GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Technogym
Technogym
Technogym
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Most gyms in New Zealand and Australia have reopened - what are the learnings?

Keep open communication with your internal team members – if you’re transparent about what’s going on, and have a solid plan in place, it provides clear direction and comfort
– Ty Menzies

Althought local lockdowns are impacting gyms in Melbourne and also the state of Victoria, most gyms across Australia and New Zealand began reopening in mid-May. Key operators have been sharing their learnings with HCM magazine.

Overall, the picture has been positive for gyms in the two countries, with some operators seeing attendances reach 90 per cent of pre-COVID-19 levels within weeks.

Snap Fitness, which operates 220 clubs in Australia and 56 in New Zealand has seen attendances grow rapidly, as CEO, Ty Menzies explained: "Attendance levels are around 90 per cent of pre-COVID numbers, even with restrictions," he said, speaking exclusively to HCM.

“The biggest challenge we face at the moment is not being able to operate 24/7 in some states, given this is one of our core offerings. Secondly, the varying restrictions in each Australian state.”

Menzies' advice to is to ensure all protocols are followed rigorously. “Keep open communication with your internal team members," he added.

"If you’re transparent about what’s going on, and have a solid plan in place, it provides clear direction and comfort.

"Also, ensure you work closely with your local government and fitness governing body to have all the right information first hand.”

Les Mills Clubs, which has 15 locations across New Zealand, also opened its sites at the earliest opportunity and reports growth in new joiners.

“We’ve had an uptick in online sales since we reopened, so our website has proved very useful," said Brett Sutton, head of operations.

"Four weeks after opening our doors we were already at 88 per cent of normal attendance.

“Our main focus has been on reactivating members who put their membership on pause, while at the same time ensuring our people are confident and optimistic about what lies ahead," he explained. “The biggest challenge has been getting clarity from the government regarding studio/room limits. The second biggest challenge has been that distancing requirements put pressure on our popular classes and we had to turn people away.”

It isn't just the large operators that have seen members return to their sites, either.

Neil Wagstaff is the co-owner of Independently-owned Peak Fitness and Health, which operates a single site in Hastings, New Zealand.

"One month in, we're operating at around 80 per cent of previous revenue levels and are confident this will continue to rise gradually over the coming months," Wagstaff told HCM.

While most gyms are now back up and running – and the overall attendance figures have been positive across most of the two countries – there are, however, some exceptions.

This is most notably the case in the Australian state of Victoria, where a cautious approach by Premier Daniel Andrews has meant gyms have been able to operate for only a matter of days since March.

Gyms and exercise studios in Victoria were the last in the country to reopen on 22 June, after closing in mid-March – and were then forced to shut again after just two-and-a-half weeks (8 July), after Andrews declared a six-week lockdown, which has subsequently been extended.

Matters for gyms weren't helped by Victoria's chief health officer, professor Brett Sutton (no relation to Les Mills' Brett Sutton), claiming, in a press briefing on 7 September, that gyms and health clubs were a “known high-risk setting” and that health clubs “cause outbreaks”.

In response, industry body, Fitness Australia, penned a furious letter, slamming Sutton and calling on him to produce evidence to back up his claims.

"If you are aware of any data showing that gyms 'cause outbreaks', please share it with us so that we can make our COVID-safe protocols even more effective," the letter reads.

"Your words were devastating to thousands of gym owners, exercise professionals, personal trainers and gym members across Victoria.

"Devastating, because many owners, sole traders and employees see their livelihoods being destroyed through no fault of their own and despite endeavouring to work collaboratively with Victorian authorities."

• To read a full-length article, in which operators reveal their insights on the first months of reopening, click here for Issue 7 2020 of HCM.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Althought local lockdowns are impacting gyms in Melbourne and also the state of Victoria, most gyms across Australia and New Zealand began reopening in mid-May. Key operators have been sharing their learnings with HCM magazine.
HAF,FIT,IND,PTS
2020/THUMB346226_534846_979096.jpg
Latest News
Everyone Active is offering a month’s free trial of its digital Everyone On Demand service ...
Latest News
The physical activity sector is in need of bespoke and substantial financial support in order ...
Latest News
Sport England has vowed to tackle inequality and create a nation of "more equal, inclusive ...
Latest News
Fitness instructors, personal trainers, coaches and other self-employed physical activity workers in Wales are being ...
Latest News
Sign the petition by clicking here. HCM editor, Liz Terry, has launched a Parliamentary Petition ...
Latest News
The failure to tackle the UK's obesity crisis is down to successive governments being guilty ...
Latest News
Les Mills has launched a new digital content solution to support health and fitness operators ...
Latest News
Gymbox has entered the hospitality space with the signing of a deal to deliver in-room ...
HCM Magazine
Sponsored
Technogym introduced live and on-demand functionality to Mywellness in July. Here we find out more about operators who have adopted this solution
HCM Magazine
Promotion
Wattbike AtomX leads the future of indoor cycling, says Richard Baker
HCM Magazine
Active ageing
With many older people in crisis due to the pandemic, ukactive’s head of health and wellbeing development, Kenny Butler, explains why the organisation is launching an active ageing consultation and how you can get involved
HCM Magazine
Research
Regular sessions of new-generation yoga can help tackle the lockdown blues, increase sleep quality and boost mental health
HCM Magazine
HCM People
Our road map is to manage leisure facilities, developing them into community hubs and ensuring the most in need get the most support
HCM Magazine
Supplier showcase
Bulmershe Leisure Centre, run by Places Leisure, is providing its community with state-of-the-art fitness machines from Octane Fitness
HCM Magazine
Sponsored
Venueserve Fitness enables clubs to offer white-label content streaming to optimise capacity and member engagement
HCM Magazine
HCM magazine
How Virtuagym and Thebodycontent created an ecosystem of fitness within a small community
HCM magazine
High quality user experience and good value for the operator. This is the winning formula behind an expanding Physical Company product range, says James Anderson
HCM magazine
Nu Physio and Fitness has placed Egym at the heart of its protection and prevention model
Featured supplier news
Featured supplier: The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
Featured supplier news
Featured supplier: What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Supplier Showcases
Supplier showcase - Powering through
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Spa software
SpaBooker: Spa software
Member feedback software
AskNicely: Member feedback software
Wearable technology solutions
MyZone: Wearable technology solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Uniforms
Service Sport: Uniforms
Fitness Software
FunXtion International BV: Fitness Software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Most gyms in New Zealand and Australia have reopened - what are the learnings?

Keep open communication with your internal team members – if you’re transparent about what’s going on, and have a solid plan in place, it provides clear direction and comfort
– Ty Menzies

Althought local lockdowns are impacting gyms in Melbourne and also the state of Victoria, most gyms across Australia and New Zealand began reopening in mid-May. Key operators have been sharing their learnings with HCM magazine.

Overall, the picture has been positive for gyms in the two countries, with some operators seeing attendances reach 90 per cent of pre-COVID-19 levels within weeks.

Snap Fitness, which operates 220 clubs in Australia and 56 in New Zealand has seen attendances grow rapidly, as CEO, Ty Menzies explained: "Attendance levels are around 90 per cent of pre-COVID numbers, even with restrictions," he said, speaking exclusively to HCM.

“The biggest challenge we face at the moment is not being able to operate 24/7 in some states, given this is one of our core offerings. Secondly, the varying restrictions in each Australian state.”

Menzies' advice to is to ensure all protocols are followed rigorously. “Keep open communication with your internal team members," he added.

"If you’re transparent about what’s going on, and have a solid plan in place, it provides clear direction and comfort.

"Also, ensure you work closely with your local government and fitness governing body to have all the right information first hand.”

Les Mills Clubs, which has 15 locations across New Zealand, also opened its sites at the earliest opportunity and reports growth in new joiners.

“We’ve had an uptick in online sales since we reopened, so our website has proved very useful," said Brett Sutton, head of operations.

"Four weeks after opening our doors we were already at 88 per cent of normal attendance.

“Our main focus has been on reactivating members who put their membership on pause, while at the same time ensuring our people are confident and optimistic about what lies ahead," he explained. “The biggest challenge has been getting clarity from the government regarding studio/room limits. The second biggest challenge has been that distancing requirements put pressure on our popular classes and we had to turn people away.”

It isn't just the large operators that have seen members return to their sites, either.

Neil Wagstaff is the co-owner of Independently-owned Peak Fitness and Health, which operates a single site in Hastings, New Zealand.

"One month in, we're operating at around 80 per cent of previous revenue levels and are confident this will continue to rise gradually over the coming months," Wagstaff told HCM.

While most gyms are now back up and running – and the overall attendance figures have been positive across most of the two countries – there are, however, some exceptions.

This is most notably the case in the Australian state of Victoria, where a cautious approach by Premier Daniel Andrews has meant gyms have been able to operate for only a matter of days since March.

Gyms and exercise studios in Victoria were the last in the country to reopen on 22 June, after closing in mid-March – and were then forced to shut again after just two-and-a-half weeks (8 July), after Andrews declared a six-week lockdown, which has subsequently been extended.

Matters for gyms weren't helped by Victoria's chief health officer, professor Brett Sutton (no relation to Les Mills' Brett Sutton), claiming, in a press briefing on 7 September, that gyms and health clubs were a “known high-risk setting” and that health clubs “cause outbreaks”.

In response, industry body, Fitness Australia, penned a furious letter, slamming Sutton and calling on him to produce evidence to back up his claims.

"If you are aware of any data showing that gyms 'cause outbreaks', please share it with us so that we can make our COVID-safe protocols even more effective," the letter reads.

"Your words were devastating to thousands of gym owners, exercise professionals, personal trainers and gym members across Victoria.

"Devastating, because many owners, sole traders and employees see their livelihoods being destroyed through no fault of their own and despite endeavouring to work collaboratively with Victorian authorities."

• To read a full-length article, in which operators reveal their insights on the first months of reopening, click here for Issue 7 2020 of HCM.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Althought local lockdowns are impacting gyms in Melbourne and also the state of Victoria, most gyms across Australia and New Zealand began reopening in mid-May. Key operators have been sharing their learnings with HCM magazine.
HAF,FIT,IND,PTS
2020/THUMB346226_534846_979096.jpg

News

Everyone Active is offering a month’s free trial of its digital Everyone On Demand service
The physical activity sector is in need of bespoke and substantial financial support in order
Sport England has vowed to tackle inequality and create a nation of "more equal, inclusive
Fitness instructors, personal trainers, coaches and other self-employed physical activity workers in Wales are being
Sign the petition by clicking here. HCM editor, Liz Terry, has launched a Parliamentary Petition
The failure to tackle the UK's obesity crisis is down to successive governments being guilty
MyZone Group Ltd
MyZone Group Ltd
The world has had to get used to social distancing in 2020 and any business
Les Mills has launched a new digital content solution to support health and fitness operators
Gymbox has entered the hospitality space with the signing of a deal to deliver in-room
Nuffield Health has launched a series of free, online classes focused on emotional wellbeing. The
Resistance training is just as beneficial for men and women over the age of 50,
Fitness, sport and leisure sector professionals who have continued to deliver services to their communities
A national survey has launched to chart the mental health of the fitness and physical
fibodo Limited
fibodo Limited
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual
One of England's highest ranking police officers has called on government ministers to clearly define
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch
Fitness First has launched a new free digital fitness hub, offering users a wide range
The Gym Group has brought in Rio Ferdinand and Wais Shaifta as non-executive directors, signalling
As the global vaccine rollout brings reopening closer and heralds the end of lockdowns, jostling
Less than half (44.9 per cent) of children and young people in England met the
Miha Bodytec GmbH
Miha Bodytec GmbH
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London. Using
An England-wide survey of over 5,000 adults found that 80 per cent of people aged
The government needs to provide the fitness and physical activity sector with a plan which
1 - 20 of 11,757
HCM Magazine
Sponsored
Technogym introduced live and on-demand functionality to Mywellness in July. Here we find out more about operators who have adopted this solution
HCM Magazine
Promotion
Wattbike AtomX leads the future of indoor cycling, says Richard Baker
HCM Magazine
Active ageing
With many older people in crisis due to the pandemic, ukactive’s head of health and wellbeing development, Kenny Butler, explains why the organisation is launching an active ageing consultation and how you can get involved
HCM Magazine
Research
Regular sessions of new-generation yoga can help tackle the lockdown blues, increase sleep quality and boost mental health
HCM Magazine
HCM People
Our road map is to manage leisure facilities, developing them into community hubs and ensuring the most in need get the most support
HCM Magazine
Supplier showcase
Bulmershe Leisure Centre, run by Places Leisure, is providing its community with state-of-the-art fitness machines from Octane Fitness
HCM Magazine
Sponsored
Venueserve Fitness enables clubs to offer white-label content streaming to optimise capacity and member engagement
HCM Magazine
HCM magazine
How Virtuagym and Thebodycontent created an ecosystem of fitness within a small community
HCM magazine
High quality user experience and good value for the operator. This is the winning formula behind an expanding Physical Company product range, says James Anderson
HCM magazine
Nu Physio and Fitness has placed Egym at the heart of its protection and prevention model
HCM magazine
This was a year when research helped transformed the gym sector into a serious political force. Two pieces of work stand out in terms of timely impact
HCM magazine
We’ve stepped off the path this month to bring you a special 2020 review edition of HCM and to propose emerging priorities going forward, as we gird our loins to tackle 2021
HCM magazine
HCM People

Harley Pasternak

Trainer and author
Having someone just feeling comfortable walking into the gym is important
HCM magazine
HCM People

Nick Whitcombe

Founder, Body Tech Fitness
I’ve been in the industry for a decade and it’s the first time I’ve seen it truly unified from the top to the bottom
HCM magazine
Steve Ward celebrates the transformational energy being unleashed in the fitness industry by the pandemic
HCM magazine
To book a class through Amazon Alexa… is something nobody has done before and I’m proud to have delivered this to the market
HCM magazine
Featured supplier news
Featured supplier: The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
Featured supplier news
Featured supplier: What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Supplier Showcases
Supplier showcase - Powering through
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Spa software
SpaBooker: Spa software
Member feedback software
AskNicely: Member feedback software
Wearable technology solutions
MyZone: Wearable technology solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Uniforms
Service Sport: Uniforms
Fitness Software
FunXtion International BV: Fitness Software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym