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Les Mills International
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Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

ICAA's Colin Milner says society must reclaim wellbeing for older people with new, vibrant models

It's time to refocus on the changing needs of older adults, according to a new initiative from The International Council on Active Aging (ICAA).

Colin Milner, ICAA chief executive, has made a call for policymakers and businesses – as well as society in general – to integrate wellness throughout all organisational strategies and operations in order to "reclaim health and wellbeing for older people".

Populations of the world are emerging from the pandemic year and life is unlikely to return to the way it was before COVID-19, says Milner, making this a "transformative time" when we must move beyond crisis management and develop a "new, vibrant model" to meet the needs and lifestyles of today’s older adults.

“Now is the time that we can come together to reclaim our lives and businesses,” Milner said.

The call to action identifies four key "reclaims" for ageing populations – emotional and mental health, functional ability, the potential of ageing and business health.

ICAA outlines the four areas as follows:

Reclaim emotional and mental health

Wellness is an antidote to the feelings of anxiety, loneliness and grief that harried many people during the social isolation and personal losses related to the COVID-19 pandemic.

Wellness offers support groups, counselling and physically safe gatherings for spiritual, intellectual, cultural and social interactions, all of which lessen loneliness and build resilience.

Reclaim functional ability

Healthy ageing means having the functional ability that enables well-being at older ages (World Health Organization).

The wellness dimensions frame the cognitive, physical, social and psychological abilities for functioning in everyday life, whether daily life entails a walk to the bank, managing personal finances, conversing with a coworker, completing self-care activities or setting up a video call with family members.

Reclaim the potential of ageing

Negative, ageist stereotypes can afflict older adults, resulting in social isolation, poor mental health and reduced physical health.

Wellness opportunities and programmes have a purpose well beyond entertainment. Wellness brings together younger and older generations, promotes volunteering and lifelong learning, showcases highly skilled artists, educators and businesspeople – all of these reclaim older adults as valuable contributors to society.

Reclaim business health

Counteract misunderstandings about the value proposition of senior living and senior services by showcasing how wellness guides a lifestyle of personal growth, effective health behaviours and safe, personalised care.

Wellness culture and opportunities align with many organisational performance metrics by attracting and retaining customers/residents, generating referrals, reducing risks, delaying care needs and delivering the brand promise. Well-designed workforce wellness programmes are a recruitment and retention benefit.

For more information on the call to action, click here for the dedicated ICAA website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The International Council on Active Aging (ICAA) has made a call for policymakers and businesses – as well as society in general – to integrate wellness throughout all organisational strategies and operations in order to 'reclaim health and wellbeing for older people'.
HAF,SAB,CAS,PUB
2021/THUMB347680_215701_441750.jpg
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News

ICAA's Colin Milner says society must reclaim wellbeing for older people with new, vibrant models

It's time to refocus on the changing needs of older adults, according to a new initiative from The International Council on Active Aging (ICAA).

Colin Milner, ICAA chief executive, has made a call for policymakers and businesses – as well as society in general – to integrate wellness throughout all organisational strategies and operations in order to "reclaim health and wellbeing for older people".

Populations of the world are emerging from the pandemic year and life is unlikely to return to the way it was before COVID-19, says Milner, making this a "transformative time" when we must move beyond crisis management and develop a "new, vibrant model" to meet the needs and lifestyles of today’s older adults.

“Now is the time that we can come together to reclaim our lives and businesses,” Milner said.

The call to action identifies four key "reclaims" for ageing populations – emotional and mental health, functional ability, the potential of ageing and business health.

ICAA outlines the four areas as follows:

Reclaim emotional and mental health

Wellness is an antidote to the feelings of anxiety, loneliness and grief that harried many people during the social isolation and personal losses related to the COVID-19 pandemic.

Wellness offers support groups, counselling and physically safe gatherings for spiritual, intellectual, cultural and social interactions, all of which lessen loneliness and build resilience.

Reclaim functional ability

Healthy ageing means having the functional ability that enables well-being at older ages (World Health Organization).

The wellness dimensions frame the cognitive, physical, social and psychological abilities for functioning in everyday life, whether daily life entails a walk to the bank, managing personal finances, conversing with a coworker, completing self-care activities or setting up a video call with family members.

Reclaim the potential of ageing

Negative, ageist stereotypes can afflict older adults, resulting in social isolation, poor mental health and reduced physical health.

Wellness opportunities and programmes have a purpose well beyond entertainment. Wellness brings together younger and older generations, promotes volunteering and lifelong learning, showcases highly skilled artists, educators and businesspeople – all of these reclaim older adults as valuable contributors to society.

Reclaim business health

Counteract misunderstandings about the value proposition of senior living and senior services by showcasing how wellness guides a lifestyle of personal growth, effective health behaviours and safe, personalised care.

Wellness culture and opportunities align with many organisational performance metrics by attracting and retaining customers/residents, generating referrals, reducing risks, delaying care needs and delivering the brand promise. Well-designed workforce wellness programmes are a recruitment and retention benefit.

For more information on the call to action, click here for the dedicated ICAA website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The International Council on Active Aging (ICAA) has made a call for policymakers and businesses – as well as society in general – to integrate wellness throughout all organisational strategies and operations in order to 'reclaim health and wellbeing for older people'.
HAF,SAB,CAS,PUB
2021/THUMB347680_215701_441750.jpg

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German fitness operator BestFit Group has acquired regional gym chain EuroFit for an undisclosed sum.
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Speaking exclusive to HCM, Ralph Scholz and Nathalie Smeeman have confirmed that B2B trade show
The Pingdemic of people receiving notifications on their phones, telling them to self-isolate because of
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Preston Lewis

Co-founder, Black Box VR
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Stelian Iacob

Stelian Iacob, CEO and senior VP, Therme Group
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Let’s talk about Orbit4 – the secret behind successful gyms.
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As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured operator news
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Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
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Spa software
SpaBooker: Spa software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
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Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
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Les Mills International
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