our main investment has been our gym, which we’ve designed around the wide-ranging needs within our team: race drivers, serious amateur athletes and those who need some help getting started
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In spite of having met all government-agreed, COVID-secure operating standards, group exercise has had a rough ride during the pandemic, being closed more than gyms. HCM asks why this is and what can be done about it
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Click on a catalogue to view it online
Directory
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Precor: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
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Independent service & maintenance
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Skincare
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Property & Tenders
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Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
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16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
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18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
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04-07 Nov 2021
Exhibition Centre , Cologne, Germany
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01-07 Dec 2022
tbc, Dunedin, New Zealand
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News

Virgin Active promises fitness innovation through new Discovery Lab

Virgin Active has announced the launch of its long-awaited Discovery Lab – a creative hub made up of health and fitness experts that will drive development of products and classes.

Despite an impending takeover by South African investment firm Brait, its business as usual for the UK arm of the gym chain, which says the Discovery Lab will bring adventure and innovation from unusual places into the health club environment.

“We are incredibly focused on encouraging members to continually discover new things and find ways to stay active whatever their level of fitness,” said Clare Gambardella, European marketing director at Virgin Active.

“The Discovery Lab is a brilliant way to further bring this promise to life for our members, working with not only our own experts, but unexpected and exciting guest contributors who will help us think differently about the way we develop new products and classes.”

The Discovery Lab has been put together by Virgin Active’s head of fitness, Andy Birch, and will be led by the chain’s innovation and fitness team, including James Trevorrow (master of movement), Gillian Reeves (Groupex Guru) and Hugh Hanley (Super Trainer). The panel will then be joined by a series of independent experts and partners, working together to share knowledge, ideas and concepts.

The first output of the Discovery Lab will be the ‘Mudder Maker’ class, the result of Virgin Active’s recent tie-up with obstacle course race Tough Mudder. Starting in Virgin Active clubs this month, the 45 minute class puts participants through a circuit of 11 obstacles, designed to mimic the challenges of Tough Mudder events and improve fitness, stability, agility and strength.

Discovery Lab will also be available through Virgin Active’s digital and social media channels, offering trends, tips and advice to these communities. In addition, there will be opportunities for members to directly ask questions about their own training programmes to the Discovery Lab’s experts.

Virgin Active has announced the launch of its long-awaited Discovery Lab – a creative hub made up of health and fitness experts that will drive development of products and classes.
HAF,FIT,IND,TEC
633067_694111.jpg

News

World Leisure Organization (WLO) has opened the entry process for its International Innovation Prize. Now
Health clubs, leisure centres and studios in England have opened today (12 April) for the
A major new initiative will look to strengthen and unite the fitness industry's voice in
A parliamentary report is calling for a £3bn intervention fund to build back better health
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers),
Adults suffering from chronic pain should be advised to take exercise, rather than be prescribed
Miha Bodytec GmbH
Miha Bodytec GmbH
There’s nothing quite like discovering a product that creates a huge impact in our life.
As health clubs and fitness studios in England are counting the hours down to reopening
Empowered Brands, the franchise investment business that acquired énergie Fitness out of a CVA in
John Treharne, founder of The Gym Group, and Jana Havrdová, president of the Czech Chamber
Questex, owner of industry buyer event, Sibec EU, has announced it will partner with FIBO
Les Mills has come up with an ingenious solution to get around the pandemic travel
At-home fitness giant Peloton has officially completed the acquisition of equipment provider Precor, in a
fibodo Limited
fibodo Limited
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic
There is growing evidence that a COVID-19 infection could trigger diabetes in some patients. One
Danish health club operator Repeat, launched in 2016 by serial fitness entrepreneur Rasmus Ingerslev, has
The UK government has launched a new Office for Health Promotion, designed to lead efforts
Rainer Schaller's RSG Group has opened a John Reed Fitness club in downtown Los Angeles
Boutique fitness behemoth Xponential Fitness has added boxing studio operator Rumble to its ever-growing portfolio
A new "supergroup" of boutique fitness brands will look to help pool resources and use
Global Wellness Summit
Global Wellness Summit
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000,
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Children aged between 4 and 6 who have better cardiorespiratory health than their peers also
FreeMotion Fitness
FreeMotion Fitness
1 - 20 of 11,847
HCM Magazine
HCM People
Find ways to come together and flourish. Even when you’re a group of competitors, you can make it work for everyone when you all listen with respect
HCM Magazine
Sponsored
The University of Stirling has transformed its fitness offering with world-class performance sport and fitness facilities powered by Technogym
HCM Magazine
Policy
A new tracking tool, called Moving Communities, will assess the impact of the UK’s £100m National Leisure Recovery Fund, as well as evaluating the contribution public sector facilities make to their local communities, as HCM reports
HCM Magazine
Reopening
Policing the rules, even if it means losing members, will be crucial to building trust as health clubs reopen, Paul Roberts tells Kath Hudson
HCM Magazine
Insight
How will digital, gyms and live fitness mesh to create a new customer offering in health clubs? Phillip Mills, executive director of Les Mills, shares his views
HCM Magazine
Finance
New tax laws will hit the UK fitness sector in early April, changing the way freelance PTs are legally classified for income tax and national insurance, as Abi Harris reports
HCM Magazine
Sponsored
Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery
HCM Magazine
HCM magazine
HCM People

David Blitz

CEO, BlitzLake
One of the best aspects of Studio Three is our loyal membership community. Our team has really come to know our members and where they are in their wellness journey
HCM magazine
Our main investment has been our gym, which we’ve designed around the wide-ranging needs within our team: race drivers, serious amateur athletes and those who need some help getting started
HCM magazine
In spite of having met all government-agreed, COVID-secure operating standards, group exercise has had a rough ride during the pandemic, being closed more than gyms. HCM asks why this is and what can be done about it
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
Children with better cardiorespiratory health than their peers also do better on cognitive tests and other measures of brain function, according to new research
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It’s a beautiful vision but there’s a lot of hard work ahead
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Katie Lewis and Lindsey Simpson co-founded Workplace Mental Wealth to drive workforce change in the health and fitness industry. Liz Terry talks to Lewis about their first research study – the Fitness and Active Leisure Workforce State of Mind Survey – and the launch of The Good Work Pledge
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Hussle’s new Membership Conversion Service proactively turns Hussle customers into direct club members, encouraging them to join clubs they attend regularly
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Featured supplier news
Featured supplier: Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Featured supplier news
Featured supplier: Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: Les Mills UK
For over 50 years Les Mills has been leading the way in fitness to inspire ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Uniforms
Service Sport: Uniforms
Spa software
SpaBooker: Spa software
Fitness equipment
Precor: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Architects/designers
Zynk Design Consultants: Architects/designers
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Sothys: Skincare
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Precor UK
Precor UK