Following SeaWorld’s recent announcement for a conservation-based approach to its parks, the company has revealed that its Mako hypercoaster will follow a similar theme, creating fun and meaningful experiences as the operator strives to change public perception of its brand.

Scheduled for opening in Q3 2016, the 4,760-ft-long (1,450m) Mako will reach speeds of up to 73mph (118kmph) and is modelled after its namesake – the mako shark. Switzerland-based manufacturer Bolliger & Mabillard (B&M) is the ride’s manufacturer.

“B&M did Apollo’s Chariot – our hypercoaster at Busch Gardens Williamsburg – and they’ve also designed both Manta and Kraken here at SeaWorld Orlando, so we’re very happy to be working with them again,” said Mike Denninger, senior director of rides and engineering for SeaWorld Entertainment speaking to Attractions Management.

“The Mako is one of the fastest swimming sharks in the ocean so it’s only fitting that as the fastest coaster at SeaWorld Orlando we pair the attraction with that shark.

The ride is designed to emulate the speed, agility and feel of the Mako. As you board you ‘become the shark’. When you ride you’re in the reef as you crest out of the ocean, dive back down and rush back up with all the speed, twisting and turning.

The educational aspect of the ride is introduced at the ride’s entrance in the queue station. AV elements will tell the story of the Mako and the plight of sharks. Much like Sea Rescue: The Ride, the experience is designed with the intention of educating the visitor as much as it entertains them.

“Mako is the perfect example of our new strategy,” said SeaWorld CEO Joel Manby. “It’s going to be the tallest, biggest and fastest coaster in Orlando and that is a tough challenge with the incredible competition and great players we have in this market like Disney and Universal.

“When you get in the queue line you’ll learn about the plight of the sharks and when you leave through the exit retail you’ll get a chance to do something about it. We think we’ll do a good job of making it fun and meaningful at the same time.”

Mako will be surrounded by a shark and shipwreck-themed area covering 87,000sq ft (8,000sq m). Included will be a shark encounter, Sharks Underwater Grill, themed shops and education experiences.