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Venueserve UK Ltd
Venueserve UK Ltd
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

HCM updates 2020 Fitness Trends with special COVID-19 edition

COVID-19 has changed the world as we know it – and the fitness industry with it.

As a result, operators have had to change their forecasts and suppliers adapt to evolving consumer demands.

What, then, does the future landscape look like for the fitness and wellness industries?

HCM has updated its popular list of 20 Fitness Trends to create a special 2020 COVID-19 edition reflecting the reality of the challenges being faced by operators globally.

Included in the list is the rapidly emerging hybrid gym model, with operators creating live streaming or on-demand workouts to keep members engaged.

Although clubs are reopening, they are doing so under threat of closure through possible second lockdowns, meaning the pivot to a hybrid gym model is accelerating, with software companies and operators working to merge digital and physical into one seamless offering.

This is opening up a new competitive landscape where equipment suppliers, aggregators, content providers and app and software companies compete for market share of the hybrid gym market.

The pandemic has also hammered home the benefits of diversification, with operators moving to establish additional revenue streams.

This includes moves into other sectors, such as mail-order retail, F&B, streaming subscriptions, health checks and health insurance sales.

HCM also expects the sector to offer COVID-19 recovery programmes by upskilling some of the workforce to Level Five and also for decision-makers to focus more enegy and resources on lobbying, to develop more political clout.

HCM 2020 Fitness Trends (COVID-19 edition)

  1. Hybrid gym model
  2. Outdoor fitness
  3. High street gyms
  4. Diversification
  5. Strength training
  6. Fit tech
  7. Multi-brand businesses
  8. C-19 recovery programmes
  9. Overfatness
  10. PE
  11. Pandemic insurance
  12. Mental health support
  13. Eliminating male bias
  14. Swimming
  15. Post-exercise heat
  16. Catering for introverts
  17. Trim trails
  18. EcSOD
  19. Lobbying
  20. Senolytics

• To read about the top 20 fitness trends identified by HCM, click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
COVID-19 has changed the world as we know it – and the fitness industry with it.
PTS,HAF,FIT,IND,SAM
2020/THUMB346219_278787_476138.jpg
Latest News
PM, Boris Johnson, has confirmed that gyms, swimming pools and leisure centres in England will ...
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The re-opening of gyms in Wales has been pushed back by the country's First Minister ...
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Property & Tenders
Diary dates
23-26 Feb 2021
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03-04 Mar 2021
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03-06 Jun 2021
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ExCeL London, London, United Kingdom
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Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

HCM updates 2020 Fitness Trends with special COVID-19 edition

COVID-19 has changed the world as we know it – and the fitness industry with it.

As a result, operators have had to change their forecasts and suppliers adapt to evolving consumer demands.

What, then, does the future landscape look like for the fitness and wellness industries?

HCM has updated its popular list of 20 Fitness Trends to create a special 2020 COVID-19 edition reflecting the reality of the challenges being faced by operators globally.

Included in the list is the rapidly emerging hybrid gym model, with operators creating live streaming or on-demand workouts to keep members engaged.

Although clubs are reopening, they are doing so under threat of closure through possible second lockdowns, meaning the pivot to a hybrid gym model is accelerating, with software companies and operators working to merge digital and physical into one seamless offering.

This is opening up a new competitive landscape where equipment suppliers, aggregators, content providers and app and software companies compete for market share of the hybrid gym market.

The pandemic has also hammered home the benefits of diversification, with operators moving to establish additional revenue streams.

This includes moves into other sectors, such as mail-order retail, F&B, streaming subscriptions, health checks and health insurance sales.

HCM also expects the sector to offer COVID-19 recovery programmes by upskilling some of the workforce to Level Five and also for decision-makers to focus more enegy and resources on lobbying, to develop more political clout.

HCM 2020 Fitness Trends (COVID-19 edition)

  1. Hybrid gym model
  2. Outdoor fitness
  3. High street gyms
  4. Diversification
  5. Strength training
  6. Fit tech
  7. Multi-brand businesses
  8. C-19 recovery programmes
  9. Overfatness
  10. PE
  11. Pandemic insurance
  12. Mental health support
  13. Eliminating male bias
  14. Swimming
  15. Post-exercise heat
  16. Catering for introverts
  17. Trim trails
  18. EcSOD
  19. Lobbying
  20. Senolytics

• To read about the top 20 fitness trends identified by HCM, click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
COVID-19 has changed the world as we know it – and the fitness industry with it.
PTS,HAF,FIT,IND,SAM
2020/THUMB346219_278787_476138.jpg

News

PM, Boris Johnson, has confirmed that gyms, swimming pools and leisure centres in England will
The re-opening of gyms in Wales has been pushed back by the country's First Minister
The physical and mental health of women in the UK has been put under unprecedented
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The financial performance of health club operator SATS in the last quarter of 2020 was
FIBO has announced that its Chinese event next month will be held as a hybrid
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Placing gyms and leisure centres at the front of the queue for reopening would be
Data published today (17 February) shows that for every 100,000 visits to UK gyms and
People aged 40 living with Type 2 diabetes face a "disproportionately increased risk of dying
Barbara den Bak, Tom Moos, and Clare Stobart have been announced as speakers for ukactive's
PureGym expects lockdowns to last "until at least 31 March" – and that it will
Construction work has been completed on the £29m Sports Park project in Colchester. The new
fibodo Limited
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Spanish capital Madrid has been hailed as an example of a city which understands the
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Europe’s largest fitness chain, Basic-Fit, has secured a €150m bridge facility, which it says will
The Cabinet Office has chosen leisure operator GLL as the "face" of England's COVID-secure physical
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HCM Magazine
Supplier showcase
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Welcome to the world of creative fitness, where exercise and fun merge to change the way we train
HCM Magazine
Interview
COVID survival strategies, growth plans, and a belief that government is finally recognising the value of the fitness sector. The Gym Group CEO speaks to Kate Cracknell
HCM Magazine
Sponsored
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness, as Karen Maxwell explains
HCM Magazine
When Geoff Whitington started to see his life unravel as a result of diabetes, his sons Anthony and Ian gave up their jobs to help him change his lifestyle. This resulted in a new lease of life for all of them. Anthony Whitington, co-creator of BBC documentary, Fixing Dad, speaks to HCM’s Kath Hudson about the journey the family has been on, their mission to inspire others to engage with their health and the launch of new initiative, Fixing Us
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HCM People
If we could get bike journeys up from 2% to 4% it would make a huge impact on emissions, people’s health and mental wellbeing
HCM Magazine
Research
Stephen Tharrett, co-founder, ClubIntel
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Muir Gray has a vision for a world where exercise professionals help people live longer, better lives into old age
HCM magazine
Resistance training is just as beneficial for women over the age of 50 as it is for men, according to a new study from the University of New South Wales
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Most of the world is dealing with some form of disruption to daily life, work life and finances, as well as navigating an uncertain world. Even those who enjoy robust mental health are finding themselves suffering from stress, anxiety, low mood and insomnia. What can the health and fitness industry do to help? Kath Hudson reports
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Kate Little / Paula Harris

Kate Little & Paula Harris; regional retail managers, Everyone Active
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Featured supplier news
Featured supplier: What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
Featured supplier news
Featured supplier: Red Light Rising teams up with ITRM Clinic to supply red light therapy for injured athletes
Red light therapy equipment supplier, Red Light Rising, has partnered with Aidan Robinson of ITRM Clinic in the UK
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Company profiles
Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Matrix Fitness: Exercise equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Skincare
Sothys: Skincare
Trade associations
International SPA Association - iSPA: Trade associations
Member feedback software
AskNicely: Member feedback software
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Uniforms
Service Sport: Uniforms
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Venueserve UK Ltd
Venueserve UK Ltd