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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Fitness companies hit the Christmas marketing trail

While January is traditionally seen as the time for fitness companies to push out the marketing boat, a couple of industry players have made a head start to proceedings with pre-Christmas campaigns.

Rather than targeting those looking to get fit following the festive period, at-home fitness giant Peloton has launched a campaign promoting its bike as the perfect Christmas present.

Its 30-second commercial shows a husband gifting a Peloton bike to her wife – who then documents her workouts on the Peloton bike throughout the following year, recording videos to share her experiences.

Meanwhile, UK-based fitness marketplace Hussle has launched a new campaign with the tagline ‘Fitness Just Got Real’.

It has been designed to show how fitness is easy to access and features the narrative of multiple characters, all working out in their own way, on their own terms, in their own time.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
While January is traditionally seen as the time for fitness companies to push out the marketing boat, a couple of industry players have made a head start to proceedings with pre-Christmas campaigns.
SAM
imagesX/THUMB344083_231019_747997.jpg
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HCM Magazine
Everyone’s talking about
Booming membership sales, busy suburban clubs and members visiting during the working day. Operators are reporting it’s good to be back. Kath Hudson finds out what business has been like since the re-set button was pressed
HCM Magazine
Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Sponsored
Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
HCM Magazine
Statistics
How have consumers responded to the end of lockdowns? Cesar Carvalho shares some bounceback numbers with HCM
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HCM People
We first started talking to KSL over two years ago, so this was not a rushed partnership
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HCM people
This partnership with F45 is an exciting business venture for me
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Running
Running booms when health clubs and gyms are closed. Could this enthusiasm result in treadmill training becoming the new spinning? Kath Hudson reports
HCM Magazine
HCM magazine
In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings
HCM magazine
Our competition need to fasten their seatbelts
HCM magazine
HCM People

Danielle Obe

Chair, The Black Swimming Association
Our vision is a future with ethnic diversity in aquatics
Featured supplier news
Featured supplier news: Founder of dynamic yoga platform launches cinematic wellbeing classes for luxury spas and hotels
Matt Miller, founder of leading yoga training platform Broga has announced the launch of Earth+Sky – a collection of cinematic virtual wellbeing classes filmed in breath-taking locations around the world.
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People's fitness goals are extremely diverse – ranging from an elite athlete focused on the next goal to someone who dislikes all activity due to chronic back pain.
Featured operator news
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Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
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Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Les Mills UK
For over 50 years Les Mills has been leading the way in fitness to inspire ...
Company profiles
Company profile: Pulse Fitness
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Power Plate: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
trade associations
International SPA Association - iSPA: trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Management software
Premier Software Solutions: Management software
Spa software
SpaBooker: Spa software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Fitness companies hit the Christmas marketing trail

While January is traditionally seen as the time for fitness companies to push out the marketing boat, a couple of industry players have made a head start to proceedings with pre-Christmas campaigns.

Rather than targeting those looking to get fit following the festive period, at-home fitness giant Peloton has launched a campaign promoting its bike as the perfect Christmas present.

Its 30-second commercial shows a husband gifting a Peloton bike to her wife – who then documents her workouts on the Peloton bike throughout the following year, recording videos to share her experiences.

Meanwhile, UK-based fitness marketplace Hussle has launched a new campaign with the tagline ‘Fitness Just Got Real’.

It has been designed to show how fitness is easy to access and features the narrative of multiple characters, all working out in their own way, on their own terms, in their own time.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
While January is traditionally seen as the time for fitness companies to push out the marketing boat, a couple of industry players have made a head start to proceedings with pre-Christmas campaigns.
SAM
imagesX/THUMB344083_231019_747997.jpg

News

Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease.
The global health and fitness industry is returning to a busy programme of live trade
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at
Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to
Tanni Grey-Thompson has outlined her vision on how the physical activity sector can play "the
FreeMotion Fitness
FreeMotion Fitness
Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the
The Global Health & Fitness Alliance (GHFA) has revealed the makeup of its inaugural nine-member
The 40th Annual IHRSA International Convention & Trade Show (IHRSA 2021) begins today in Dallas,
A new study has suggested that strength training can result in people losing around a
Basic-Fit has officially opened its 1,000th club, with the launch of a new site in
Health club operator Life Time Group has become a publicly traded company again, after it
Creating workout experiences will be the main theme of this year's Retention Convention, which will
Miha Bodytec GmbH
Miha Bodytec GmbH
People's fitness goals are extremely diverse – ranging from an elite athlete focused on the
Marg Mayne will stand down as CEO of Mytime Active next year, after more than
French car manufacturer Citroën and hotel brand Pullman Hotels & Resorts have partnered to create
Les Mills is expanding its digital operations by replacing its existing on-demand services with the
Sport England has spent £1.5m launching its own on-demand fitness platform, with the hope of
New research by Barclays Corporate Banking reveals that the leisure, fitness, spa and hospitality industries
Tanni Grey-Thompson has announced she will hand over her role as ukactive chair in August
Innovatise UK Ltd
Innovatise UK Ltd
The best in class of the physical activity sector have been revealed at the ukactive
A group of leading health and fitness companies in Romania have joined forces to launch
Boxing-inspired fitness operator Rumble has signed a master franchise agreement in Australia, which could see
FIBO Exhibition
FIBO Exhibition
1 - 20 of 12,048
HCM Magazine
Everyone’s talking about
Booming membership sales, busy suburban clubs and members visiting during the working day. Operators are reporting it’s good to be back. Kath Hudson finds out what business has been like since the re-set button was pressed
HCM Magazine
Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Sponsored
Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
HCM Magazine
Statistics
How have consumers responded to the end of lockdowns? Cesar Carvalho shares some bounceback numbers with HCM
HCM Magazine
HCM People
We first started talking to KSL over two years ago, so this was not a rushed partnership
HCM Magazine
HCM people
This partnership with F45 is an exciting business venture for me
HCM Magazine
Running
Running booms when health clubs and gyms are closed. Could this enthusiasm result in treadmill training becoming the new spinning? Kath Hudson reports
HCM Magazine
HCM magazine
In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings
HCM magazine
Our competition need to fasten their seatbelts
HCM magazine
HCM People

Danielle Obe

Chair, The Black Swimming Association
Our vision is a future with ethnic diversity in aquatics
HCM magazine
Screens display power generated from each piece of equipment, allowing people to compete against each other for kilowatt hours produced
HCM magazine
David Minton says the healthy movement industry is ten times bigger than the health club sector, and the care industry four times bigger and ask why we’re not rushing to collaborate?
HCM magazine
We start with people’s pain points and give them a pathway to move away from that – to heal and be a force for good in their own lives
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The Gym Group has taken its digital hybrid strategy full circle, piloting in-gym workout pods and studios with its home workout delivery partner, Fiit. HCM talks to the team driving the project
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Life Fitness introduces Integrity SL, the next-generation LED console with intuitive functionality and digital connectivity
HCM magazine
Generations rarely have the opportunity to reset public opinion and effect behaviour change for good, but post-pandemic two unequal movements with a lot in common will be the focus of governments, says David Minton
HCM magazine
Featured supplier news
Featured supplier news: Founder of dynamic yoga platform launches cinematic wellbeing classes for luxury spas and hotels
Matt Miller, founder of leading yoga training platform Broga has announced the launch of Earth+Sky – a collection of cinematic virtual wellbeing classes filmed in breath-taking locations around the world.
Featured supplier news
Featured supplier news: EMS personal training: shockingly simple
People's fitness goals are extremely diverse – ranging from an elite athlete focused on the next goal to someone who dislikes all activity due to chronic back pain.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Les Mills UK
For over 50 years Les Mills has been leading the way in fitness to inspire ...
Company profiles
Company profile: Pulse Fitness
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Power Plate: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
trade associations
International SPA Association - iSPA: trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Management software
Premier Software Solutions: Management software
Spa software
SpaBooker: Spa software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills International
Les Mills International