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Health Club Management

Health Club Management

News

Former Starbucks executive appointed CEO of Retro Fitness

Retro Fitness has appointed Andrew Alfano – a former senior vice president at coffee house giant Starbucks – as its chief executive.

Alfano joins the low-cost fitness franchisor in the midst of the company's ambitious expansion push. The chain currently has more than 150 gyms open or under development across the US and has previously announced a target of having 250 sites by the end of 2019.

Alfano, who at Starbucks led major markets and was credited with achieving record growth and revenue, will be "instrumental" in building up Retro's operations.

"I love to build brands," Alfano said.

"Retro Fitness has all the characteristics of what I love – a compelling value proposition, strong franchisee base and a brand following with consumers ripe for growth and expansion.

"By offering members everything they love about a big box gym and bundling it with personalised group classes, niche workout experiences and personal training, Retro Fitness has great potential for its next phase of growth."

Founded by Casaburi in 2004, Retro Fitness has evolved from a regional Northeast gym concept into a national fitness system with gyms open in 16 states.

Retro gym floors feature circuit and weight training equipment and CV machines equipped with personal flat-screen TVs. It also offers individual and group training options, functional training areas and signature "Retro Blends Smoothie Bar".

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Retro Fitness has appointed Andrew Alfano – a former senior vice president at coffee house giant Starbucks – as its chief executive.
HAF,FIT,IND,PHR
imagesX/THUMB342682_880282_935041.jpg
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There is no escaping the fact that we are operating in extraordinary times. Our physical health clubs, gyms and studios are closed and we’re trying to keep our membership engaged, fit and healthy via online and digital training.
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    News

    Former Starbucks executive appointed CEO of Retro Fitness

    Retro Fitness has appointed Andrew Alfano – a former senior vice president at coffee house giant Starbucks – as its chief executive.

    Alfano joins the low-cost fitness franchisor in the midst of the company's ambitious expansion push. The chain currently has more than 150 gyms open or under development across the US and has previously announced a target of having 250 sites by the end of 2019.

    Alfano, who at Starbucks led major markets and was credited with achieving record growth and revenue, will be "instrumental" in building up Retro's operations.

    "I love to build brands," Alfano said.

    "Retro Fitness has all the characteristics of what I love – a compelling value proposition, strong franchisee base and a brand following with consumers ripe for growth and expansion.

    "By offering members everything they love about a big box gym and bundling it with personalised group classes, niche workout experiences and personal training, Retro Fitness has great potential for its next phase of growth."

    Founded by Casaburi in 2004, Retro Fitness has evolved from a regional Northeast gym concept into a national fitness system with gyms open in 16 states.

    Retro gym floors feature circuit and weight training equipment and CV machines equipped with personal flat-screen TVs. It also offers individual and group training options, functional training areas and signature "Retro Blends Smoothie Bar".

    Sign up for FREE ezines & magazines
    Retro Fitness has appointed Andrew Alfano – a former senior vice president at coffee house giant Starbucks – as its chief executive.
    HAF,FIT,IND,PHR
    imagesX/THUMB342682_880282_935041.jpg

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    Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
    Features
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    Matrix Connected Solutions helps Roko deliver a digital member experience beyond the four walls of the clubs
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    Premier Global NASM has restructured its education offering to create new career pathways to help personal trainers and individuals entering the sector navigate their way to career success. Dan Rees explains the rationale
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    Innovation
    With members stuck at home, now’s the perfect time to plan some cost-effective upgrades to your clubs. Suppliers explain how a flooring refresh could help attract members back in-club as the pandemic eases
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    It’s easy to get stuck in a functional rut, relying on the same old burpees and ball slams. We ask for inspiration on how to put the fun back into functional training
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    Opinion
    promotion
    Hedgehog Concept Ltd has developed software that allows its clients to track usage and customer volume on a minute to minute basis.
    Opinion: Is your software fit for COVID-19?
    Featured supplier news
    Featured supplier: Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
    Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
    Featured supplier news
    Featured supplier: What’s your Covid-19 exit strategy? How will you use this time to relaunch your business to thrive, not just survive
    There is no escaping the fact that we are operating in extraordinary times. Our physical health clubs, gyms and studios are closed and we’re trying to keep our membership engaged, fit and healthy via online and digital training.
    Video Gallery
    Technogym mywellness app
    Technogym
    Improve your training experience. All your data in a single app. Read more
    More videos:
      Company profiles
      Company profile: Jordan Fitness
      Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
      Company profiles
      Company profile: Crown Sports Lockers
      Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
      Catalogue Gallery
      Click on a catalogue to view it online
      Directory
      Fitness equipment
      TRX Training: Fitness equipment
      Gym flooring
      REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
      Independent service & maintenance
      Servicesport UK Limited: Independent service & maintenance
      Skincare
      Comfort Zone - Davines S.p.A: Skincare
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      Greywell, Hampshire
      Barnsgrove Health and Wellness Club
      Property & Tenders
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      Diary dates
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      Worldwide, Various,
      Diary dates
      06-07 Jul 2020
      Eastwood Hall, Nottingham, United Kingdom
      Diary dates
      28-31 Aug 2020
      Expo Centre & Riviera di Rimini, Italy
      Diary dates
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      Diary dates
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      Diary dates
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