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FITNESS, HEALTH, WELLNESS

Latest news

Star staff key for consumers seeking human connection

Consumers are increasingly looking not just for high design or stunning interiors when they visit spas, according to Anni Hood, CEO of Anni Hood Wellness Business Consultancy and K.I.S Lifestyle, but they’re interested in making connections – with people, with nature and with themselves.

In an exclusive Thought Leader column for Spa Opportunities, Hood reveals how connection is key in the new landscape of spa venues.

Star staff key for consumers seeking human connection, by Anni Hood

I’ve noticed the landscape of spa venue positioning beginning to change. The emphasis is moving from the desire for high design and stunning interiors to a stronger, more meaningful need to connect with the right people, whether they be gifted healers, inspiring gurus, talented therapists or insightful coaches.

Connection has become a key driver in what people seek – human connection, connection with nature and connection with ourselves. In the recently published Tatler Spa Guide, more than half of the spotlight destinations showcased the expertise of the innovators and leading lights who design/ deliver the programmes. It is certainly true that most, if not all, of those listed venues have a lot to shout about from several perspectives, but there is a shift in what inspires and entices guests and travellers.

Given the option, most of us would plump for a stunning, purpose-designed environment over a baseline, tired or old fashioned option. But – if we were all given the choice of being treated, coached, trained or taken care of by the most gifted and experienced people, the surroundings become less of a concern. Add to that, the growing conscience of spa goers and travellers today, with environmental and social responsibility matters presenting an increasingly more considered and compassionate consumer.

It looks likely that the role and the value of those delivering treatments and experiences will escalate in importance across the whole spectrum of spa and wellness. Nature continues to play a major part in the environmental healing provided for spa and wellness travellers. Disruptively, one could argue that the great outdoors and the right people are all we need. This would never be the case at the uber-luxe end of the market, but it is happening with greater regularity at a more mainstream level.

The thing no one wants to compromise on is an increased sense of health and wellbeing following a spa experience, whether transformational or an express boost. Top-drawer practitioners and their scarcity in such a rapidly growing wellness market is a challenge for many, but also provides a certain ‘power to the people’ – which is no bad thing.

Consumers are increasingly looking not just for high design or stunning interiors when they visit spas, according to Anni Hood, CEO of Anni Hood Wellness Business Consultancy and K.I.S Lifestyle, but they’re interested in making connections – with people, with nature and with themselves.
SAB,CPW,HHR,HOT,RST,SAM,TRA
260429_471561.jpg
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Latest news

Star staff key for consumers seeking human connection

Consumers are increasingly looking not just for high design or stunning interiors when they visit spas, according to Anni Hood, CEO of Anni Hood Wellness Business Consultancy and K.I.S Lifestyle, but they’re interested in making connections – with people, with nature and with themselves.

In an exclusive Thought Leader column for Spa Opportunities, Hood reveals how connection is key in the new landscape of spa venues.

Star staff key for consumers seeking human connection, by Anni Hood

I’ve noticed the landscape of spa venue positioning beginning to change. The emphasis is moving from the desire for high design and stunning interiors to a stronger, more meaningful need to connect with the right people, whether they be gifted healers, inspiring gurus, talented therapists or insightful coaches.

Connection has become a key driver in what people seek – human connection, connection with nature and connection with ourselves. In the recently published Tatler Spa Guide, more than half of the spotlight destinations showcased the expertise of the innovators and leading lights who design/ deliver the programmes. It is certainly true that most, if not all, of those listed venues have a lot to shout about from several perspectives, but there is a shift in what inspires and entices guests and travellers.

Given the option, most of us would plump for a stunning, purpose-designed environment over a baseline, tired or old fashioned option. But – if we were all given the choice of being treated, coached, trained or taken care of by the most gifted and experienced people, the surroundings become less of a concern. Add to that, the growing conscience of spa goers and travellers today, with environmental and social responsibility matters presenting an increasingly more considered and compassionate consumer.

It looks likely that the role and the value of those delivering treatments and experiences will escalate in importance across the whole spectrum of spa and wellness. Nature continues to play a major part in the environmental healing provided for spa and wellness travellers. Disruptively, one could argue that the great outdoors and the right people are all we need. This would never be the case at the uber-luxe end of the market, but it is happening with greater regularity at a more mainstream level.

The thing no one wants to compromise on is an increased sense of health and wellbeing following a spa experience, whether transformational or an express boost. Top-drawer practitioners and their scarcity in such a rapidly growing wellness market is a challenge for many, but also provides a certain ‘power to the people’ – which is no bad thing.

Consumers are increasingly looking not just for high design or stunning interiors when they visit spas, according to Anni Hood, CEO of Anni Hood Wellness Business Consultancy and K.I.S Lifestyle, but they’re interested in making connections – with people, with nature and with themselves.
SAB,CPW,HHR,HOT,RST,SAM,TRA
260429_471561.jpg

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1 - 20 of 12,300
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Following the gym upgrade, Sport Ireland Fitness membership has hit capacity and the team is putting a wait-list in place
HCM promotional features
Sponsored
Sustainability in the fitness industry is coming on in leaps and bounds as more operators refurbish their gym equipment to save money and the planet
HCM promotional features
Sponsored
At the heart of the Sydney Swans new headquarters in Australia is an elite player-focused training facility by strength equipment specialist BLK BOX
HCM promotional features
Sponsored
We all know we need to stand more. Now an exciting new partnership between Physical and Teca Fitness expands this thinking into UK gyms and beyond
HCM promotional features
Sponsored
Life Fitness has reimagined cardio with the launch of its Symbio line which has been designed with advanced biomechanics and offers deep levels of customisation
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
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Immediate rewards can motivate people to exercise more, according to new research, reports Kath Hudson
HCM magazine
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From payments to virtual classes, software integrations can take your operation to the next level. Providers tell us about their most in-demand offerings
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Mark Tweedie

Associate, Miova
I’d love to see a national wellness service working hand in glove with NHS primary care
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Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you: [email protected]
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Featured supplier news
Featured supplier news: Elevate announces new aquatics and active kids theatres for 2024 event
The Royal Life Saving Society UK (RLSS UK), the Swimming Teachers Association (STA), and Swim England have teamed up to sponsor an aquatic theatre at Elevate 2024.
Featured supplier news
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Catalogue Gallery
Click on a catalogue to view it online
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Indigo Fitness Ltd press release: IndigoFitness launches groundbreaking recovery modules in collaboration with Power Plate
IndigoFitness, known for their bespoke club designs, has placed a marker in the sand for recovery - developing a number of recovery modules that incorporate both priming and restorative techniques to help people prepare and recover for their physical activities.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Lockers
Crown Sports Lockers: Lockers
Spa software
SpaBooker: Spa software
Snowroom
TechnoAlpin SpA: Snowroom
Cryotherapy
Art of Cryo: Cryotherapy
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Diary dates
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Diary dates
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Locations worldwide,
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Diary dates
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Diary dates
24-24 Oct 2024
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Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
04-06 Feb 2025
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
11-13 Feb 2025
Fairmont Riyadh , Saudi Arabia
Diary dates
10-13 Apr 2025
Exhibition Centre , Cologne, Germany
Diary dates
07-07 Jun 2025
Worldwide, Various,
Diary dates
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Koelnmesse, Cologne, Germany
Diary dates
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