EGYM
EGYM
EGYM
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Latest news

Positive Prime Global Summit to highlight potential for AI-neurotechnology in spa and wellness

The Positive Prime Global Summit will take place between 3 and 5 November. It will provide a forum to discuss how to incorporate innovative technologies for transformative wellness experiences.

The three-day event will take place at the Fairmont Copley Plaza in Boston, US, between 3 and 5 November and there will only be places for 150 attendees.

The Summit will be hosted by Kim Serafini, the CEO and founder of Positive Prime – a non-invasive audio-visual system which is said to guide the human nervous system towards positive states of being.

The neurotechnology is founded on the work of scientists at the University of Technology in Sydney, Australia. It is a three-minute video session that is said to change viewers’ brainwaves to create a more positive attitude for six to eight hours.

Serafini told Spa Business about the Positive Prime experience: “I wanted to create something that does not end when the room empties. Positive Prime captures the energy of our gathering and turns it into a cinematic tool that people can use in just three minutes a day. The aim is simple. Help people reset their nervous system, find calm and clarity, and remember their true potential. For me, that is how hope becomes action.”

She described the Summit as a way “to unite science and spirit in one practical experience.”

“We gather to heal, grow and remember our potential, then carry that transformation forward with Positive Prime in just three minutes a day,” continued Serafini. “For years, I have watched extraordinary minds in science and spirituality work separately, even though both are asking the same questions about healing, flourishing and meaning. This Summit is my way of bringing those worlds into one shared experience. It is a space where neuroscientists, psychologists, leaders, and everyday changemakers explore what it means to be human in a fast and uncertain time.”

Wellness figures will facilitate engaging activities throughout the programme. These facilitators will include Anna Bjurstam of Raison d’Etre and Six Senses, holistic health and wellness advocate Donna Abbate and mindset coach Brett D Scott.

Other co-creators of the event, some of whom will give their own presentations, include:

• Prof Stephen G Post, a professor of preventive medicine and bioethics – and an authority on compassion, generosity, meaningful connection and purpose

• Victor Chan, founding director, Dalai Lama Centre for Peace and Education – blending ancient wisdom with modern insights

• Dr Martin Seligman, director, Penn Positive Psychology Centre, University of Pennsylvania

• Dr Esther Sternberg, medicine, University of Arizona – with a research focus on the brain-immune connection and therapeutic environments

• Dr Gregory Fricchione, associate chief, psychiatry and director of the Benson-Henry Institute for Mind Body Medicine at Massachusetts General Hospital – with expertise in resilience, stress and spirituality

• Dr Matthew T Lee, professor, social sciences and humanities, Harvard University – advancing the study of human flourishing and pro-social behaviour

• Gary G Schoeniger, author, speaker from the Entrepreneurial Learning Initiative

• Dr Robert A Emmons, psychologist and professor, University of California Davis – with scientific expertise in the concept of gratitude

• Avinash Singh, a researcher of brain-computer interfaces at University of Technology Sydney

Learn more about the summit here.

The Positive Prime Global Summit will take place between 3 and 5 November. It will provide a forum to discuss how to incorporate innovative technologies for transformative wellness experiences.
SAB,HHR,HOT,EVT
2025/THUMB426-359607_475151_210202.jpg
Latest News
Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms.  The company ...
Latest News
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already ...
Latest News
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, ...
Latest News
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch ...
Latest News

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, ...

Latest News
PureGym is encouraging people to step away from their screens and go for a walk, ...
Latest News
Small improvements to sleep, diet quality, and physical activity, made in combination lead to a ...
Latest News
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will ...
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
Sponsored
New launch, Salus House, elevates boutique wellness with high service levels and a partnership with Technogym
HCM promotional features
Sponsored
Active IQ is calling for greater accountability in online fitness advice with the launch of a new trustmark
HCM promotional features
HCM magazine
HCM People

Stephen Price

Founder, SP&Co Group
Working in public health over the last few years has lit up parts of my brain again
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
Raphael Cuomo explores the powerful link between addiction, health and behaviour change
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
Strength training is evolving, driven by changing consumer preferences. Julie Cramer talks to innovators about how their products are meeting this demand
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer.
Featured supplier news
Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Company profiles
Company profile: Absolute Performance
Absolute Performance is one of the UK’s leading gym design and installation companies. We install ...
Company profiles
Company profile: D2F Fitness
D2F Fitness specialises in providing fitness equipment tailored to your gym’s needs, but goes further ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
ukactive press release: Are they Fit for Office? UK Active and Technogym throw down the gauntlet to MPs
Hundreds of staff, MPs and Peers from across Westminster have signed up for the Fit for Office parliamentary physical activity challenge, which takes place throughout June and is hosted by ukactive and Technogym.
Featured press releases
Innerva press release: Lex Leisure’s power-assisted exercise suite smashes targets in record time
Crook Log Leisure Centre has more than doubled the membership target for its new power- assisted exercise suite in less than six months.
Directory
Hot tubs
MSpa International Ltd: Hot tubs
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Industrial washing machines
Miele Company Limited: Industrial washing machines
Lockers
Crown Sports Lockers: Lockers
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Fitness tracking platform
SpiviTech: Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

Latest news

Positive Prime Global Summit to highlight potential for AI-neurotechnology in spa and wellness

The Positive Prime Global Summit will take place between 3 and 5 November. It will provide a forum to discuss how to incorporate innovative technologies for transformative wellness experiences.

The three-day event will take place at the Fairmont Copley Plaza in Boston, US, between 3 and 5 November and there will only be places for 150 attendees.

The Summit will be hosted by Kim Serafini, the CEO and founder of Positive Prime – a non-invasive audio-visual system which is said to guide the human nervous system towards positive states of being.

The neurotechnology is founded on the work of scientists at the University of Technology in Sydney, Australia. It is a three-minute video session that is said to change viewers’ brainwaves to create a more positive attitude for six to eight hours.

Serafini told Spa Business about the Positive Prime experience: “I wanted to create something that does not end when the room empties. Positive Prime captures the energy of our gathering and turns it into a cinematic tool that people can use in just three minutes a day. The aim is simple. Help people reset their nervous system, find calm and clarity, and remember their true potential. For me, that is how hope becomes action.”

She described the Summit as a way “to unite science and spirit in one practical experience.”

“We gather to heal, grow and remember our potential, then carry that transformation forward with Positive Prime in just three minutes a day,” continued Serafini. “For years, I have watched extraordinary minds in science and spirituality work separately, even though both are asking the same questions about healing, flourishing and meaning. This Summit is my way of bringing those worlds into one shared experience. It is a space where neuroscientists, psychologists, leaders, and everyday changemakers explore what it means to be human in a fast and uncertain time.”

Wellness figures will facilitate engaging activities throughout the programme. These facilitators will include Anna Bjurstam of Raison d’Etre and Six Senses, holistic health and wellness advocate Donna Abbate and mindset coach Brett D Scott.

Other co-creators of the event, some of whom will give their own presentations, include:

• Prof Stephen G Post, a professor of preventive medicine and bioethics – and an authority on compassion, generosity, meaningful connection and purpose

• Victor Chan, founding director, Dalai Lama Centre for Peace and Education – blending ancient wisdom with modern insights

• Dr Martin Seligman, director, Penn Positive Psychology Centre, University of Pennsylvania

• Dr Esther Sternberg, medicine, University of Arizona – with a research focus on the brain-immune connection and therapeutic environments

• Dr Gregory Fricchione, associate chief, psychiatry and director of the Benson-Henry Institute for Mind Body Medicine at Massachusetts General Hospital – with expertise in resilience, stress and spirituality

• Dr Matthew T Lee, professor, social sciences and humanities, Harvard University – advancing the study of human flourishing and pro-social behaviour

• Gary G Schoeniger, author, speaker from the Entrepreneurial Learning Initiative

• Dr Robert A Emmons, psychologist and professor, University of California Davis – with scientific expertise in the concept of gratitude

• Avinash Singh, a researcher of brain-computer interfaces at University of Technology Sydney

Learn more about the summit here.

The Positive Prime Global Summit will take place between 3 and 5 November. It will provide a forum to discuss how to incorporate innovative technologies for transformative wellness experiences.
SAB,HHR,HOT,EVT
2025/THUMB426-359607_475151_210202.jpg

Latest news

Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms.  The company
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer,
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes,

PureGym is encouraging people to step away from their screens and go for a walk,
Global Wellness Summit
Global Wellness Summit
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
Small improvements to sleep, diet quality, and physical activity, made in combination lead to a
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will
The Yard Gym (TYG) is to become Nike Training’s official global training partner in a
Everlast Gyms' York site has reopened following a refurbishment to bring it up to the
Luxury hospitality and wellness pioneer Jeremy McCarthy has launched Leisure Alchemy, a digital platform that
A contrast therapy and breathwork facility called Reset has opened in Islington, London, in the
Elevate Arena
Elevate Arena
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Fitness First UK is embracing digital wellness technology by installing Kip’s tap-to-activate phone controls across
Solidcore, which is majority owned by L Catterton, has confirmed that it is actively exploring
UK Active has published new guidance on defibrillators to help fitness and leisure operators deliver
Luxury members’ club Tramp has expanded into the fitness, health and wellness sector with the
GCC gym operator, Gymnation, has secured a $100 million private credit facility from HPS Investment
Fitness Worx Gyms has confirmed work is underway on its 10th site, which will open
Xplor Fitness & Leisure
Xplor Fitness & Leisure
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
Aimed at consumers who are prioritising longevity and recovery, The Club provides an alternative way
Nuffield Health’s free programmes delivered social value of £166 million in 2025 and the company
1 - 20 of 12,300
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
Sponsored
New launch, Salus House, elevates boutique wellness with high service levels and a partnership with Technogym
HCM promotional features
Sponsored
Active IQ is calling for greater accountability in online fitness advice with the launch of a new trustmark
HCM promotional features
HCM magazine
HCM People

Stephen Price

Founder, SP&Co Group
Working in public health over the last few years has lit up parts of my brain again
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
Raphael Cuomo explores the powerful link between addiction, health and behaviour change
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
Strength training is evolving, driven by changing consumer preferences. Julie Cramer talks to innovators about how their products are meeting this demand
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
If the health service is to survive, we must recognise that it is a disease service – and that wellbeing rests with us, says the activity advocate and healthy ageing champion. He talks to Kate Cracknell
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
I experienced a blissful feeling of joy I hadn’t felt since I was a kid
HCM magazine
New insight from Deloitte and Grant Thornton shows record growth, but the real shift is towards identity and perceived value, revealing opportunities to deepen engagement with members
HCM magazine
The Les Mills partnership with Hyrox is something I'm personally really excited about
HCM magazine
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer.
Featured supplier news
Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Company profiles
Company profile: Absolute Performance
Absolute Performance is one of the UK’s leading gym design and installation companies. We install ...
Company profiles
Company profile: D2F Fitness
D2F Fitness specialises in providing fitness equipment tailored to your gym’s needs, but goes further ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
ukactive press release: Are they Fit for Office? UK Active and Technogym throw down the gauntlet to MPs
Hundreds of staff, MPs and Peers from across Westminster have signed up for the Fit for Office parliamentary physical activity challenge, which takes place throughout June and is hosted by ukactive and Technogym.
Featured press releases
Innerva press release: Lex Leisure’s power-assisted exercise suite smashes targets in record time
Crook Log Leisure Centre has more than doubled the membership target for its new power- assisted exercise suite in less than six months.
Directory
Hot tubs
MSpa International Ltd: Hot tubs
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Industrial washing machines
Miele Company Limited: Industrial washing machines
Lockers
Crown Sports Lockers: Lockers
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Fitness tracking platform
SpiviTech: Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
EGYM
EGYM
Partner sites