An independently-owned health club that has recently opened in Ciudad Quesada on Spain’s Costa Blanca aims to target local residents, Scandinavian expatriates and holidaymakers.

Howard’s Health & Fitness will include a gym, fitness studio, spa pool, sauna and steamroom.

Flexible membership options will range from pay as you go passes to annual memberships to cater for occasional tourists, as well as permanent, winter and weekend residents.

The club will use Checkfree’s webbased club management software for fee collections, payment processing, membership renewals, electronic booking of activities and marketing.

The system is hosted by a central server managed by Checkfree, but managed locally by club owner Kelvin Howard. This enables Howard to access details on everything from daily footfall to staff schedules. “The data will provide insight into how we can better meet our members’ needs,” he says.