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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

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Cold fitness brand Brrrn plans expansion

Our first trial was in a beer fridge, the second was in an ice factory in Pennsylvania
– Johnny Adamic

A fitness studio concept which offers group exercise classes in a fridge-like environment is planning to expand the brand across the US – and eventually internationally.

Brrrn is the brainchild of entrepreneurs Jimmy T. Martin and Johnny Adamic and is marketed as the world’s first "cool temperature fitness experience".

Group exercise classes take place inside a patent-pending ‘fridge’ that provides a continuous training environment of around to 50°F (10°C).

With a single site in New York, Brrrn offers three classes: HIIT (battle ropes and dumbbell circuit series); Slide (a low-impact core, cardio and sculpting class with resistance bands, SandBells and a signature slide board); and HIIT + Slide (a total body strength and conditioning series with battle ropes, dumbbells and slide boards).

"Our first trial was in a beer fridge, the second was in an ice factory in Pennsylvania," says Adamic, describing the early stages of the process to create Brrrn.

"After seeing first hand the impact that cooler temperatures made on the fitness experience, we both realised that we were truly onto something much bigger than what we had anticipated."

Martin adds: We spent all of 2014 and 2015 gestating the concept: looking for sites, scouting the best instructors in the city, devising unique workouts that were appropriate for the temperature of our workout environment, as well as raising the capital—which was the biggest challenge."

According to Adamic, the duo are now looking to take the concept national and broaden it to the at-home market.

"Aside from expanding nationally and internationally and working on an at-home workout concept, our biggest goal is to continue to be the sole purveyors of this inimitable cool temp fitness experience," Adamic says.

• Adamic and Martin spoke to HCM about their plans. To read the full article, click here for the September 2019 issue of HCM magazine.

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A fitness studio concept which offers group exercise classes in a fridge-like environment is planning to expand the brand across the US – and eventually internationally.
HAF,FIT,IND,PTS,PHR
imagesX/THUMB343201_77657_261922.jpg
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News

Cold fitness brand Brrrn plans expansion

Our first trial was in a beer fridge, the second was in an ice factory in Pennsylvania
– Johnny Adamic

A fitness studio concept which offers group exercise classes in a fridge-like environment is planning to expand the brand across the US – and eventually internationally.

Brrrn is the brainchild of entrepreneurs Jimmy T. Martin and Johnny Adamic and is marketed as the world’s first "cool temperature fitness experience".

Group exercise classes take place inside a patent-pending ‘fridge’ that provides a continuous training environment of around to 50°F (10°C).

With a single site in New York, Brrrn offers three classes: HIIT (battle ropes and dumbbell circuit series); Slide (a low-impact core, cardio and sculpting class with resistance bands, SandBells and a signature slide board); and HIIT + Slide (a total body strength and conditioning series with battle ropes, dumbbells and slide boards).

"Our first trial was in a beer fridge, the second was in an ice factory in Pennsylvania," says Adamic, describing the early stages of the process to create Brrrn.

"After seeing first hand the impact that cooler temperatures made on the fitness experience, we both realised that we were truly onto something much bigger than what we had anticipated."

Martin adds: We spent all of 2014 and 2015 gestating the concept: looking for sites, scouting the best instructors in the city, devising unique workouts that were appropriate for the temperature of our workout environment, as well as raising the capital—which was the biggest challenge."

According to Adamic, the duo are now looking to take the concept national and broaden it to the at-home market.

"Aside from expanding nationally and internationally and working on an at-home workout concept, our biggest goal is to continue to be the sole purveyors of this inimitable cool temp fitness experience," Adamic says.

• Adamic and Martin spoke to HCM about their plans. To read the full article, click here for the September 2019 issue of HCM magazine.

Sign up for FREE ezines & magazines
A fitness studio concept which offers group exercise classes in a fridge-like environment is planning to expand the brand across the US – and eventually internationally.
HAF,FIT,IND,PTS,PHR
imagesX/THUMB343201_77657_261922.jpg

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Our first trial was in a beer fridge, the second was in an ice factory in Pennsylvania. And after seeing first hand the impact that cooler temperatures made on the fitness experience, we both realized that we were truly onto something much bigger than what we had anticipated - Johnny Adamic, co-founder of Brrrn
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Featured supplier news
Featured supplier: Not all functional training areas are created equal
In the last few years, the rise in popularity of functional training has been significant and operators are providing more space for functional training, both on the gym floor and in group training and studio settings.
Featured supplier news
Featured supplier: GLL chooses Ethitec’s Tiara9 system for its exercise-based public health referral schemes
The Tiara9 system has been selected by leisure trust, GLL, to support the nationwide rollout of its Healthwise GP referral programme.
Company profiles
Company profile: Proinsight Research Ltd
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
GymSales: Management software
Fitness software
Go Do.Fitness: Fitness software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
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Eleiko Sport AB: Exercise equipment
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Comfort Zone - Davines S.p.A: Skincare
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