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UNITING THE WORLD OF FITNESS
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News

HCM updates 2020 Fitness Trends with special COVID-19 edition

COVID-19 has changed the world as we know it – and the fitness industry with it.

As a result, operators have had to change their forecasts and suppliers adapt to evolving consumer demands.

What, then, does the future landscape look like for the fitness and wellness industries?

HCM has updated its popular list of 20 Fitness Trends to create a special 2020 COVID-19 edition reflecting the reality of the challenges being faced by operators globally.

Included in the list is the rapidly emerging hybrid gym model, with operators creating live streaming or on-demand workouts to keep members engaged.

Although clubs are reopening, they are doing so under threat of closure through possible second lockdowns, meaning the pivot to a hybrid gym model is accelerating, with software companies and operators working to merge digital and physical into one seamless offering.

This is opening up a new competitive landscape where equipment suppliers, aggregators, content providers and app and software companies compete for market share of the hybrid gym market.

The pandemic has also hammered home the benefits of diversification, with operators moving to establish additional revenue streams.

This includes moves into other sectors, such as mail-order retail, F&B, streaming subscriptions, health checks and health insurance sales.

HCM also expects the sector to offer COVID-19 recovery programmes by upskilling some of the workforce to Level Five and also for decision-makers to focus more enegy and resources on lobbying, to develop more political clout.

HCM 2020 Fitness Trends (COVID-19 edition)

  1. Hybrid gym model
  2. Outdoor fitness
  3. High street gyms
  4. Diversification
  5. Strength training
  6. Fit tech
  7. Multi-brand businesses
  8. C-19 recovery programmes
  9. Overfatness
  10. PE
  11. Pandemic insurance
  12. Mental health support
  13. Eliminating male bias
  14. Swimming
  15. Post-exercise heat
  16. Catering for introverts
  17. Trim trails
  18. EcSOD
  19. Lobbying
  20. Senolytics

• To read about the top 20 fitness trends identified by HCM, click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
COVID-19 has changed the world as we know it – and the fitness industry with it.
PTS,HAF,FIT,IND,SAM
2020/THUMB346219_278787_476138.jpg
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News

HCM updates 2020 Fitness Trends with special COVID-19 edition

COVID-19 has changed the world as we know it – and the fitness industry with it.

As a result, operators have had to change their forecasts and suppliers adapt to evolving consumer demands.

What, then, does the future landscape look like for the fitness and wellness industries?

HCM has updated its popular list of 20 Fitness Trends to create a special 2020 COVID-19 edition reflecting the reality of the challenges being faced by operators globally.

Included in the list is the rapidly emerging hybrid gym model, with operators creating live streaming or on-demand workouts to keep members engaged.

Although clubs are reopening, they are doing so under threat of closure through possible second lockdowns, meaning the pivot to a hybrid gym model is accelerating, with software companies and operators working to merge digital and physical into one seamless offering.

This is opening up a new competitive landscape where equipment suppliers, aggregators, content providers and app and software companies compete for market share of the hybrid gym market.

The pandemic has also hammered home the benefits of diversification, with operators moving to establish additional revenue streams.

This includes moves into other sectors, such as mail-order retail, F&B, streaming subscriptions, health checks and health insurance sales.

HCM also expects the sector to offer COVID-19 recovery programmes by upskilling some of the workforce to Level Five and also for decision-makers to focus more enegy and resources on lobbying, to develop more political clout.

HCM 2020 Fitness Trends (COVID-19 edition)

  1. Hybrid gym model
  2. Outdoor fitness
  3. High street gyms
  4. Diversification
  5. Strength training
  6. Fit tech
  7. Multi-brand businesses
  8. C-19 recovery programmes
  9. Overfatness
  10. PE
  11. Pandemic insurance
  12. Mental health support
  13. Eliminating male bias
  14. Swimming
  15. Post-exercise heat
  16. Catering for introverts
  17. Trim trails
  18. EcSOD
  19. Lobbying
  20. Senolytics

• To read about the top 20 fitness trends identified by HCM, click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
COVID-19 has changed the world as we know it – and the fitness industry with it.
PTS,HAF,FIT,IND,SAM
2020/THUMB346219_278787_476138.jpg

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Featured supplier news
Featured supplier news: First digital ecosystem for fitness equipment is launched after £300,000 funding boost
Orbit4 is the first digital ecosystem that manages and facilitates the entire commercial fitness product cycle.
Featured operators news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Les Mills UK
For over 50 years Les Mills has been leading the way in fitness to inspire ...
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Company profile: Indigofitness Ltd
We Create Training Spaces! We've been designing and delivering high quality training spaces for almost ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Skincare
Comfort Zone - Davines S.p.A: Skincare
Architects/designers
Zynk Design Consultants: Architects/designers
Spa software
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Diary dates
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Diary dates
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Diary dates
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