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Core Health & Fitness
Core Health & Fitness
Core Health & Fitness
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Life Fitness introduces new Axiom Series of strength equipment

Life Fitness has launched a new line of strength equipment targeting the commercial market.

The Axiom Series features 10 single-exercise and eight dual-exercise selectorised machines, a dual adjustable pulley and 12 benches and racks.

With a focus on biomechanics and a modern design – such as low-profile towers that allow for clear sight lines across the gym floor – Axiom has been created mainly for health clubs and hospitality operators.

Designed to be user-friendly and approachable to all exercisers, each selectorised unit includes graphic placards to help exercisers learn what muscle groups they are training and proper exercise motion.

QR codes are also scannable via a smartphone to show a video of how to use each machine.

Axiom Series utilises weight stacks, guide rods, pulleys and cables, in addition to a standard accessory tray on top of each tower to store a water bottle, towel or mobile phone.

Operators can also choose between a rear shroud only or full shroud solution, depending on the design of their facility.

“We’ve listened to feedback from our customers and we’re excited for them to experience the full breadth and versatility of this line," said Dan Wille, Global Vice President of Marketing and Product Development, Life Fitness.

"The Axiom lineup features a fresh, inviting design with upgraded biomechanics and is the perfect solution to upgrade the look and strength training experience of any facility.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Life Fitness
With 30 years of delivering performance, comfort and durability to create the ultimate fitness experience, Life Fitness work tirelessly to develop the best fitness equipment on the market today. With the expertise to provide guidance from conception to completion of a project, Life Fitness' award winning and aesthetically appealing products leave a powerful impression on everyone who walks through the door and provide an experience that keeps them coming back for more.
Address
Queen Adelaide, Ely, Cambridgeshire CB7 4UB
Telephone
+44 (0)1353 666017
Life Fitness has launched a new line of strength equipment targeting the commercial market.
2020/THUMB346303_756980_374575.jpg
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News

Life Fitness introduces new Axiom Series of strength equipment

Life Fitness has launched a new line of strength equipment targeting the commercial market.

The Axiom Series features 10 single-exercise and eight dual-exercise selectorised machines, a dual adjustable pulley and 12 benches and racks.

With a focus on biomechanics and a modern design – such as low-profile towers that allow for clear sight lines across the gym floor – Axiom has been created mainly for health clubs and hospitality operators.

Designed to be user-friendly and approachable to all exercisers, each selectorised unit includes graphic placards to help exercisers learn what muscle groups they are training and proper exercise motion.

QR codes are also scannable via a smartphone to show a video of how to use each machine.

Axiom Series utilises weight stacks, guide rods, pulleys and cables, in addition to a standard accessory tray on top of each tower to store a water bottle, towel or mobile phone.

Operators can also choose between a rear shroud only or full shroud solution, depending on the design of their facility.

“We’ve listened to feedback from our customers and we’re excited for them to experience the full breadth and versatility of this line," said Dan Wille, Global Vice President of Marketing and Product Development, Life Fitness.

"The Axiom lineup features a fresh, inviting design with upgraded biomechanics and is the perfect solution to upgrade the look and strength training experience of any facility.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Life Fitness
With 30 years of delivering performance, comfort and durability to create the ultimate fitness experience, Life Fitness work tirelessly to develop the best fitness equipment on the market today. With the expertise to provide guidance from conception to completion of a project, Life Fitness' award winning and aesthetically appealing products leave a powerful impression on everyone who walks through the door and provide an experience that keeps them coming back for more.
Address
Queen Adelaide, Ely, Cambridgeshire CB7 4UB
Telephone
+44 (0)1353 666017
Life Fitness has launched a new line of strength equipment targeting the commercial market.
2020/THUMB346303_756980_374575.jpg

News

Customer experience software provider, AskNicely, has announced it will host a new virtual event called
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return
A UK government U-turn – just announced – will see gyms and leisure centres staying open
"Dozens" of gyms in Liverpool, UK, have defied the government and stayed open for business
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promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
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Join the second Annual Fitness & Active Brands Summit and walk away with the expertise you need to transform your business model and maximise the US$59.23bn virtual fitness market opportunity.
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Featured supplier: Power Plate kicks off campaign to support fitness industry deliver health and wellness in one solution
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Click on a catalogue to view it online
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Core Health & Fitness
Core Health & Fitness