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Marriott International launches careers app in Europe
Marriott International is taking its recruitment digital in Europe with the newly launched careers app that is available in English, French, German and Russian.
The new innovation has been developed with Evvive Brands following market research among young people - the target demographic for the app.
Though the app is not designed to replace traditional face-to-face recruitment, its aim is to enable Marriott to reach a technologically savvy and ever increasing mobile audience, thus enhancing and optimising the recruitment process.
It will also showcase the range of roles available within Marriott - from general manager to housekeeping supervisor - to showcase opportunities within the company as it continues to expand and open new hotels across Europe.
The group currently has plans to double its portfolio in Europe from 40,000 rooms to 80,000 rooms by 2015.
The "Marriott Jobs in Europe" App is available for free download by iPad users, with the iPhone version coming soon.
Cate Newsom, head of insight for Evviva, said: "Young people want to hear about real people, what they do, and how they got there - stories of successful careers with Marriott and how they were built.
The app also presents Marriott's many brands together as a family to increase awareness of the many diverse opportunities within the company."