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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Former Starbucks executive appointed CEO of Retro Fitness

Retro Fitness has appointed Andrew Alfano – a former senior vice president at coffee house giant Starbucks – as its chief executive.

Alfano joins the low-cost fitness franchisor in the midst of the company's ambitious expansion push. The chain currently has more than 150 gyms open or under development across the US and has previously announced a target of having 250 sites by the end of 2019.

Alfano, who at Starbucks led major markets and was credited with achieving record growth and revenue, will be "instrumental" in building up Retro's operations.

"I love to build brands," Alfano said.

"Retro Fitness has all the characteristics of what I love – a compelling value proposition, strong franchisee base and a brand following with consumers ripe for growth and expansion.

"By offering members everything they love about a big box gym and bundling it with personalised group classes, niche workout experiences and personal training, Retro Fitness has great potential for its next phase of growth."

Founded by Casaburi in 2004, Retro Fitness has evolved from a regional Northeast gym concept into a national fitness system with gyms open in 16 states.

Retro gym floors feature circuit and weight training equipment and CV machines equipped with personal flat-screen TVs. It also offers individual and group training options, functional training areas and signature "Retro Blends Smoothie Bar".

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Retro Fitness has appointed Andrew Alfano – a former senior vice president at coffee house giant Starbucks – as its chief executive.
HAF,FIT,IND,PHR
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News

Former Starbucks executive appointed CEO of Retro Fitness

Retro Fitness has appointed Andrew Alfano – a former senior vice president at coffee house giant Starbucks – as its chief executive.

Alfano joins the low-cost fitness franchisor in the midst of the company's ambitious expansion push. The chain currently has more than 150 gyms open or under development across the US and has previously announced a target of having 250 sites by the end of 2019.

Alfano, who at Starbucks led major markets and was credited with achieving record growth and revenue, will be "instrumental" in building up Retro's operations.

"I love to build brands," Alfano said.

"Retro Fitness has all the characteristics of what I love – a compelling value proposition, strong franchisee base and a brand following with consumers ripe for growth and expansion.

"By offering members everything they love about a big box gym and bundling it with personalised group classes, niche workout experiences and personal training, Retro Fitness has great potential for its next phase of growth."

Founded by Casaburi in 2004, Retro Fitness has evolved from a regional Northeast gym concept into a national fitness system with gyms open in 16 states.

Retro gym floors feature circuit and weight training equipment and CV machines equipped with personal flat-screen TVs. It also offers individual and group training options, functional training areas and signature "Retro Blends Smoothie Bar".

Sign up for FREE ezines & magazines
Retro Fitness has appointed Andrew Alfano – a former senior vice president at coffee house giant Starbucks – as its chief executive.
HAF,FIT,IND,PHR
imagesX/THUMB342682_880282_935041.jpg

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Matrix Fitness is launching MX4 Active to engage the ageing and deconditioned populations. We talk to Steve Barrett, director of global group education and training, to find out more
Features
Promotional feature
Now in its eighth year, Myzone has established itself as a key player in the fitness industry. We chat to Myzone's global marketing director, Gemma Bonnett-Kolakowska, about how the brand continues to develop and evolve
Features
Talking point
Personal trainers play a key role in the gym environment, helping members to achieve their fitness goals. But are the current training models allowing them to do this in the best possible way? Or could they be doing more? We ask our panel of experts
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When setting up a new fitness offering, having a point of difference is key. Two businesses tell us how Electro Muscle Stimulation has been successful in helping them to stand out from the rest
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Featured supplier: FunXtion makes fitness as integral to life as brushing your teeth
FunXtion delivers a complete, wrap-around exercise experience.
Featured supplier news
Featured supplier: Fusion Lifestyle incorporates Power Plate into ‘INTENCITY Studios’
Fusion Lifestyle, the highly experienced sports and leisure management brand is working with Power Plate to integrate vibration training into its high intensity fitness studios.
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Video Gallery
Optimum Nutrition for Health and Performance.
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Optimum Nutrition for Health and Performance is an Association for Nutrition (AfN) certified nutrition course & approved for CPD points from REPs and CIMSPA. Read more
More videos:
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
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Company profile: MiE FitQuest
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Click on a catalogue to view it online
Directory
Lockers/interior design
Craftsman Quality Lockers Ltd: Lockers/interior design
Exercise equipment
Matrix Fitness: Exercise equipment
Audio visual
Hutchison Technologies: Audio visual
Professional services
Deloitte UK: Professional services
Trade associations
International SPA Association - iSPA: Trade associations
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Member access schemes
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