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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Exclusive: Equinox reveals hotel spa plans

High-end health club operator Equinox has revealed the central role spas will play as it ventures into the world of hotels.

The company plans to enter the hotel space with a location opening in New York City’s Hudson Yards in 2019, which is set to have a major spa component. Many more hotels are set to follow – with up to 50 in the pipeline – and Spa Business has learnt that all will focus on movement and health, and all will have spas.

In an exclusive interview, Amanda Al-Masri, Equinox’s vice president of spa services, said that those spas will focus on the “regeneration aspect of high-performance living.”

She continued: “As in every aspect of our business, spa relies heavily on innovation, technology and expertise in our field, rather than relying on traditional expectations of what a spa should look like. Add in world-class service, design and facilities, and we feel confident that the hotel spas will stand alone in each market we enter.”

The hotels – which will be located in US urban markets and other gateway cities, including London – will also offer healthy food that’s tailored to the workout and travel regime of the guest, and will aim to maximise sleep quality by removing disruptors such as light pollution and noise. The target guest is one who already embraces a healthy lifestyle.

“The goal is to create the sense of community, personalisation and style we’re known for in our clubs, reinvisioned in a new, luxury-driven environment,” explained Al-Masri. “We want to raise the bar on what a hotel experience should feel like, and evolve the idea of travel as something that can fit seamlessly into a healthy lifestyle.”

For the Hudson Yards hotel, Equinox is working with designers Yabu Pushelberg to create a design concept rooted in a modern industrial aesthetic, with structural and mechanical systems left exposed.

Conceived as an entirely new hotel experience that meets the needs of the high-performance traveller, Yabu Pushelberg is tasked with creating a “modern haven for life maximisation.”

“The Equinox brand lives at the intersection of substance and style, and Equinox Hotels will evolve this concept, merging substance and style with impeccable service,” said Al-Masri. “Equinox Hotels is where the science of fitness meets the art of travel.”

To read the full interview with Al Masri in the latest issue of Spa Business, click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
High-end health club operator Equinox has plans to enter the hotel space – starting with a location in New York City’s Hudson Yards in 2019 that will have a “major spa”. The company plans expansion beyond New York, with up to 50 hotels; all will focus on movement and health – and all will have spas.
SAB,CPW,CAS,HHR,HOT,PHR
THUMB21498_708304.jpg
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Click on a catalogue to view it online
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Diary dates
01-03 Feb 2022
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Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
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News

Exclusive: Equinox reveals hotel spa plans

High-end health club operator Equinox has revealed the central role spas will play as it ventures into the world of hotels.

The company plans to enter the hotel space with a location opening in New York City’s Hudson Yards in 2019, which is set to have a major spa component. Many more hotels are set to follow – with up to 50 in the pipeline – and Spa Business has learnt that all will focus on movement and health, and all will have spas.

In an exclusive interview, Amanda Al-Masri, Equinox’s vice president of spa services, said that those spas will focus on the “regeneration aspect of high-performance living.”

She continued: “As in every aspect of our business, spa relies heavily on innovation, technology and expertise in our field, rather than relying on traditional expectations of what a spa should look like. Add in world-class service, design and facilities, and we feel confident that the hotel spas will stand alone in each market we enter.”

The hotels – which will be located in US urban markets and other gateway cities, including London – will also offer healthy food that’s tailored to the workout and travel regime of the guest, and will aim to maximise sleep quality by removing disruptors such as light pollution and noise. The target guest is one who already embraces a healthy lifestyle.

“The goal is to create the sense of community, personalisation and style we’re known for in our clubs, reinvisioned in a new, luxury-driven environment,” explained Al-Masri. “We want to raise the bar on what a hotel experience should feel like, and evolve the idea of travel as something that can fit seamlessly into a healthy lifestyle.”

For the Hudson Yards hotel, Equinox is working with designers Yabu Pushelberg to create a design concept rooted in a modern industrial aesthetic, with structural and mechanical systems left exposed.

Conceived as an entirely new hotel experience that meets the needs of the high-performance traveller, Yabu Pushelberg is tasked with creating a “modern haven for life maximisation.”

“The Equinox brand lives at the intersection of substance and style, and Equinox Hotels will evolve this concept, merging substance and style with impeccable service,” said Al-Masri. “Equinox Hotels is where the science of fitness meets the art of travel.”

To read the full interview with Al Masri in the latest issue of Spa Business, click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
High-end health club operator Equinox has plans to enter the hotel space – starting with a location in New York City’s Hudson Yards in 2019 that will have a “major spa”. The company plans expansion beyond New York, with up to 50 hotels; all will focus on movement and health – and all will have spas.
SAB,CPW,CAS,HHR,HOT,PHR
THUMB21498_708304.jpg

News

Boxx has launched a new generation punch bag and smart punch trackers that work with
The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create
The global wellness economy will grow by 9.9 per cent annually and reach US$7trn by
Inclusive Fitness Boston, a health club created specifically for those with disabilities and their families,
The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey
Location and cost are the top considerations for consumers when it comes to choosing a
FIBO Exhibition
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Five-a-side soccer operator Fives has unveiled its inaugural Pinnacle Gym and announced the roll-out of
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication,
Total Fitness plans to launch a new-style health club model, with plans already in the
Fitness operator Crunch Fitness says it's continued its recovery from lockdowns, with membership levels across
The City of Madrid could become one of the healthiest in the world if plans
Life Fitness (UK) Ltd
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A US study investigating consumer attitudes to gyms, health clubs and studios reveals a new focus on wellness, as well as opportunities for operators to grow their businesses
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Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: Feet on the ground, fitness in the clouds
Life Fitness has launched a new mobile app named Life Fitness Connect to provide the ultimate workout experience.
Featured supplier news
Featured supplier news: Fives Soccer Centres debuts new ‘personal development’ concepts
Five-a-side soccer operator Fives has unveiled its inaugural Pinnacle Gym and announced the roll-out of its digital football concept, as part of the brand’s drive to bring an ethos of personal development into its centres.
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Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
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Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Les Mills
Sport Alliance GmbH
Company profiles
Company profile: Fitronics (CoursePro and TRP)
Fitronics is the company behind The Retention People (TRP) and CoursePro. We truly understand our ...
Company profiles
Company profile: Perfect Gym Solutions S.A.
Perfect Gym currently provides fitness software solutions to customers in 55+ countries, servicing more than ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Skincare
Sothys: Skincare
Exercise equipment
Matrix Fitness: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Saltability: Salt therapy products
Fitness equipment
Octane Fitness: Fitness equipment
Management software
Premier Software Solutions: Management software
trade associations
International SPA Association - iSPA: trade associations
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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