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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Cold fitness brand Brrrn plans expansion

Our first trial was in a beer fridge, the second was in an ice factory in Pennsylvania
– Johnny Adamic

A fitness studio concept which offers group exercise classes in a fridge-like environment is planning to expand the brand across the US – and eventually internationally.

Brrrn is the brainchild of entrepreneurs Jimmy T. Martin and Johnny Adamic and is marketed as the world’s first "cool temperature fitness experience".

Group exercise classes take place inside a patent-pending ‘fridge’ that provides a continuous training environment of around to 50°F (10°C).

With a single site in New York, Brrrn offers three classes: HIIT (battle ropes and dumbbell circuit series); Slide (a low-impact core, cardio and sculpting class with resistance bands, SandBells and a signature slide board); and HIIT + Slide (a total body strength and conditioning series with battle ropes, dumbbells and slide boards).

"Our first trial was in a beer fridge, the second was in an ice factory in Pennsylvania," says Adamic, describing the early stages of the process to create Brrrn.

"After seeing first hand the impact that cooler temperatures made on the fitness experience, we both realised that we were truly onto something much bigger than what we had anticipated."

Martin adds: We spent all of 2014 and 2015 gestating the concept: looking for sites, scouting the best instructors in the city, devising unique workouts that were appropriate for the temperature of our workout environment, as well as raising the capital—which was the biggest challenge."

According to Adamic, the duo are now looking to take the concept national and broaden it to the at-home market.

"Aside from expanding nationally and internationally and working on an at-home workout concept, our biggest goal is to continue to be the sole purveyors of this inimitable cool temp fitness experience," Adamic says.

• Adamic and Martin spoke to HCM about their plans. To read the full article, click here for the September 2019 issue of HCM magazine.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
A fitness studio concept which offers group exercise classes in a fridge-like environment is planning to expand the brand across the US – and eventually internationally.
HAF,FIT,IND,PTS,PHR
imagesX/THUMB343201_77657_261922.jpg
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News

Cold fitness brand Brrrn plans expansion

Our first trial was in a beer fridge, the second was in an ice factory in Pennsylvania
– Johnny Adamic

A fitness studio concept which offers group exercise classes in a fridge-like environment is planning to expand the brand across the US – and eventually internationally.

Brrrn is the brainchild of entrepreneurs Jimmy T. Martin and Johnny Adamic and is marketed as the world’s first "cool temperature fitness experience".

Group exercise classes take place inside a patent-pending ‘fridge’ that provides a continuous training environment of around to 50°F (10°C).

With a single site in New York, Brrrn offers three classes: HIIT (battle ropes and dumbbell circuit series); Slide (a low-impact core, cardio and sculpting class with resistance bands, SandBells and a signature slide board); and HIIT + Slide (a total body strength and conditioning series with battle ropes, dumbbells and slide boards).

"Our first trial was in a beer fridge, the second was in an ice factory in Pennsylvania," says Adamic, describing the early stages of the process to create Brrrn.

"After seeing first hand the impact that cooler temperatures made on the fitness experience, we both realised that we were truly onto something much bigger than what we had anticipated."

Martin adds: We spent all of 2014 and 2015 gestating the concept: looking for sites, scouting the best instructors in the city, devising unique workouts that were appropriate for the temperature of our workout environment, as well as raising the capital—which was the biggest challenge."

According to Adamic, the duo are now looking to take the concept national and broaden it to the at-home market.

"Aside from expanding nationally and internationally and working on an at-home workout concept, our biggest goal is to continue to be the sole purveyors of this inimitable cool temp fitness experience," Adamic says.

• Adamic and Martin spoke to HCM about their plans. To read the full article, click here for the September 2019 issue of HCM magazine.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
A fitness studio concept which offers group exercise classes in a fridge-like environment is planning to expand the brand across the US – and eventually internationally.
HAF,FIT,IND,PTS,PHR
imagesX/THUMB343201_77657_261922.jpg

News

Industry body, ukactive, has questioned the decision to close gyms and health clubs as part
Prime Minister Boris Johnson has paid a surprise visit to a branch of The Gym
Planet Fitness' share price on the New York Stock Exchange has remained steady at between
Two of the largest health club operators in the US have announced that members and
If you're a personal trainer working in the UK, you can now get online PT
A member of SAGE, the government’s independent group of scientific advisers, has said gyms, pubs
Global Wellness Summit
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In response to the pandemic, TRX, the global leader in functional training equipment, world-class training
Following approval to build a £250mn wellbeing resort in Manchester, Therme Group has revealed plans
Europe's largest gym chain, Basic-Fit, has provided the European fitness sector with some optimism, after
DW Sports is going into administration saying it's working to save its 73-strong gym portfolio.
The American Council on Exercise (ACE) is urging US Congress to pass a new law
Equipment giant Technogym has introduced its new Excite line of fully-connected cardio kit that has
Global spa consultancy and contract management company, Resense, is set to unveil Asia’s first boutique
fibodo Limited
fibodo Limited
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Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
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general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
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Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
Featured supplier news
Featured supplier: The rise of the training pod
Belfast based gym equipment manufacturer BLK BOX designs, engineers and fabricates a range of rigs for the most elite, performance-driven organisations globally.
Featured supplier news
Featured supplier: Digital education: TRX trains more than 14,000 professionals for free using live virtual training
In response to the pandemic, TRX, the global leader in functional training equipment, world- class training content, and app-based training technology, transformed its TRX Suspension Training Course into a free, live virtual edition via Zoom.
Video Gallery
BMF with Bear Grylls - Mission to reboot the fitness industry
British Military Fitness
BMF with Bear Grylls has put up a £1m fund to get personal trainers, fitness instructors and class instructors back to work and earning money. Read more
More videos:
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
Company profiles
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DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness Software
FunXtion International BV: Fitness Software
Locking solutions
Monster Padlocks: Locking solutions
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
Fisikal: Management software
Exercise equipment
Technogym: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Direct debit solutions
Harlands Group: Direct debit solutions
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
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Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
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