GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
fibodo Limited
fibodo Limited
fibodo Limited
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

News

MYXfitness becomes latest company to enter at-home fitness as market hots up

For many people, the market's current offerings don't suit their needs and lifestyles—MYXfitness hopes to fix that
– Heberto Calves

Wellness company MYXfitness has become the latest company to launch an on-demand, at-home fitness offer, looking to engage consumers directly through virtual fitness.

MYXfitness' package includes a commercial-grade Star Trac Stationary Bike Trainer fitted with a 21.5-inch interactive tablet, accompanied with a Polar OH1 heart rate monitor. The bike will be priced at US$1,199 (£926).

A MYX Plus package – which includes the bike and also three sets of SPRI dumbbells, a kettlebell, a resistance band, a GAIAM 24" foam roller and two mats – will be made available at US$1,499 (£1,157).

Bike owners can then tap into a digital platform which offers hundreds of classes, ranging from cycling, HIIT, cardio dance and barre to yoga, mindful movement, meditation and "everything in between". The on-demand offer will be priced at US$29 (£22) per month.

According to MYXfitness, the wide range of exercise offer – rather than focusing on a single discipline like cycling, running or rowing – will allow the company to provide users with strategic recommendations to mix up their workouts, infusing cardio, stretching, strength and foam rolling.

To add personalisation to the service, each members' fitness journey will also be measured through a proprietary 'MYX Score,' calculated off a user's heart rate, age and current level of fitness.

"Rather than trying to climb an arbitrary leaderboard, MYX Scores provide a uniquely rich and personal snapshot of one's success and progress over time," said Heberto Calves, President of MYXfitness.

He added that the wide range of classes and the MYX Score is part of the company's strategy to provide a "more holistic" approach to at-home fitness.

"The personal wellness and at-home fitness industries are booming, yet Americans' mental and physical health are on the decline," he added.

"For many people, the market's current offerings don't suit their needs and lifestyles—MYXfitness hopes to fix that.

"Using science-backed methods and positive psychology for a personalised, holistic approach, MYXfitness hopes to close this gap and transform the fitness landscape, offering users a safer, healthier and smarter platform to achieve their wellness goals."

The MYXfitness launch comes just days after Technogym announced it has teamed up with 1Rebel to develop an at-home indoor cycling platform.

The tie-up is part of Technogym's global Live service, launched in March this year. In addition to 1Rebel classes, Technogym Live will also feature content from other boutique operators – with Virgin Active Revolution in Milan, Italy and Rumble in New York, US already signed up.

The at-home fitness sector has been hotting up recently, with a number of new operators looking to tap into the potentially lucrative market.

In October, US-based startup Mirror secured an US$34m investment in a new round of funding led by hedge fund Point72. Mirror is a fitness content streaming device – designed as a traditional full-length mirror – offering workout videos and music. The Mirror itself costs US$1,495 to purchase and monthly subscriptions for classes are priced at US$39 per month.

This was followed by fitness equipment giant Johnson Health Tech announcing that it will launch a at-home indoor cycles and treadmills through its Horizon Fitness brand.

The new Studio Series kit has been designed to allow users to tap into on-demand services from Peloton, Studio.live and other fitness services.

In May 2019, boutique cycle studio operator Flywheel teamed up with Amazon.com to make its Flywheel Home Bike available to customers.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Wellness company MYXfitness has become the latest company to launch an on-demand, at-home fitness offer, looking to engage consumers directly through virtual fitness.
HAF,FIT,IND,PTS,TEC
imagesX/THUMB343701_829060_286732.jpg
Latest News
Fitness, sport and leisure sector professionals who have continued to deliver services to their communities ...
Latest News
A national survey has launched to chart the mental health of the fitness and physical ...
Latest News
One of England's highest ranking police officers has called on government ministers to clearly define ...
Latest News
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch ...
Latest News
Fitness First has launched a new free digital fitness hub, offering users a wide range ...
Latest News
The Gym Group has brought in Rio Ferdinand and Wais Shaifta as non-executive directors, signalling ...
Latest News
As the global vaccine rollout brings reopening closer and heralds the end of lockdowns, jostling ...
Latest News
Less than half (44.9 per cent) of children and young people in England met the ...
HCM Magazine
Sponsored
Technogym introduced live and on-demand functionality to Mywellness in July. Here we find out more about operators who have adopted this solution
HCM Magazine
Sponsored
Ruskin Fitness Club has transformed its gym in partnership with Technogym, adding the new Excite Live line, as well as dedicated workout zones
HCM Magazine
The great debate
Given its support for the NHS, should the fitness industry be classified as an essential service, and if so, how do we get the sector reclassified? Kath Hudson asks industry leaders for their views
HCM Magazine
Letters
Power Plate UK's Davide Ferreira and Stuart Stokes from ReferAll write to HCM
HCM Magazine
Profile
The chair of énergie and vice chair of BMF talks to Kate Cracknell about creating an omnichannel approach that brings together indoor, outdoor, online and VR
HCM Magazine
Local leisure
HCM talks to policy makers, operators and decision-makers about the public sector and trust response to the pandemic
HCM Magazine
HCM People
I’ve been in the industry for a decade and it’s the first time I’ve seen it truly unified from the top to the bottom
HCM Magazine
HCM magazine
This was a year when research helped transformed the gym sector into a serious political force. Two pieces of work stand out in terms of timely impact
HCM magazine
We’ve stepped off the path this month to bring you a special 2020 review edition of HCM and to propose emerging priorities going forward, as we gird our loins to tackle 2021
HCM magazine
Nu Physio and Fitness has placed Egym at the heart of its protection and prevention model
Featured supplier news
Featured supplier: Core Health & Fitness announces partnership with Énergie Fitness Iberia
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the roll- out of all projected clubs with Énergie Fitness Iberia over the next seven years.
Featured supplier news
Featured supplier: AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Video Gallery
CPASE creates unforgettable luxury member experience at new boutique club with Technogym
Technogym
Technogym has equipped Clare Stobart's new boutique health club – CPASE. Read more
More videos:
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Fitness Software
FunXtion International BV: Fitness Software
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Member feedback software
AskNicely: Member feedback software
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
fibodo Limited: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

MYXfitness becomes latest company to enter at-home fitness as market hots up

For many people, the market's current offerings don't suit their needs and lifestyles—MYXfitness hopes to fix that
– Heberto Calves

Wellness company MYXfitness has become the latest company to launch an on-demand, at-home fitness offer, looking to engage consumers directly through virtual fitness.

MYXfitness' package includes a commercial-grade Star Trac Stationary Bike Trainer fitted with a 21.5-inch interactive tablet, accompanied with a Polar OH1 heart rate monitor. The bike will be priced at US$1,199 (£926).

A MYX Plus package – which includes the bike and also three sets of SPRI dumbbells, a kettlebell, a resistance band, a GAIAM 24" foam roller and two mats – will be made available at US$1,499 (£1,157).

Bike owners can then tap into a digital platform which offers hundreds of classes, ranging from cycling, HIIT, cardio dance and barre to yoga, mindful movement, meditation and "everything in between". The on-demand offer will be priced at US$29 (£22) per month.

According to MYXfitness, the wide range of exercise offer – rather than focusing on a single discipline like cycling, running or rowing – will allow the company to provide users with strategic recommendations to mix up their workouts, infusing cardio, stretching, strength and foam rolling.

To add personalisation to the service, each members' fitness journey will also be measured through a proprietary 'MYX Score,' calculated off a user's heart rate, age and current level of fitness.

"Rather than trying to climb an arbitrary leaderboard, MYX Scores provide a uniquely rich and personal snapshot of one's success and progress over time," said Heberto Calves, President of MYXfitness.

He added that the wide range of classes and the MYX Score is part of the company's strategy to provide a "more holistic" approach to at-home fitness.

"The personal wellness and at-home fitness industries are booming, yet Americans' mental and physical health are on the decline," he added.

"For many people, the market's current offerings don't suit their needs and lifestyles—MYXfitness hopes to fix that.

"Using science-backed methods and positive psychology for a personalised, holistic approach, MYXfitness hopes to close this gap and transform the fitness landscape, offering users a safer, healthier and smarter platform to achieve their wellness goals."

The MYXfitness launch comes just days after Technogym announced it has teamed up with 1Rebel to develop an at-home indoor cycling platform.

The tie-up is part of Technogym's global Live service, launched in March this year. In addition to 1Rebel classes, Technogym Live will also feature content from other boutique operators – with Virgin Active Revolution in Milan, Italy and Rumble in New York, US already signed up.

The at-home fitness sector has been hotting up recently, with a number of new operators looking to tap into the potentially lucrative market.

In October, US-based startup Mirror secured an US$34m investment in a new round of funding led by hedge fund Point72. Mirror is a fitness content streaming device – designed as a traditional full-length mirror – offering workout videos and music. The Mirror itself costs US$1,495 to purchase and monthly subscriptions for classes are priced at US$39 per month.

This was followed by fitness equipment giant Johnson Health Tech announcing that it will launch a at-home indoor cycles and treadmills through its Horizon Fitness brand.

The new Studio Series kit has been designed to allow users to tap into on-demand services from Peloton, Studio.live and other fitness services.

In May 2019, boutique cycle studio operator Flywheel teamed up with Amazon.com to make its Flywheel Home Bike available to customers.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Wellness company MYXfitness has become the latest company to launch an on-demand, at-home fitness offer, looking to engage consumers directly through virtual fitness.
HAF,FIT,IND,PTS,TEC
imagesX/THUMB343701_829060_286732.jpg

News

Fitness, sport and leisure sector professionals who have continued to deliver services to their communities
A national survey has launched to chart the mental health of the fitness and physical
One of England's highest ranking police officers has called on government ministers to clearly define
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch
Fitness First has launched a new free digital fitness hub, offering users a wide range
The Gym Group has brought in Rio Ferdinand and Wais Shaifta as non-executive directors, signalling
Volution.fit
Volution.fit
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s
As the global vaccine rollout brings reopening closer and heralds the end of lockdowns, jostling
Less than half (44.9 per cent) of children and young people in England met the
An England-wide survey of over 5,000 adults found that 80 per cent of people aged
The government needs to provide the fitness and physical activity sector with a plan which
Book4Time, a leading cloud-based business management solution for the global hospitality, spa and wellness industry,
Some Brits drop their exercise habits, eat unhealthily and drink more alcohol during lockdowns, according
Miha Bodytec GmbH
Miha Bodytec GmbH
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic
New year, new celeb workout as Mark ‘Bez’ Berry announces the launch of his own
Frasers Group will open three new regional flagship Flannels-branded retail stores during 2021 – each
The closing of gyms, leisure centres and swimming pools under COVID-19 restrictions is costing the
The UK physical activity sector will lose around £400m a month during lockdown. The figure,
HIIT brand 1Rebel has entered the Middle Eastern market for the first time, with the
ukactive has called on the UK government to draft a new National Physical Activity Plan
fibodo Limited
fibodo Limited
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London. Using
David Lloyd Leisure has become the latest operator to have its auditors flag up the
An international panel of experts have examined how social prescribing can play a role in
MyZone Group Ltd
MyZone Group Ltd
1 - 20 of 11,747
HCM Magazine
Sponsored
Technogym introduced live and on-demand functionality to Mywellness in July. Here we find out more about operators who have adopted this solution
HCM Magazine
Sponsored
Ruskin Fitness Club has transformed its gym in partnership with Technogym, adding the new Excite Live line, as well as dedicated workout zones
HCM Magazine
The great debate
Given its support for the NHS, should the fitness industry be classified as an essential service, and if so, how do we get the sector reclassified? Kath Hudson asks industry leaders for their views
HCM Magazine
Letters
Power Plate UK's Davide Ferreira and Stuart Stokes from ReferAll write to HCM
HCM Magazine
Profile
The chair of énergie and vice chair of BMF talks to Kate Cracknell about creating an omnichannel approach that brings together indoor, outdoor, online and VR
HCM Magazine
Local leisure
HCM talks to policy makers, operators and decision-makers about the public sector and trust response to the pandemic
HCM Magazine
HCM People
I’ve been in the industry for a decade and it’s the first time I’ve seen it truly unified from the top to the bottom
HCM Magazine
HCM magazine
This was a year when research helped transformed the gym sector into a serious political force. Two pieces of work stand out in terms of timely impact
HCM magazine
We’ve stepped off the path this month to bring you a special 2020 review edition of HCM and to propose emerging priorities going forward, as we gird our loins to tackle 2021
HCM magazine
Nu Physio and Fitness has placed Egym at the heart of its protection and prevention model
HCM magazine
How Virtuagym and Thebodycontent created an ecosystem of fitness within a small community
HCM magazine
High quality user experience and good value for the operator. This is the winning formula behind an expanding Physical Company product range, says James Anderson
HCM magazine
I used to worry about competition, but today, I have such confidence in our new business model I don’t feel worried. The rest of the market can try to compete, but our clubs will be in a different league
HCM magazine
The science shows being fit mitigates against COVID-19. We’ve proven we can operate safely under the SAGE COVID-secure Framework. Time to join it up by securing essential service status
HCM magazine
A new study from the Global Wellness Institute highlights the scope of the $121bn mental wellness market, as Katie Barnes and Megan Whitby report
HCM magazine
New research from the Karolinska Institutet in Sweden, has established why people who exercise when suffering from cancer generally have better outcomes
HCM magazine
Featured supplier news
Featured supplier: Core Health & Fitness announces partnership with Énergie Fitness Iberia
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the roll- out of all projected clubs with Énergie Fitness Iberia over the next seven years.
Featured supplier news
Featured supplier: AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Video Gallery
CPASE creates unforgettable luxury member experience at new boutique club with Technogym
Technogym
Technogym has equipped Clare Stobart's new boutique health club – CPASE. Read more
More videos:
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Fitness Software
FunXtion International BV: Fitness Software
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Member feedback software
AskNicely: Member feedback software
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
fibodo Limited: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
fibodo Limited
fibodo Limited