GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Technogym
Technogym
Technogym
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

PriestmanGoode design co-living spaces to tackle social isolation in India

Olive is a place that feels like home, that gives users the privacy they need when they want it, with all the facilities of a luxury hotel.
– Paul Priestman

PriestmanGoode have developed a new co-living brand in India aimed at tackling social isolation among millennials by providing opportunities for shared experiences.

The new Olive brand was created for real estate developer Embassy Group and will address the country's lack of purpose-built co-living supply for millennials, who form its largest demographic.

Aditya Virwani, COO of Embassy Group and co-founder of Olive explained: "The shared economy concept has percolated all aspects of society, creating unprecedented disruptions as well as opportunities. Today it is not just the scarcity of spaces or living in congestion that are driving co-living, but also the affordability and flexibility, aspirations of the current generation, transition from owning to sharing, the digital economy and technological innovation.

"There are over 36 million students in higher education and the migrant millennial workforce is growing at a rapid pace across metros. Olive by Embassy aims to uplift the standard of living for this segment with hospitality services and an ecosystem that will support India’s youth in their academic and professional pursuits."

Targeted at students and young professionals, the communities are designed to encourage social interaction, with a wide range of communal spaces, including wellness centres, cafés, chill-out areas, rooftop terraces, shared kitchens, cinemas, rooms for gaming, music and karaoke.

Even areas that are less focussed on leisure will offer opportunities for social interaction, like co-working areas, laundry rooms and convenience stores.

Interiors will have a minimalist concrete aesthetic combined with traditional Indian materials like wood, rattan and tiles, while greenery will be used to provide a sense of wellbeing.

Single and double occupancy bedrooms will be available, all offering 21sq m (226sq ft) of space but with varying configurations depending on the needs of occupants and with bespoke furniture designed to make the best of space.

"We’ve created something that offers young people a good quality of life, in a market where there is very little choice," said Paul Priestman, chairman of PriestmanGoode. "Olive is a place that feels like home, that gives users the privacy they need when they want it, with all the facilities of a luxury hotel."

The first Olive location will be launched in Chennai later this year and will have 2,500 beds, while additional locations are planned in Bengaluru, Hyderabad, Mumbai, Pune and the Delhi National Capital Region.

PriestmanGoode have developed a new co-living brand in India aimed at tackling social isolation among millennials by providing opportunities for shared experiences.
CLD,WHM,ARC,DES
imagesX/THUMB344492_349613_822621.jpg
Latest News
Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take ...
Latest News
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. ...
Latest News
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating ...
Latest News
The Gym Group saw its membership grow by 10 per cent during the first six ...
Latest News
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September ...
Latest News
Parkour Generations has joined forces with Gymbox to bring parkour into the UK’s mainstream fitness ...
Latest News
Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see ...
Latest News
Nearly half (47 per cent) of men employed by fitness companies work in leadership roles ...
HCM Magazine
Ask the experts
Abi Harris talks to industry experts about ways operators can ensure members feel a continual sense of achievement and progression that keeps them coming back for more
HCM Magazine
Sponsored
Ben Hackney-Williams, head of content at Myzone, shares tools to drive positive change in 2022
HCM Magazine
Research
New Deloitte report finds the health and fitness sector contributes up to US$91.22bn* a year to global GDP, as Frances Marcellin reports
HCM Magazine
Sponsored
Technogym’s latest connected equipment offers members personalised cardio training experiences with fresh content provided by expert instructors
HCM Magazine
Gym floor
Small group training is growing ever more popular, driven by supply-side innovation and demand, as HCM’s Frances Marcellin discovers
HCM Magazine
HCM People
Despite industry challenges, there’s a fresh air of positivity
HCM Magazine
Interview
With brands such as Fitness First, Goodlife, Zap Fitness and Jetts operating across Asia Pacific, Fitness and Lifestyle Group has long been a tech innovator, as Kate Cracknell discovers
HCM Magazine
HCM magazine
HCM People

Shane Collins

Founder, Circuit Society
We want to be the global market leader in micro-studios
HCM magazine
Do people get fitter working out in the gym or at home? Researcher Bryce Hastings explains the evidence when it comes to how they measure up
HCM magazine
New research from Swinburne University of Technology in Melbourne has found that heart patients benefit from resistance training
Featured supplier news
Featured supplier news: EGYM: A digital ecosystem that works for everyone
EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, to create a free-flowing training environment that places the member at the very centre of the experience.
Featured supplier news
Featured supplier news: Peloton Commercial partners with Oracle Red Bull Racing to power high-performance fitness and wellbeing facility
Operating at the extreme edge of performance, a race team requires every element and working part to function at its very best – and that includes its people.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Company profiles
Company profile: GANTNER
GANTNER optimizes and simplifies the organisation of fitness clubs....
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Supplier Showcases
Supplier showcase - Matrix Fitness: Rugby elite
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Exercise is Medicine Days: FIBO advocates against lack of exercise
Making a clear statement against the lack of exercise in society: this is the aim FIBO pursues as a member of the ‘Exercise is Medicine’ initiative. Together with EuropeActive the world’s leading trade show will organise the ‘Exercise is Medicine Days’ on Friday and Saturday as part of the Fitness & Health Forum in Hall 8.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Fitness equipment
A Panatta Sport Srl: Fitness equipment
On demand
Fitness On Demand: On demand
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Management software
Premier Software Solutions: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

News

PriestmanGoode design co-living spaces to tackle social isolation in India

Olive is a place that feels like home, that gives users the privacy they need when they want it, with all the facilities of a luxury hotel.
– Paul Priestman

PriestmanGoode have developed a new co-living brand in India aimed at tackling social isolation among millennials by providing opportunities for shared experiences.

The new Olive brand was created for real estate developer Embassy Group and will address the country's lack of purpose-built co-living supply for millennials, who form its largest demographic.

Aditya Virwani, COO of Embassy Group and co-founder of Olive explained: "The shared economy concept has percolated all aspects of society, creating unprecedented disruptions as well as opportunities. Today it is not just the scarcity of spaces or living in congestion that are driving co-living, but also the affordability and flexibility, aspirations of the current generation, transition from owning to sharing, the digital economy and technological innovation.

"There are over 36 million students in higher education and the migrant millennial workforce is growing at a rapid pace across metros. Olive by Embassy aims to uplift the standard of living for this segment with hospitality services and an ecosystem that will support India’s youth in their academic and professional pursuits."

Targeted at students and young professionals, the communities are designed to encourage social interaction, with a wide range of communal spaces, including wellness centres, cafés, chill-out areas, rooftop terraces, shared kitchens, cinemas, rooms for gaming, music and karaoke.

Even areas that are less focussed on leisure will offer opportunities for social interaction, like co-working areas, laundry rooms and convenience stores.

Interiors will have a minimalist concrete aesthetic combined with traditional Indian materials like wood, rattan and tiles, while greenery will be used to provide a sense of wellbeing.

Single and double occupancy bedrooms will be available, all offering 21sq m (226sq ft) of space but with varying configurations depending on the needs of occupants and with bespoke furniture designed to make the best of space.

"We’ve created something that offers young people a good quality of life, in a market where there is very little choice," said Paul Priestman, chairman of PriestmanGoode. "Olive is a place that feels like home, that gives users the privacy they need when they want it, with all the facilities of a luxury hotel."

The first Olive location will be launched in Chennai later this year and will have 2,500 beds, while additional locations are planned in Bengaluru, Hyderabad, Mumbai, Pune and the Delhi National Capital Region.

PriestmanGoode have developed a new co-living brand in India aimed at tackling social isolation among millennials by providing opportunities for shared experiences.
CLD,WHM,ARC,DES
imagesX/THUMB344492_349613_822621.jpg

News

Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona.
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating
The Gym Group saw its membership grow by 10 per cent during the first six
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September
Parkour Generations has joined forces with Gymbox to bring parkour into the UK’s mainstream fitness
Fitness On Demand
Fitness On Demand
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its
Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see
Nearly half (47 per cent) of men employed by fitness companies work in leadership roles
Scandinavian fitness chain SATS has reported Q2 results showing a 53 per cent increase in
The World Active Forum (WAF) – a new network of national fitness associations and organisations
Mark Wahlberg- and David Beckham-backed F45 Training has announced a reduction in its core workforce
Total Fitness says its membership numbers are back to pre-COVID-19 levels. With fifteen clubs in
Les Mills
Les Mills
Operating at the extreme edge of performance, a race team requires every element and working
Edinburgh’s new Meadowbank Sports Centre has opened after a five-year, £47m build which saw the
UK Active and Nike have launched the 2022 Open Doors programme. The scheme provides children
RSG Group has launched the flagship club for Heimat – the gym giant’s new fitness
Twenty Four, a new automated gym and sports facility, where all equipment is self-powered, has
Community benefit society Leisure in the Community (LITC) and 1Life Leisure Management Solutions (1Life) have
Peloton has announced that it will exit all owned manufacturing operations, cease making its own
Crown Sports Lockers
Crown Sports Lockers
Questex’s Sibec Europe-UK, Europe’s leading hosted buyer event for the fitness industry, will take place
LeisureDB has launched a new Spotlight Report series analysing the independent sector of the fitness
UKRI (UK Research and Innovation) is backing research to investigate the lack of older adults
1 - 20 of 12,300
HCM Magazine
Ask the experts
Abi Harris talks to industry experts about ways operators can ensure members feel a continual sense of achievement and progression that keeps them coming back for more
HCM Magazine
Sponsored
Ben Hackney-Williams, head of content at Myzone, shares tools to drive positive change in 2022
HCM Magazine
Research
New Deloitte report finds the health and fitness sector contributes up to US$91.22bn* a year to global GDP, as Frances Marcellin reports
HCM Magazine
Sponsored
Technogym’s latest connected equipment offers members personalised cardio training experiences with fresh content provided by expert instructors
HCM Magazine
Gym floor
Small group training is growing ever more popular, driven by supply-side innovation and demand, as HCM’s Frances Marcellin discovers
HCM Magazine
HCM People
Despite industry challenges, there’s a fresh air of positivity
HCM Magazine
Interview
With brands such as Fitness First, Goodlife, Zap Fitness and Jetts operating across Asia Pacific, Fitness and Lifestyle Group has long been a tech innovator, as Kate Cracknell discovers
HCM Magazine
HCM magazine
HCM People

Shane Collins

Founder, Circuit Society
We want to be the global market leader in micro-studios
HCM magazine
Do people get fitter working out in the gym or at home? Researcher Bryce Hastings explains the evidence when it comes to how they measure up
HCM magazine
New research from Swinburne University of Technology in Melbourne has found that heart patients benefit from resistance training
HCM magazine
The urgent need to represent the industry to governments globally has led to the commissioning of a new report into its impact on GDP by the Global Health and Fitness Alliance
HCM magazine
We’re in a comfortable position, with most of our members back and are poised for growth. Our forecasts for FY22/23 are strong
HCM magazine
HCM People

Rainer Usselmann

Co-founder, Happy Finish
Digital therapeutics could offer digital-first wellness ‘prescriptions’, digital ‘treatments’ and curated content to alter mood and improve wellbeing
HCM magazine
HCM People

Dan Edwardes

CEO/founder Parkour Generations
Our partnership with Gymbox is a world first
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
UK Active’s Alex Lucas explains the findings of a new report which shows how the fitness and leisure sector can help transform workforce activity levels in the new hybrid workplace
HCM magazine
Featured supplier news
Featured supplier news: EGYM: A digital ecosystem that works for everyone
EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, to create a free-flowing training environment that places the member at the very centre of the experience.
Featured supplier news
Featured supplier news: Peloton Commercial partners with Oracle Red Bull Racing to power high-performance fitness and wellbeing facility
Operating at the extreme edge of performance, a race team requires every element and working part to function at its very best – and that includes its people.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Company profiles
Company profile: GANTNER
GANTNER optimizes and simplifies the organisation of fitness clubs....
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Supplier Showcases
Supplier showcase - Matrix Fitness: Rugby elite
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Exercise is Medicine Days: FIBO advocates against lack of exercise
Making a clear statement against the lack of exercise in society: this is the aim FIBO pursues as a member of the ‘Exercise is Medicine’ initiative. Together with EuropeActive the world’s leading trade show will organise the ‘Exercise is Medicine Days’ on Friday and Saturday as part of the Fitness & Health Forum in Hall 8.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Fitness equipment
A Panatta Sport Srl: Fitness equipment
On demand
Fitness On Demand: On demand
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Management software
Premier Software Solutions: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym
Partner sites